How much does technographic data cost in 2026?
Entry plans for technology-based site lists cost $109 a month at PublicWWW, $200 at NerdyData, $250 at Wappalyzer and $295 at BuiltWith. Each price below was read from the provider's own pricing page on 28 October 2026. Installmap sells one company list per tool for $49, $99 or $199 one-time, by row count, and publishes its counts free.
| Provider | Lowest paid price | Published prices | What you pay for |
|---|---|---|---|
| BuiltWith | $295 a month | $295, $495, $995 a month (Basic, Pro, Team) | Monthly plan. Basic covers 2 technologies and 1 login; Pro and Team are unlimited technologies. |
| Wappalyzer | $250 a month | $250, $450, $850+ a month (Pro, Business, Enterprise) | Monthly plan by users, lead list technology targets and lookups (5,000 on Pro, 20,000 on Business). Annual billing saves 17%. |
| NerdyData | $200 a month | $200, $300 a month (Basic, Pro); Enterprise on request | Monthly plan by rows per download: 5,000, 200,000, 1,000,000 on Enterprise. |
| PublicWWW | $109 a month | $109, $199, $499 a month (Pro, Business, Enterprise); $49 a day or $79 a week | Monthly plan by searches a day and rows: 100K, 300K, 1M. |
| TheirStack | $109 for 1,000 companies | $109 for 1,000 company credits; larger packs priced on the page's slider | One-time credits. One credit reveals or exports one company. Unused paid credits roll over for 12 months. |
| Datanyze | $29 a month | $29, $55 a month (Pro 1, Pro 2); $21, $39 a month billed yearly | Credits. One credit is one contact information reveal. |
| HG Insights | Not published | Not published | Stated as based on data consumption, with a standard 2 year contract. |
| Installmap | $49 one-time | $49, $99, $199 one-time per tool list by row count; Amazon sellers $99 a marketplace, $299 for all seven | One CSV per tool: the companies that use it, with up to three named contacts each. No seat, subscription or credit. |
Prices in US dollars, before tax, monthly billing unless stated. Read on 28 October 2026; Installmap prices as of October 2026.
What a list of Salesforce users costs
Installmap sells its 24,432 Salesforce companies for $199 one-time. TheirStack reports 309,089 companies using Salesforce and sells company credits at $109 per 1,000. BuiltWith reports 167,804 live websites using Salesforce; its $295 Basic plan covers 2 technologies a month. Wappalyzer reports 110,000 websites; its $250 Pro plan covers 2 lead list technology targets a month.
Source: theirstack.com, builtwith.com and wappalyzer.com, October 2026; Installmap lists, October 2026.
Salesforce and HubSpot: what each provider counts
| Provider | Salesforce | HubSpot | What is counted | Price for the list |
|---|---|---|---|---|
| BuiltWith | 167,804 live websites | 513,259 live websites | Live websites in its index | $295 a month (Basic, 2 technologies) |
| Wappalyzer | 110,000 websites | 650,000 websites | Websites | $250 a month (Pro, 2 lead list technology targets) |
| TheirStack | 309,089 companies | 218,442 companies | Companies, from job posts and technographics | $109 per 1,000 company credits |
| Installmap | 24,432 companies | 35,704 companies | Companies in six crawled lists, DNS records and job posts from the last 90 days | $199 one-time each |
BuiltWith and Wappalyzer count websites, so a company with several sites can appear more than once. TheirStack and Installmap count companies. All 24,432 rows in the Installmap Salesforce list come from job posts. The HubSpot list holds 3,218 companies found on their homepage and 15,734 found through job posts; some were found both ways.
Source: builtwith.com, wappalyzer.com and theirstack.com, October 2026 (builtwith.com, theirstack.com/en/technology/hubspot, theirstack.com/en/technology/salesforce, trends.builtwith.com/crm/Salesforce, www.wappalyzer.com/technologies/crm/salesforce, www.wappalyzer.com/technologies/marketing-automation/hubspot). Prices: each provider's pricing page, October 2026. Installmap lists, October 2026.
What sets the price
Number of technologies you can list
BuiltWith's $295 Basic plan covers 2 technologies; unlimited technologies start at $495. Wappalyzer's $250 Pro plan allows 2 lead list technology targets; Business at $450 is unlimited.
Rows and lookups
NerdyData prices by rows per download (5,000 at $200, 200,000 at $300; Enterprise, at 1,000,000 rows, is priced on request). PublicWWW prices by searches a day and rows. Wappalyzer counts technology lookups: 5,000 on Pro, 20,000 on Business.
Per-company credits
TheirStack sells one-time credits: $109 buys 1,000 company reveals or exports. Datanyze credits reveal contact details, 80 a month on its $29 plan.
Seats
BuiltWith's Basic and Pro plans carry 1 login; Team at $995 has unlimited logins. Wappalyzer goes from 1 user on Pro to 5 on Business.
Contracts
HG Insights publishes no list prices. Its site states pricing is based on data consumption, with a standard 2 year contract.
Company lists from Installmap
Installmap sells one CSV per tool with the companies that use it, found on their homepage, in DNS records or in a job post from the last 90 days. 364 lists are on sale. A list under 1,000 rows costs $49, 1,000 to 9,999 rows cost $99 and 10,000 rows or more cost $199, one-time. 237 lists cost $49, 79 cost $99 and 48 cost $199. 19 lists, including Salesforce, NetSuite and Workday HCM, come from job posts only.
A row holds the company name, domain, industry, employee count, country, region, city, founding year, company email and phone where found, LinkedIn and X pages, email provider and the crawled lists the company is on. A row found through a job post adds the job title, its URL and the posting date. Up to three named people per company come with name, email and LinkedIn. In the Salesforce list, 19,984 of the 24,432 companies carry a LinkedIn page and 18,220 carry at least one named person.
| List | Companies | Price |
|---|---|---|
| Companies using Salesforce | 24,432 | $199 |
| Companies using HubSpot | 35,704 | $199 |
| Companies using NetSuite | 6,744 | $99 |
| Companies using Zendesk | 27,015 | $199 |
| Companies using Marketo | 2,275 | $99 |
| Companies using Workday HCM | 1,541 | $99 |
| Companies using Stripe | 6,142 | $99 |
| Companies using Shopify | 445 | $49 |
Amazon seller lists cost $99 per marketplace or $299 for all 7, with 1,033,838 sellers in all: Amazon sellers by marketplace.
Each list page shows the row count, the fill rate of every column and 25 rows before you pay, and mails a 20-row sample CSV with all columns.
Source: Installmap lists, October 2026.