Ecommerce adoption 2026
Last updated 2026-09-03
Key findings
- Shopify runs on 2.2% of the 8,130 company websites crawled, the most of any Ecommerce tool.
- Shopify share runs from 0.0% in Financial Services to 12.6% in Commerce and Shopping.
- Shopify is most common at 11-50 employees, on 2.6% of sites in that band.
- Shopify share is highest in the United Kingdom, at 3.3% of crawled sites there.
- In Artificial Intelligence (AI), Shopify is the most used Ecommerce tool, on 0.7% of crawled sites.
- In Financial Services, Squarespace Commerce is the most used Ecommerce tool, on 0.4% of crawled sites.
- In Biotechnology, WooCommerce is the most used Ecommerce tool, on 1.5% of crawled sites.
- Shopify, Squarespace Commerce, WooCommerce hold 99% of all Ecommerce installs counted.
Shopify runs on 2.2% of the 8,130 company websites crawled, the most of any Ecommerce tool.
Shopify was found on 181 sites. Squarespace Commerce came second with 77. Shares are of the whole sample, and a site can run more than one tool, so the bars do not add up to 100.
Shopify share runs from 0.0% in Financial Services to 12.6% in Commerce and Shopping.
Commerce and Shopping: 43 of 341 crawled sites run Shopify. Financial Services: 0 of 536. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest.
Shopify is most common at 11-50 employees, on 2.6% of sites in that band.
165 of the 6,249 crawled sites with 11-50 employees run Shopify. At 51-200 employees the share is 0.9%.
Shopify share is highest in the United Kingdom, at 3.3% of crawled sites there.
26 of the 783 crawled United Kingdom sites run Shopify, against 2.2% across all countries. Countries with fewer than 150 crawled sites are not compared.
In Artificial Intelligence (AI), Shopify is the most used Ecommerce tool, on 0.7% of crawled sites.
1,606 crawled sites are labelled Artificial Intelligence (AI), and 11 of them run Shopify. Squarespace Commerce follows at 0.4%.
In Financial Services, Squarespace Commerce is the most used Ecommerce tool, on 0.4% of crawled sites.
536 crawled sites are labelled Financial Services, and 2 of them run Squarespace Commerce. WooCommerce follows at 0.2%.
In Biotechnology, WooCommerce is the most used Ecommerce tool, on 1.5% of crawled sites.
521 crawled sites are labelled Biotechnology, and 8 of them run WooCommerce. Squarespace Commerce follows at 1.0%.
Shopify, Squarespace Commerce, WooCommerce hold 99% of all Ecommerce installs counted.
328 installs were counted across 12 Ecommerce tools. This chart divides by that total, so the bars add up to 100.
Attrition funnel
| Step | Count |
|---|---|
| Domains selected for the sample Company domains drawn from the source universe. |
30,000 |
| Homepage fetched A response was returned for the request. |
8,948 |
| Fetch succeeded A 200 response with a readable HTML body. |
8,130 |
| Firmographics joined Industry, country and employee band all present. The base every share on this site is divided by. |
8,130 |
Named failures
| Reason | Count | Share of attempted |
|---|---|---|
| HTTP 502 | 249 | 2.8% |
| HTTP 403 | 243 | 2.7% |
| Connection timeout | 205 | 2.3% |
| SSL error | 55 | 0.6% |
| HTTP 429 (rate limited) | 20 | 0.2% |
| HTTP 503 | 11 | 0.1% |
| HTTP 500 | 9 | 0.1% |
| Connect | 5 | 0.1% |
| Proxy error | 4 | 0.0% |
| HTTP 401 | 4 | 0.0% |
| HTTP 526 | 3 | 0.0% |
| HTTP 530 | 2 | 0.0% |
| HTTP 521 | 2 | 0.0% |
| HTTP 525 | 2 | 0.0% |
| Too many redirects | 2 | 0.0% |
| HTTP 523 | 1 | 0.0% |
| Http520 | 1 | 0.0% |
Cite this
Shopify runs on 2.2% of the 8,130 company websites crawled, the most of any Ecommerce tool. , https://installmap.com/stats/ecommerce, Installmap, September 2026.
Last updated 2026-09-03