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Hotjar among unicorns

Hotjar was detected on 76 of 1,000 crawled Unicorns company websites, a share of 7.6%.

1,000 of 1,111 Unicorns domains returned a usable record and form the denominator. 1,000 were counted from a rendered homepage crawl on 4 September 2026, 0 from a plain fetch only, and 111 returned no usable record. Company list: list of companies valued at $1bn or more.

Software used by unicorns · Analytics across all four groups · Hotjar across every group and the wider sample

<a href="https://installmap.com/groups/unicorns/hotjar"><img src="https://installmap.com/badges/unicorns/hotjar.svg" alt="Hotjar runs on 7.6% of unicorns, 76 of 1,000 crawled companies"></a>

[![Hotjar runs on 7.6% of unicorns, 76 of 1,000 crawled companies](https://installmap.com/badges/unicorns/hotjar.svg)](https://installmap.com/groups/unicorns/hotjar)

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Hotjar was detected on 76 of 1,000 crawled Unicorns company websites (7.6%). Installmap, 4 September 2026, https://installmap.com/groups/unicorns/hotjar.

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Other Analytics tools in this group

• Google Tag Manager 66.4%
• Google Analytics 4 56.0%
• Google Universal Analytics 14.1%
• Microsoft Clarity 12.8%
• Cloudflare Web Analytics 11.4%
• Segment 7.8%
• Amplitude 2.3%
• FullStory 2.0%