Hotjar

Name: Hotjar adoption
Creator: Installmap
License: https://creativecommons.org/licenses/by/4.0/

Hotjar in each crawled group, and in the wider sample. Analytics.

Group	Crawled	Running Hotjar	Share
Inc 5000 (2026)	4,886	366	7.5%
Y Combinator companies	5,386	206	3.8%
Fortune 500	472	13	2.8%
Unicorns	1,000	76	7.6%
SaaS companies	8,173	198	2.4%
Tranco top 10,000	1,572	53	3.4%
Wider sample	8,291	171	2.1%

Group rows come from rendered homepage crawls; the wider sample is a plain fetch, so it undercounts tools a tag manager injects after the page loads. <5 means fewer than 5 crawled domains in that group. Method · Analytics across all groups · Hotjar session recording and heatmap script with a site id in the URL.

Detected by: html _hjSettings html hjid:5356451

Wider sample

Hotjar was detected on 171 of 8,291 company websites drawn from Crunchbase company records, companies with 11 to 1,000 employees. The cuts below divide by each segment's own crawled base.

By industry

Industry	Crawled	Running Hotjar	Share
Artificial Intelligence (AI)	1,631	35	2.1%
Financial Services	548	12	2.2%
Biotechnology	521	4	0.8%
Information Technology	503	12	2.4%
Health Care	420	13	3.1%
Apps	395	14	3.5%
Data and Analytics	373	9	2.4%
Commerce and Shopping	347	6	1.7%
Administrative Services	344	9	2.6%
Energy	294	5	1.7%

By employee size band

Size band	Crawled	Running Hotjar	Share
11-50	6,249	125	2.0%
51-200	2,042	46	2.3%

By country

Country	Crawled	Running Hotjar	Share
United States	5,475	100	1.8%
United Kingdom	803	20	2.5%
Canada	480	14	2.9%
Germany	430	8	1.9%
France	422	9	2.1%
Australia	212	9	4.2%
Netherlands	146	3	2.1%
Sweden	84	4	4.8%
Denmark	75	2	2.7%
Finland	68	0	0.0%

Cite this

Installmap, Hotjar adoption, crawl of 2026-09-03, https://installmap.com/tools/hotjar.

Canonical URL: https://installmap.com/tools/hotjar
Denominator: 171 of 8,291 crawled company websites in the wider sample, a share of 2.1%

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