Home / Tools / Google Universal Analytics
Google Universal Analytics
Google Universal Analytics in each crawled group, and in the wider sample. Analytics.
| Group | Crawled | Running Google Universal Analytics | Share |
|---|---|---|---|
| Inc 5000 (2026) | 4,886 | 770 | 15.8% |
| Y Combinator companies | 5,386 | 425 | 7.9% |
| Fortune 500 | 472 | 65 | 13.8% |
| Unicorns | 1,000 | 141 | 14.1% |
| SaaS companies | 8,173 | 503 | 6.2% |
| Tranco top 10,000 | 1,572 | 170 | 10.8% |
| Wider sample | 8,291 | 208 | 2.5% |
Group rows come from rendered homepage crawls; the wider sample is a plain fetch, so it undercounts tools a tag manager injects after the page loads. <5 means fewer than 5 crawled domains in that group. Method · Analytics across all groups · Legacy Universal Analytics library or a UA- property id in the page.
Detected by:
script googletagmanager.com/gtag/js script google-analytics.com/analytics.js
Wider sample
Google Universal Analytics was detected on 208 of 8,291 company websites drawn from Crunchbase company records, companies with 11 to 1,000 employees. The cuts below divide by each segment's own crawled base.
By industry
| Industry | Crawled | Running Google Universal Analytics | Share |
|---|---|---|---|
| Artificial Intelligence (AI) | 1,631 | 25 | 1.5% |
| Financial Services | 548 | 11 | 2.0% |
| Biotechnology | 521 | 14 | 2.7% |
| Information Technology | 503 | 7 | 1.4% |
| Health Care | 420 | 8 | 1.9% |
| Apps | 395 | 12 | 3.0% |
| Data and Analytics | 373 | 8 | 2.1% |
| Commerce and Shopping | 347 | 9 | 2.6% |
| Administrative Services | 344 | 11 | 3.2% |
| Energy | 294 | 4 | 1.4% |
By employee size band
| Size band | Crawled | Running Google Universal Analytics | Share |
|---|---|---|---|
| 11-50 | 6,249 | 156 | 2.5% |
| 51-200 | 2,042 | 52 | 2.5% |
By country
| Country | Crawled | Running Google Universal Analytics | Share |
|---|---|---|---|
| United States | 5,475 | 148 | 2.7% |
| United Kingdom | 803 | 14 | 1.7% |
| Canada | 480 | 24 | 5.0% |
| Germany | 430 | 1 | 0.2% |
| France | 422 | 8 | 1.9% |
| Australia | 212 | 7 | 3.3% |
| Netherlands | 146 | 3 | 2.1% |
| Sweden | 84 | 2 | 2.4% |
| Denmark | 75 | 0 | 0.0% |
| Finland | 68 | 1 | 1.5% |
Cite this
Installmap, Google Universal Analytics adoption, crawl of 2026-09-03, https://installmap.com/tools/universal-analytics.
Related tools in this category
- Google Tag Manager 20.3%
- Google Analytics 4 15.5%
- Hotjar 2.1%
- Microsoft Clarity 1.7%
- PostHog 1.0%
- Segment 0.7%
- Cloudflare Web Analytics 0.5%
- Matomo 0.5%