Installmap

Home / Tools

Tools

Every tool tracked, by category, with its share in each group and in the wider sample.

ToolCategory Inc 5000Y CombinatorFortune 500UnicornsSaaSTranco Wider sample
HubSpot CRM and Marketing Automation 25.6% 11.2% 2.5% 17.0% 7.0% 4.0% 9.0%
Marketo CRM and Marketing Automation 1.1% 1.2% 5.9% 12.1% 1.9% 3.4% 0.4%
Salesforce Pardot CRM and Marketing Automation 1.9% 0.2% 1.9% 1.8% 0.5% 0.3% 0.5%
Mailchimp CRM and Marketing Automation 1.7% 0.9% n/a 0.6% 0.6% 0.4% 0.9%
Klaviyo CRM and Marketing Automation 6.7% 0.8% n/a 1.9% 0.1% n/a 0.3%
Oracle Eloqua CRM and Marketing Automation n/a n/a 2.3% n/a 0.1% 0.7% 0.0%
ActiveCampaign CRM and Marketing Automation 1.6% 0.3% n/a n/a 0.3% n/a 0.3%
Zoho CRM Forms CRM and Marketing Automation 0.3% 0.1% n/a n/a 0.1% n/a 0.0%
Salesforce Web-to-Lead CRM and Marketing Automation 0.1% 0.1% n/a n/a 0.1% n/a 0.1%
Brevo CRM and Marketing Automation 0.1% 0.1% n/a n/a 0.1% n/a 0.0%
HighLevel CRM and Marketing Automation 1.7% n/a n/a n/a 0.1% n/a n/a
Oktopost CRM and Marketing Automation 0.3% n/a n/a 1.0% n/a n/a n/a
Attentive CRM and Marketing Automation 1.4% n/a <5 n/a n/a n/a n/a
Postscript CRM and Marketing Automation 0.6% n/a n/a n/a n/a n/a n/a
Braze CRM and Marketing Automation n/a n/a n/a n/a n/a 0.4% 0.0%
Constant Contact CRM and Marketing Automation 0.3% n/a n/a n/a n/a n/a 0.2%
Customer.io CRM and Marketing Automation n/a 0.3% n/a n/a n/a n/a 0.0%
Omnisend CRM and Marketing Automation 0.2% n/a n/a n/a n/a n/a 0.0%
Flodesk CRM and Marketing Automation 0.2% n/a n/a n/a n/a n/a n/a
Drip CRM and Marketing Automation n/a n/a n/a n/a n/a n/a 0.0%
Iterable CRM and Marketing Automation n/a n/a n/a n/a n/a n/a 0.0%
Kit CRM and Marketing Automation n/a n/a n/a n/a n/a n/a 0.0%
MailerLite CRM and Marketing Automation n/a n/a n/a n/a n/a n/a 0.0%
Salesforce Lightning CRM and Marketing Automation n/a n/a n/a n/a n/a n/a 0.0%
Salesloft CRM and Marketing Automation n/a n/a n/a n/a n/a n/a 0.0%
Google Tag Manager Analytics 56.7% 29.4% 53.4% 66.4% 27.5% 41.9% 20.3%
Google Analytics 4 Analytics 65.9% 41.0% 43.9% 56.0% 9.8% 40.8% 15.5%
Adobe Experience Platform Tags Analytics 0.4% 0.4% 25.2% 1.2% 0.9% 6.0% 0.2%
Microsoft Clarity Analytics 18.8% 7.8% 9.3% 12.8% 2.3% 8.0% 1.7%
Google Universal Analytics Analytics 15.8% 7.9% 13.8% 14.1% 6.2% 10.8% 2.5%
Akamai mPulse Analytics 0.1% 0.1% 14.2% 0.9% 0.4% 4.6% n/a
Cloudflare Web Analytics Analytics 7.3% 9.5% 6.4% 11.4% 1.1% 9.3% 0.5%
Tealium iQ Analytics 0.1% 1.5% 8.5% 0.7% 0.2% 2.7% 0.1%
Segment Analytics 1.5% 3.8% 1.9% 7.8% 1.1% 2.5% 0.7%
Hotjar Analytics 7.5% 3.8% 2.8% 7.6% 2.4% 3.4% 2.1%
Contentsquare Analytics 0.7% 0.5% 2.5% 1.2% 0.1% 0.7% n/a
FullStory Analytics 0.5% 0.9% 1.7% 2.0% 0.3% 1.1% 0.2%
Crazy Egg Analytics 1.9% 0.3% 1.3% 1.3% 0.3% 1.4% 0.2%
PostHog Analytics 1.8% 12.8% n/a 1.5% 0.7% 0.5% 1.0%
Ahrefs Web Analytics Analytics 2.9% 2.1% n/a 2.0% 0.7% 0.7% n/a
Amplitude Analytics 0.2% 1.0% n/a 2.3% 0.3% 0.4% 0.2%
Matomo Analytics 1.2% 0.3% n/a 1.3% 0.7% 2.2% 0.5%
Mixpanel Analytics 0.5% 1.9% n/a 1.7% 0.1% 0.5% 0.0%
Quantcast Measure Analytics 0.4% 0.1% n/a 0.8% 0.1% 1.0% 0.0%
Pingdom RUM Analytics 0.1% 0.1% n/a 0.7% 0.1% 0.3% n/a
Azure Application Insights Analytics 0.1% n/a 1.9% n/a 0.2% 1.3% n/a
Heap Analytics 0.4% 0.6% n/a 1.7% 0.2% n/a 0.1%
Plausible Analytics 0.3% 0.7% n/a n/a 0.4% 0.4% 0.3%
Mouseflow Analytics 0.6% 0.1% n/a 0.7% n/a 0.4% 0.0%
Fathom Analytics Analytics 0.2% 0.3% n/a 0.5% 0.3% n/a 0.2%
Yandex Metrica Analytics n/a 0.1% n/a n/a 0.2% 5.7% 0.0%
Clicky Analytics 0.2% 0.1% n/a n/a 0.2% n/a n/a
Qualtrics Analytics n/a n/a 7.2% n/a n/a 1.1% n/a
Quantum Metric Analytics n/a n/a 3.0% n/a n/a 0.6% n/a
Adobe Analytics Analytics n/a n/a 1.5% n/a n/a 0.9% 0.0%
Siteimprove Analytics Analytics n/a n/a 1.3% n/a n/a 1.1% n/a
Lucky Orange Analytics 0.6% 0.1% n/a n/a n/a n/a 0.1%
Metricool Analytics 0.3% 0.1% n/a n/a n/a n/a n/a
ProfitWell Analytics 0.1% 0.3% n/a n/a n/a n/a n/a
RudderStack Analytics 0.2% 0.3% n/a n/a n/a n/a n/a
Smartlook Analytics 0.2% 0.1% n/a n/a n/a n/a n/a
StatCounter Analytics 0.2% n/a n/a n/a 0.1% n/a 0.0%
Dynatrace Analytics n/a n/a 4.2% n/a n/a n/a n/a
SpeedCurve Analytics n/a n/a n/a n/a n/a 0.6% n/a
Gauges Analytics 0.5% n/a n/a n/a n/a n/a n/a
Heatmap.com Analytics 0.3% n/a n/a n/a n/a n/a n/a
Visitor Analytics Analytics 0.2% n/a n/a n/a n/a n/a n/a
Promptwatch Analytics n/a 0.2% n/a n/a n/a n/a n/a
Rybbit Analytics 0.2% n/a n/a n/a n/a n/a n/a
AthenaHQ Analytics n/a 0.1% n/a n/a n/a n/a n/a
Umami Analytics n/a 0.1% n/a n/a n/a n/a n/a
Funnelytics Analytics 0.1% n/a n/a n/a n/a n/a n/a
Humblytics Analytics 0.1% n/a n/a n/a n/a n/a n/a
SegMetrics Analytics 0.1% n/a n/a n/a n/a n/a n/a
Pendo Analytics n/a n/a n/a n/a n/a n/a 0.0%
Kissmetrics Analytics n/a n/a n/a n/a n/a n/a 0.0%
Piwik PRO Analytics n/a n/a n/a n/a n/a n/a 0.0%
Woopra Analytics n/a n/a n/a n/a n/a n/a 0.0%
Converge Analytics n/a n/a n/a n/a n/a n/a n/a
Freshpaint Analytics n/a n/a n/a n/a n/a n/a n/a
HubSpot Chat Live Chat and Support 6.3% 2.2% <5 2.4% 0.4% 0.7% 0.2%
Intercom Live Chat and Support 1.1% 4.2% <5 2.1% 2.5% 0.4% 1.5%
Zendesk Web Widget Live Chat and Support 0.7% 0.4% n/a 1.5% 0.4% <5 0.2%
Drift Live Chat and Support 0.2% 0.2% <5 0.7% 0.4% n/a 0.0%
Gorgias Live Chat and Support 2.0% 0.2% <5 0.5% n/a n/a 0.0%
Zoho SalesIQ Live Chat and Support 0.9% 0.2% n/a n/a 0.6% n/a 0.2%
Tawk.to Live Chat and Support 0.6% 0.2% n/a n/a 0.8% n/a 0.1%
LiveChat Live Chat and Support 0.5% 0.2% n/a n/a 0.3% <5 0.0%
Crisp Live Chat and Support 0.1% 0.5% n/a n/a 0.5% n/a 0.1%
Help Scout Beacon Live Chat and Support 0.1% 0.2% n/a n/a 0.3% <5 0.1%
Tidio Live Chat and Support 0.6% n/a n/a n/a 0.1% n/a 0.1%
Olark Live Chat and Support n/a 0.1% n/a n/a 0.2% n/a 0.0%
Intaker Live Chat and Support 0.5% n/a n/a n/a n/a n/a n/a
ApexChat Live Chat and Support 0.2% n/a n/a n/a n/a n/a n/a
Podium Live Chat and Support 0.2% n/a n/a n/a n/a n/a n/a
Chatwoot Live Chat and Support n/a 0.2% n/a n/a n/a n/a n/a
Atlas Live Chat and Support n/a 0.2% n/a n/a n/a n/a n/a
Re:amaze Live Chat and Support 0.2% n/a n/a n/a n/a n/a n/a
Pylon Live Chat and Support n/a 0.1% n/a n/a n/a n/a n/a
Front Chat Live Chat and Support 0.1% n/a n/a n/a n/a n/a 0.0%
Chatbase Live Chat and Support 0.1% n/a n/a n/a n/a n/a n/a
Freshdesk Live Chat and Support n/a n/a n/a n/a n/a n/a 0.0%
Chatra Live Chat and Support n/a n/a n/a n/a n/a n/a 0.0%
Kustomer Live Chat and Support n/a n/a n/a n/a n/a n/a 0.0%
Shopify Ecommerce 7.2% 1.2% <5 2.3% 0.1% <5 2.2%
WooCommerce Ecommerce 3.3% 0.4% <5 1.0% 0.8% n/a 0.8%
Squarespace Commerce Ecommerce 0.7% 0.2% n/a n/a 0.2% <5 0.9%
Recharge Ecommerce 1.1% 0.2% n/a n/a n/a n/a 0.0%
Adobe Commerce Ecommerce 0.1% 0.1% n/a <5 <5 <5 0.0%
Rebuy Ecommerce 1.3% n/a n/a n/a n/a n/a n/a
Smile.io Ecommerce 0.4% n/a n/a n/a n/a n/a n/a
Skio Ecommerce 0.3% n/a n/a n/a n/a n/a n/a
Swym Ecommerce 0.3% n/a n/a <5 n/a n/a n/a
LoyaltyLion Ecommerce 0.2% n/a n/a n/a n/a n/a n/a
Rise.ai Ecommerce 0.2% n/a n/a n/a n/a n/a n/a
Ecwid Ecommerce n/a n/a n/a n/a n/a n/a 0.0%
PrestaShop Ecommerce n/a n/a n/a n/a n/a n/a 0.0%
BigCommerce Ecommerce n/a n/a n/a <5 n/a n/a 0.0%
OpenCart Ecommerce n/a n/a n/a n/a n/a n/a 0.0%
Salesforce Commerce Cloud Ecommerce n/a n/a n/a n/a n/a n/a 0.0%
Shopware Ecommerce n/a n/a n/a n/a n/a n/a 0.0%
Wix Stores Ecommerce n/a n/a n/a n/a n/a n/a 0.0%
Stripe Payments 0.7% 1.6% <5 1.5% 0.5% 0.7% 0.3%
Klarna Payments 0.5% 0.1% <5 0.5% <5 <5 0.0%
Afterpay Payments 0.7% 0.1% n/a n/a n/a n/a 0.0%
PayPal Payments 0.3% <5 n/a <5 n/a n/a 0.0%
Affirm Payments 0.3% n/a n/a <5 n/a n/a 0.0%
Sezzle Payments 0.2% n/a n/a n/a n/a n/a n/a
Paddle Payments n/a <5 n/a n/a 0.1% <5 0.0%
Chargebee Payments n/a n/a n/a n/a <5 <5 0.0%
Adyen Payments n/a n/a n/a n/a <5 n/a 0.0%
Authorize.net Payments n/a n/a n/a n/a n/a n/a 0.0%
Braintree Payments n/a n/a n/a <5 n/a n/a 0.0%
Mollie Payments n/a n/a n/a n/a n/a n/a 0.0%
Razorpay Payments n/a n/a n/a n/a n/a n/a 0.0%
Recurly Payments n/a n/a n/a n/a n/a <5 0.0%
Square Payments n/a n/a n/a n/a n/a n/a 0.0%
Google Ads Conversion Advertising and Attribution 31.0% 19.4% 18.6% 33.4% 5.1% 14.4% 3.3%
Meta Pixel Advertising and Attribution 30.1% 17.0% 22.2% 24.3% 4.9% 12.7% 4.0%
LinkedIn Insight Tag Advertising and Attribution 21.2% 13.7% 18.0% 21.8% 3.3% 7.3% 4.2%
Google Campaign Manager Advertising and Attribution 6.8% 3.9% 12.1% 13.2% 0.2% 18.8% 0.0%
Microsoft Advertising UET Advertising and Attribution 10.6% 4.5% 12.9% 16.1% 1.4% 8.0% 0.3%
Reddit Pixel Advertising and Attribution 4.6% 5.0% 6.6% 8.5% 0.6% 4.3% 0.4%
X Ads Pixel Advertising and Attribution 1.7% 3.8% 6.1% 6.5% 0.6% 4.6% 0.3%
TikTok Pixel Advertising and Attribution 3.8% 3.1% 3.8% 5.6% 0.2% 3.7% 0.3%
Pinterest Tag Advertising and Attribution 1.1% 0.6% 3.8% 2.0% n/a 1.3% 0.1%
Adobe Marketo Measure Advertising and Attribution 0.2% 0.3% n/a 3.0% 0.3% 1.0% 0.0%
StackAdapt Advertising and Attribution 1.6% 0.5% 2.8% 1.9% n/a 1.0% 0.0%
Snap Pixel Advertising and Attribution 0.7% 0.5% 2.1% 1.5% n/a 1.3% 0.0%
AdRoll Advertising and Attribution 2.1% 0.6% n/a 1.8% 0.4% 0.4% 0.2%
Impact Advertising and Attribution 0.5% 0.3% 1.9% 1.6% n/a 0.8% 0.0%
Quora Pixel Advertising and Attribution 0.4% 0.6% n/a 1.3% 0.3% 0.4% 0.1%
Criteo Advertising and Attribution 0.1% 0.1% n/a 1.7% n/a 4.5% 0.0%
Taboola Advertising and Attribution 0.5% 0.3% n/a 0.8% n/a 2.9% 0.0%
Triple Whale Advertising and Attribution 2.5% 0.2% n/a 0.5% n/a n/a n/a
Dreamdata Advertising and Attribution 0.4% 0.3% n/a 1.0% n/a n/a n/a
Outbrain Advertising and Attribution 0.2% 0.1% n/a n/a n/a 0.9% 0.0%
Dub Advertising and Attribution n/a 0.6% n/a n/a n/a n/a n/a
Northbeam Advertising and Attribution 0.4% n/a n/a n/a n/a n/a n/a
Wicked Reports Advertising and Attribution 0.2% n/a n/a n/a n/a n/a n/a
Marketo Forms Scheduling and Forms 0.6% 0.5% 2.3% 6.4% 1.5% 1.6% 0.3%
Gravity Forms Scheduling and Forms 12.8% 0.7% 2.1% 1.8% 1.2% <5 1.3%
HubSpot Forms Scheduling and Forms 8.8% 2.8% <5 6.6% 3.1% 1.9% 3.7%
Google Forms Scheduling and Forms 0.3% 0.5% n/a 1.1% 0.1% 0.4% 0.2%
Calendly Scheduling and Forms 1.0% 1.7% n/a 0.6% 0.8% <5 0.6%
Chili Piper Scheduling and Forms 0.2% 0.1% n/a 0.7% 0.1% n/a 0.1%
Typeform Scheduling and Forms 0.3% 0.7% n/a n/a 0.1% n/a 0.3%
Jotform Scheduling and Forms 0.6% 0.1% n/a n/a 0.1% n/a 0.1%
HubSpot Meetings Scheduling and Forms 0.5% 0.3% n/a n/a 0.2% n/a 0.4%
Cal.com Scheduling and Forms n/a 1.4% n/a n/a 0.1% n/a 0.0%
Tally Scheduling and Forms n/a 0.4% n/a n/a 0.1% n/a 0.1%
ServiceTitan Scheduler Scheduling and Forms 0.2% n/a n/a n/a n/a n/a n/a
Acuity Scheduling Scheduling and Forms n/a n/a n/a n/a n/a n/a 0.0%
Formstack Scheduling and Forms n/a n/a n/a n/a n/a n/a 0.0%
LeanData Scheduling and Forms n/a n/a n/a n/a n/a n/a n/a
6sense Visitor Identification and ABM 1.3% 0.6% 1.1% 5.1% 0.2% 1.3% 0.1%
ZoomInfo WebSights Visitor Identification and ABM 6.6% 1.4% 2.1% 7.1% n/a 1.2% 0.0%
Demandbase Visitor Identification and ABM 0.6% 0.1% 2.3% 2.1% n/a 0.8% 0.0%
Dealfront Leadfeeder Visitor Identification and ABM 1.9% 1.2% 1.1% 0.9% n/a 0.3% 0.0%
RB2B Visitor Identification and ABM 2.4% 2.9% n/a 0.9% 0.5% n/a 1.0%
Vector Visitor Identification and ABM 1.1% 2.3% n/a 1.8% n/a 0.3% 0.0%
Warmly Visitor Identification and ABM 0.5% 1.3% n/a 0.7% 0.1% n/a 0.3%
Qualified Visitor Identification and ABM 1.1% 0.8% n/a 7.1% n/a n/a n/a
Apollo.io Tracker Visitor Identification and ABM 2.8% 3.2% n/a 1.4% n/a n/a 0.0%
Common Room Visitor Identification and ABM 0.3% 0.6% n/a 2.0% n/a n/a n/a
Unify Visitor Identification and ABM 0.2% 1.2% n/a 0.9% n/a n/a n/a
Factors.ai Visitor Identification and ABM 0.4% 0.5% n/a 1.1% n/a n/a n/a
Leadsy Visitor Identification and ABM 0.5% 1.0% n/a n/a 0.2% n/a n/a
Visual Visitor Visitor Identification and ABM 1.0% 0.1% n/a n/a 0.1% n/a n/a
Clearbit Reveal Visitor Identification and ABM 0.2% 0.3% n/a 0.8% n/a n/a 0.0%
Influ2 Visitor Identification and ABM 0.1% 0.1% n/a 0.8% n/a n/a n/a
Primer Visitor Identification and ABM 0.2% 0.2% n/a 0.5% n/a n/a n/a
Snitcher Visitor Identification and ABM 0.3% 1.1% n/a n/a n/a n/a n/a
Metadata.io Visitor Identification and ABM n/a 0.1% n/a 0.9% n/a n/a n/a
Albacross Visitor Identification and ABM 0.2% 0.1% n/a n/a n/a n/a 0.0%
Lead Forensics Visitor Identification and ABM 0.1% n/a n/a n/a 0.1% n/a 0.1%
Juvo Leads Visitor Identification and ABM 0.6% n/a n/a n/a n/a n/a n/a
Default Visitor Identification and ABM n/a 0.5% n/a n/a n/a n/a n/a
N.Rich Visitor Identification and ABM n/a n/a n/a 0.5% n/a n/a n/a
Reo.dev Visitor Identification and ABM n/a 0.4% n/a n/a n/a n/a n/a
Customers.ai Visitor Identification and ABM 0.4% n/a n/a n/a n/a n/a n/a
Hyros Visitor Identification and ABM 0.4% n/a n/a n/a n/a n/a n/a
Leadinfo Visitor Identification and ABM 0.3% n/a n/a n/a n/a n/a n/a
Koala Visitor Identification and ABM n/a 0.3% n/a n/a n/a n/a n/a
Visitor Queue Visitor Identification and ABM 0.3% n/a n/a n/a n/a n/a n/a
lemlist Visitor Identification and ABM n/a 0.3% n/a n/a n/a n/a n/a
Propensity Visitor Identification and ABM 0.3% n/a n/a n/a n/a n/a n/a
Bombora Visitor Identification and ABM 0.2% n/a n/a n/a n/a n/a n/a
Clickagy Visitor Identification and ABM 0.2% n/a <5 n/a n/a n/a n/a
Retention.com Visitor Identification and ABM 0.2% n/a n/a n/a n/a n/a n/a
Swan Visitor Identification and ABM n/a 0.2% n/a n/a n/a n/a n/a
Leadpipe Visitor Identification and ABM n/a 0.2% n/a n/a n/a n/a n/a
KickFire Visitor Identification and ABM 0.2% n/a n/a n/a n/a n/a n/a
Octolane Visitor Identification and ABM n/a 0.1% n/a n/a n/a n/a n/a
Opensend Visitor Identification and ABM n/a n/a n/a n/a n/a n/a n/a
VWO A/B Testing and Personalization 2.2% 1.4% 1.7% 7.5% 2.5% 2.3% 0.9%
Optimizely A/B Testing and Personalization 0.2% 0.4% 3.0% 2.6% 0.7% 2.0% 0.1%
Webflow Optimize (Intellimize) A/B Testing and Personalization 0.9% 1.2% n/a 3.6% 1.2% 0.4% n/a
Convert Experiences A/B Testing and Personalization 0.6% 0.2% n/a 1.0% 0.2% 0.3% 0.1%
AB Tasty A/B Testing and Personalization 0.1% n/a n/a 0.6% 0.1% 0.4% 0.0%
Mutiny A/B Testing and Personalization 0.1% 0.2% n/a 0.6% 0.2% n/a n/a
Adobe Target A/B Testing and Personalization n/a n/a 2.3% n/a 0.1% 1.3% 0.1%
Google Optimize A/B Testing and Personalization 0.3% 0.4% n/a n/a 0.6% n/a 0.2%
Optibase A/B Testing and Personalization 0.2% 0.2% n/a n/a 0.3% n/a n/a
Mida A/B Testing and Personalization 0.1% 0.2% n/a n/a 0.1% n/a n/a
Salesforce Personalization (Evergage) A/B Testing and Personalization n/a n/a 3.0% n/a n/a 0.4% n/a
Intelligems A/B Testing and Personalization 1.0% 0.1% n/a n/a n/a n/a n/a
Zoho PageSense A/B Testing and Personalization 0.6% n/a n/a n/a 0.1% n/a n/a
Kameleoon A/B Testing and Personalization n/a n/a n/a n/a 0.1% 0.3% 0.0%
Monetate A/B Testing and Personalization n/a n/a 1.1% n/a n/a n/a 0.0%
Visually A/B Testing and Personalization 0.3% n/a n/a n/a n/a n/a n/a
LaunchDarkly A/B Testing and Personalization n/a n/a n/a n/a n/a n/a 0.0%
Dynamic Yield A/B Testing and Personalization n/a n/a n/a n/a n/a n/a 0.0%
Unbounce A/B Testing and Personalization n/a n/a n/a n/a n/a n/a 0.0%
OneTrust Consent and Privacy 2.3% 2.2% 44.9% 20.9% 3.5% 17.0% 0.8%
Cookiebot Consent and Privacy 2.5% 1.9% 1.9% 6.8% 1.3% 1.7% 1.6%
TrustArc Consent and Privacy 0.1% 0.2% 6.1% 2.0% 0.4% 2.2% 0.1%
CookieYes Consent and Privacy 5.8% 2.9% 1.1% 3.4% 1.4% 0.8% 1.6%
Osano Consent and Privacy 1.2% 0.8% 2.1% 4.0% 0.8% 1.3% 0.4%
Usercentrics Consent and Privacy 0.8% 0.2% 1.5% 2.2% 0.2% 1.1% 0.4%
Transcend Consent and Privacy 0.2% 0.3% n/a 2.3% 0.1% 1.1% n/a
Complianz Consent and Privacy 2.0% 0.2% n/a 1.3% 0.5% 0.3% 0.8%
Ketch Consent and Privacy 0.2% 0.2% 1.1% 1.4% n/a 1.0% n/a
DataGrail Consent and Privacy 0.2% 0.2% n/a 1.7% 0.1% n/a n/a
Termly Consent and Privacy 1.2% 0.9% n/a 1.1% 0.4% n/a 0.4%
Cookie-Script Consent and Privacy 0.2% 0.3% n/a 0.8% 0.2% n/a n/a
Consent Pro Consent and Privacy 0.5% 0.6% n/a 0.6% 0.3% n/a n/a
Didomi Consent and Privacy n/a n/a n/a 0.9% 0.1% 2.0% 0.1%
consentmanager Consent and Privacy n/a 0.4% n/a n/a 0.1% 1.0% n/a
Iubenda Consent and Privacy 0.3% 0.6% n/a n/a 0.3% n/a 0.2%
CookiePro Consent and Privacy 0.2% n/a n/a 0.5% 0.2% n/a n/a
Securiti Consent and Privacy n/a n/a 2.8% 0.5% n/a n/a n/a
Enzuzo Consent and Privacy 0.3% 0.1% n/a n/a n/a n/a n/a
TrueVault Polaris Consent and Privacy 0.2% 0.2% n/a n/a n/a n/a n/a
Cookie Notice (Hu-manity.co) Consent and Privacy 0.2% n/a n/a n/a n/a n/a n/a
Delve Consent and Privacy n/a 0.2% n/a n/a n/a n/a n/a
Axeptio Consent and Privacy n/a 0.1% n/a n/a n/a n/a n/a
CookieHub Consent and Privacy n/a 0.1% n/a n/a n/a n/a n/a
Clym Consent and Privacy 0.1% n/a n/a n/a n/a n/a n/a
CookieFirst Consent and Privacy n/a n/a n/a n/a 0.1% n/a n/a
Quantcast Choice Consent and Privacy n/a n/a n/a n/a n/a n/a 0.0%
Consentmo Consent and Privacy n/a n/a n/a n/a n/a n/a n/a
YouTube Embed Video 15.4% 7.1% 12.5% 9.5% 6.4% 7.3% 4.7%
Wistia Video 2.5% 1.5% 2.1% 7.4% 2.0% 1.5% 0.7%
Video.js Video 6.8% 1.7% 6.1% 3.1% 1.0% 2.7% 1.2%
Vimeo Video 6.1% 2.1% 6.4% 5.2% 2.0% 1.0% 2.2%
Vidyard Video 0.1% 0.1% 2.8% 1.4% 0.5% 1.2% 0.1%
Mux Video 0.3% 0.6% n/a 1.2% 0.1% n/a 0.1%
Brightcove Video n/a n/a 3.8% n/a 0.1% 0.7% 0.0%
JW Player Video n/a n/a 1.1% n/a n/a 0.8% 0.0%
Cloudflare Stream Video 0.1% 0.3% n/a n/a n/a n/a 0.1%
Tolstoy Video 0.4% n/a n/a n/a n/a n/a n/a
Loom Video n/a 0.3% n/a n/a n/a n/a 0.1%
Videowise Video 0.2% n/a n/a n/a n/a n/a n/a
G2 Search and Reviews 1.9% 2.5% <5 3.9% 4.3% 1.3% 1.4%
Trustpilot Search and Reviews 1.6% 1.3% n/a 2.8% 0.7% 0.6% 0.6%
Yotpo Search and Reviews 1.7% 0.2% n/a 0.6% n/a <5 0.0%
Algolia Search and Reviews n/a 0.1% <5 0.6% 0.1% <5 0.1%
Coveo Search and Reviews n/a n/a 3.2% n/a 0.2% <5 0.0%
Judge.me Search and Reviews 1.6% 0.3% n/a n/a n/a n/a 0.0%
Senja Search and Reviews 0.1% n/a n/a n/a 0.1% n/a n/a
Trustindex Search and Reviews 2.0% n/a n/a n/a n/a n/a n/a
Okendo Search and Reviews 1.0% n/a n/a n/a n/a n/a n/a
Loox Search and Reviews 0.5% n/a n/a n/a n/a n/a n/a
Stamped Search and Reviews 0.3% n/a n/a n/a n/a n/a n/a
Bazaarvoice Search and Reviews 0.3% n/a <5 <5 n/a n/a 0.0%
Clutch Search and Reviews 0.2% n/a n/a n/a n/a n/a n/a
Junip Search and Reviews 0.2% n/a n/a n/a n/a n/a n/a
Birdeye Search and Reviews 0.2% n/a n/a n/a n/a n/a n/a
REVIEWS.io Search and Reviews 0.1% n/a n/a n/a n/a n/a 0.0%
Klevu Search and Reviews n/a 0.1% n/a n/a n/a n/a n/a
Searchanise Search and Reviews 0.1% n/a n/a n/a n/a n/a n/a
Capterra Search and Reviews n/a n/a n/a n/a n/a n/a 0.0%
Elastic Site Search Search and Reviews n/a n/a <5 n/a n/a n/a 0.0%
CallRail Call Tracking 5.6% 0.1% n/a <5 0.1% n/a n/a
Invoca Call Tracking 0.3% <5 1.7% <5 n/a 0.3% n/a
CallTrackingMetrics Call Tracking 0.9% n/a n/a <5 <5 n/a n/a
PartnerStack Affiliate and Referral 0.1% 0.1% n/a 0.6% n/a <5 n/a
Awin Affiliate and Referral 0.3% 0.1% <5 <5 0.1% <5 n/a
FirstPromoter Affiliate and Referral 0.1% 0.3% n/a n/a 0.2% <5 n/a
Rewardful Affiliate and Referral n/a 0.8% n/a n/a 0.1% n/a n/a
Tolt Affiliate and Referral n/a 0.2% n/a n/a 0.1% n/a n/a
ShopMy Affiliate and Referral 0.9% n/a n/a <5 n/a n/a n/a
ShareASale Affiliate and Referral 0.6% n/a n/a n/a n/a n/a n/a
Superfiliate Affiliate and Referral 0.3% n/a n/a n/a n/a n/a n/a
Tapfiliate Affiliate and Referral n/a n/a n/a n/a 0.2% n/a n/a
Social Snowball Affiliate and Referral 0.2% n/a n/a n/a n/a n/a n/a
PromoteKit Affiliate and Referral n/a 0.1% n/a n/a n/a n/a n/a
UserWay Accessibility 3.3% 0.1% 3.2% 1.6% 0.1% 0.4% n/a
accessiBe Accessibility 4.9% 0.4% 3.4% 1.3% 0.3% <5 n/a
AudioEye Accessibility 0.6% n/a <5 <5 n/a 0.3% n/a
EqualWeb Accessibility 0.2% <5 <5 0.5% n/a <5 n/a
Accessibly Accessibility 0.2% <5 n/a n/a n/a n/a n/a
AllAccessible Accessibility 0.1% n/a n/a n/a n/a n/a n/a
Navattic Interactive Demos 0.5% 0.3% n/a 1.4% 0.2% <5 n/a
Storylane Interactive Demos 0.2% 0.2% n/a 0.8% 0.2% <5 n/a
Arcade Interactive Demos <5 0.2% n/a <5 <5 <5 n/a
AddToAny Popups and Widgets 1.1% 0.1% <5 <5 0.5% 1.0% n/a
Embedly Popups and Widgets 0.5% 0.8% n/a 0.7% 0.4% n/a n/a
OptinMonster Popups and Widgets 0.5% 0.3% <5 0.7% 0.4% n/a n/a
ShareThis Popups and Widgets 0.2% 0.3% <5 <5 0.2% 0.4% n/a
Elfsight Popups and Widgets 1.9% 0.3% <5 <5 0.2% n/a n/a
OneSignal Popups and Widgets n/a 0.1% n/a n/a 0.1% 0.8% n/a
OptiMonk Popups and Widgets 0.2% 0.1% n/a n/a n/a <5 n/a
Hello Bar Popups and Widgets 0.1% n/a n/a n/a 0.1% <5 n/a
Instafeed Popups and Widgets 1.0% n/a n/a n/a n/a n/a n/a
POWR Popups and Widgets 0.3% n/a n/a n/a n/a n/a n/a
Poptin Popups and Widgets 0.2% n/a n/a n/a n/a n/a n/a
EmbedSocial Popups and Widgets 0.2% n/a n/a n/a n/a n/a n/a
PushOwl Popups and Widgets 0.1% n/a n/a n/a n/a n/a n/a
Weglot Localization 0.4% 0.4% <5 1.0% 0.4% 0.3% n/a
GTranslate Localization 0.1% <5 n/a <5 0.1% n/a n/a
Transifex Live Localization n/a n/a n/a n/a 0.1% <5 n/a
ClickCease Security and Fraud Prevention 2.4% 0.6% n/a 1.0% 0.2% <5 n/a
CleanTalk Security and Fraud Prevention 1.1% <5 n/a n/a <5 n/a n/a
TrustedSite Security and Fraud Prevention 0.9% n/a <5 n/a <5 n/a n/a
Forter Security and Fraud Prevention n/a n/a <5 0.8% n/a <5 n/a
Oneleet Security and Fraud Prevention n/a 0.4% n/a n/a <5 n/a n/a
NoFraud Security and Fraud Prevention 0.2% n/a n/a <5 n/a n/a n/a
Fraud Blocker Security and Fraud Prevention 0.1% <5 n/a n/a n/a n/a n/a
ClickGuard Security and Fraud Prevention 0.1% n/a n/a <5 <5 n/a n/a
Riskified Security and Fraud Prevention 0.1% <5 <5 <5 n/a n/a n/a
Q4 Investor Relations n/a <5 2.5% n/a <5 <5 n/a
QuoteMedia Investor Relations n/a n/a 1.1% n/a n/a n/a n/a
Workday Recruiting Recruiting and Careers 0.2% n/a 5.9% 0.6% 0.2% 0.3% 0.0%
Ashby Recruiting and Careers 0.2% 2.0% n/a 0.9% 0.1% <5 0.6%
Greenhouse Recruiting and Careers 0.8% 0.6% n/a 1.8% 0.2% <5 0.4%
Lever Recruiting and Careers 0.2% 0.4% n/a 0.9% 0.1% <5 0.3%
Workable Recruiting and Careers 0.4% 0.2% n/a <5 0.2% n/a 0.2%
BambooHR Recruiting and Careers 0.2% 0.2% n/a n/a 0.1% n/a 0.2%
Teamtailor Recruiting and Careers n/a n/a n/a n/a n/a n/a 0.0%
Personio Recruiting and Careers n/a n/a n/a n/a n/a n/a 0.0%
Recruitee Recruiting and Careers n/a n/a n/a n/a n/a n/a 0.0%
Breezy HR Recruiting and Careers n/a n/a n/a n/a n/a n/a 0.0%
iCIMS Recruiting and Careers n/a n/a n/a n/a n/a n/a 0.0%
JazzHR Recruiting and Careers n/a n/a n/a n/a n/a <5 0.0%
SmartRecruiters Recruiting and Careers n/a n/a n/a n/a n/a n/a 0.0%
WordPress CMS 52.6% 7.4% 14.4% 24.4% 13.5% 10.1% 11.0%
Webflow CMS 8.4% 15.7% 1.1% 11.4% 8.5% 1.6% 17.8%
Drupal CMS 0.6% 0.1% 10.4% 1.5% 1.4% 3.2% 0.4%
Contentful CMS 0.7% 0.8% 1.3% 8.0% 0.7% 1.9% 0.3%
Adobe Experience Manager CMS n/a 0.3% 27.5% 1.3% 0.7% 5.9% 0.2%
HubSpot CMS CMS 5.2% 0.8% n/a 2.9% 0.2% 0.6% 0.2%
Sanity CMS 1.0% 1.9% n/a 3.9% 0.4% 1.0% 0.3%
Prismic CMS 0.1% 0.4% n/a 1.6% 0.2% 0.4% 0.1%
Framer CMS 1.1% 6.9% n/a 1.8% 0.1% n/a 0.1%
Wix CMS 3.9% 0.8% n/a 0.9% 0.5% n/a 2.7%
Squarespace CMS 3.6% 1.1% n/a 1.0% 0.5% n/a 3.4%
Storyblok CMS 0.2% 0.3% n/a 1.5% 0.1% n/a 0.1%
Sitecore CMS n/a n/a 7.8% n/a 0.1% 0.4% 0.1%
Hugo CMS n/a 0.2% n/a n/a 0.1% 0.5% 0.0%
Contentstack CMS n/a n/a 1.1% n/a 0.1% n/a 0.0%
Duda CMS 0.7% n/a n/a n/a 0.1% n/a 0.2%
Craft CMS CMS 0.2% n/a n/a n/a 0.2% n/a 0.2%
Joomla CMS 0.2% n/a n/a n/a 0.1% n/a 0.1%
Builder.io CMS 0.2% n/a n/a n/a n/a n/a n/a
Lovable CMS n/a 0.2% n/a n/a n/a n/a n/a
Ghost CMS n/a 0.1% n/a n/a n/a n/a 0.1%
TYPO3 CMS n/a n/a n/a n/a 0.1% n/a 0.1%
Weebly CMS n/a n/a n/a n/a n/a n/a 0.1%
Bubble CMS n/a n/a n/a n/a n/a n/a 0.0%
Jekyll CMS n/a n/a n/a n/a n/a n/a 0.0%
Blogger CMS n/a n/a n/a n/a n/a n/a 0.0%
Eleventy CMS n/a n/a n/a n/a n/a n/a 0.0%
Cloudflare Hosting and CDN 55.2% 41.0% 30.3% 48.3% 48.7% 29.6% 50.2%
Vercel Hosting and CDN 3.6% 27.3% 3.4% 11.7% 5.2% 1.7% 8.0%
Akamai Hosting and CDN 0.2% 0.2% 26.5% 1.2% 0.8% 9.2% 0.3%
jsDelivr Hosting and CDN 18.1% 14.8% 12.5% 20.8% 9.1% 7.9% 13.8%
Nginx Hosting and CDN 16.1% 5.5% 8.7% 10.0% 16.0% 18.8% 12.0%
Fastly Hosting and CDN 7.1% 4.0% 16.9% 5.8% 5.3% 8.7% 5.4%
WP Engine Hosting and CDN 15.3% 1.3% 5.9% 8.5% 9.4% 1.5% 7.5%
Amazon CloudFront Hosting and CDN 2.3% 7.4% 10.0% 15.1% 12.8% 14.4% 6.4%
Apache HTTP Server Hosting and CDN 6.3% 1.9% 11.0% 3.7% 8.3% 5.7% 6.2%
Varnish Hosting and CDN 1.3% 2.0% 8.7% 4.4% 3.8% 9.3% 1.5%
unpkg Hosting and CDN 6.7% 4.9% 4.7% 6.9% 2.8% 3.3% 4.2%
Google Cloud Hosting and CDN 3.9% 3.2% 1.1% 5.1% 3.6% 4.6% 3.9%
Microsoft Azure Hosting and CDN 0.1% 0.2% 3.6% 0.5% 0.6% 1.3% 0.4%
Pantheon Hosting and CDN 0.9% 0.3% 2.3% 1.8% 1.6% 1.1% 0.7%
Imperva Hosting and CDN 0.1% n/a 6.1% 0.8% 0.6% 0.7% 0.1%
Microsoft IIS Hosting and CDN 0.4% 0.1% 4.9% n/a 1.9% 0.8% 0.5%
Netlify Hosting and CDN 1.1% 2.9% n/a 3.5% 2.6% 1.2% 2.0%
Amazon S3 Hosting and CDN 0.5% 3.4% n/a 2.7% 2.7% 2.2% 2.3%
Kinsta Hosting and CDN 3.0% 0.4% n/a 1.4% 1.6% 0.4% 1.2%
Cloudinary Hosting and CDN 0.8% 1.0% n/a 2.0% 0.4% 0.4% 0.3%
imgix Hosting and CDN 0.3% 0.4% n/a 1.5% 0.3% 0.4% 0.1%
LiteSpeed Hosting and CDN 2.6% 0.6% n/a 1.0% 1.7% n/a 2.4%
GitHub Pages Hosting and CDN n/a 1.5% n/a n/a 0.5% n/a 0.4%
Bunny.net Hosting and CDN n/a n/a n/a n/a 0.2% n/a 0.1%
jQuery JavaScript Framework 66.3% 24.1% 33.1% 38.8% 27.7% 25.8% 30.1%
React JavaScript Framework 10.5% 35.3% 15.5% 30.5% 9.2% 16.3% 7.2%
Next.js JavaScript Framework 6.2% 32.8% 12.9% 26.4% 8.4% 14.2% 6.9%
Vue.js JavaScript Framework 3.8% 2.1% 1.9% 5.5% 1.0% 4.9% 0.5%
Angular JavaScript Framework 0.8% 0.3% 2.1% 1.1% 0.2% 1.3% 0.1%
Astro JavaScript Framework 0.9% 4.8% n/a 2.1% 0.9% 1.1% 0.7%
Nuxt JavaScript Framework 1.5% 1.0% n/a 3.4% 0.7% 2.1% 0.4%
Gatsby JavaScript Framework 0.3% 0.8% n/a 2.0% 0.5% 0.4% 0.2%
Alpine.js JavaScript Framework 1.6% 0.5% n/a 1.9% 0.7% 1.1% 0.4%
Svelte JavaScript Framework 0.3% 0.7% n/a 0.5% 0.1% 0.3% 0.1%
Remix JavaScript Framework 0.1% 0.1% n/a n/a n/a n/a 0.0%
Ember.js JavaScript Framework n/a n/a n/a n/a n/a 0.3% 0.0%
htmx JavaScript Framework n/a n/a n/a n/a n/a n/a 0.0%
Backbone.js JavaScript Framework n/a n/a n/a n/a n/a n/a 0.0%
Google Fonts UI Framework 50.9% 37.6% 22.9% 29.4% 20.6% 18.8% 21.0%
Font Awesome UI Framework 21.6% 3.9% 8.7% 7.5% 7.7% 6.0% 5.0%
Bootstrap UI Framework 12.0% 3.7% 15.3% 9.8% 8.0% 7.6% 2.9%
Adobe Fonts UI Framework 10.2% 3.2% 9.7% 5.6% 2.7% 2.7% 4.3%
Swiper UI Framework 9.1% 5.0% 4.2% 8.1% 3.7% 2.7% 5.8%
MUI UI Framework 0.5% 1.3% 2.8% 2.6% 0.3% 0.7% 0.3%
Lottie UI Framework 2.2% 1.2% 1.3% 2.6% 1.2% 0.8% 1.3%
Foundation UI Framework 2.1% 0.2% 1.5% n/a 0.3% n/a 0.3%
Tailwind CSS UI Framework 0.6% 0.6% n/a n/a 0.3% n/a 0.1%
Ant Design UI Framework n/a 0.2% n/a n/a 0.1% n/a 0.0%
Bulma UI Framework n/a n/a n/a n/a n/a n/a 0.0%
Google reCAPTCHA Developer Tools 27.4% 7.6% 12.9% 14.0% 5.7% 8.2% 5.2%
Sentry Developer Tools 5.8% 2.3% 1.9% 8.5% 0.6% 2.9% 0.1%
Cloudflare Turnstile Developer Tools 5.1% 3.3% 1.9% 3.6% 0.5% 1.6% 0.3%
New Relic Browser Developer Tools 1.0% 0.7% 4.0% 2.6% 1.6% 3.1% 0.3%
Datadog RUM Developer Tools 0.3% 0.4% 2.1% 2.4% 0.3% 1.3% 0.1%
hCaptcha Developer Tools 7.3% 1.3% n/a 2.2% 0.1% 0.4% 0.2%
Atlassian Statuspage Developer Tools 0.1% 0.6% n/a 0.5% 0.5% n/a 0.2%
Bugsnag Developer Tools 0.3% 0.1% n/a n/a 0.1% n/a 0.0%
BugHerd Developer Tools 0.3% n/a n/a n/a 0.1% n/a n/a
LogRocket Developer Tools 0.1% 0.1% n/a n/a n/a n/a 0.0%
Docusaurus Developer Tools n/a 0.2% n/a n/a n/a n/a 0.0%
GitBook Developer Tools n/a 0.1% n/a n/a n/a n/a 0.1%
Rollbar Developer Tools n/a n/a n/a n/a 0.1% n/a 0.0%
ReadMe Developer Tools n/a n/a n/a n/a n/a n/a 0.0%
Zendesk Guide Developer Tools n/a n/a n/a n/a n/a n/a 0.0%

Group shares divide by that group's crawled domains; the wider sample column divides by 8,291 crawled company websites. n/a means the tool is outside the counts published for that column. <5 means fewer than 5 crawled domains in that group. Bases: Inc 5000 4,886, Y Combinator 5,386, Fortune 500 472, Unicorns 1,000, SaaS 8,173, Tranco 1,572, wider sample 8,291.