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Wider sample by category

A plain-fetch crawl of 8,291 company websites, separate from the group crawls, cut by industry, employee size band and country. Method.

CategoryToolsTop toolShareGroups
CRM and Marketing Automation 25 HubSpot 9.0% Groups
Analytics 55 Google Tag Manager 20.3% Groups
Live Chat and Support 24 Intercom 1.5% Groups
Ecommerce 18 Shopify 2.2% Groups
Payments 15 Stripe 0.3% Groups
Advertising and Attribution 23 LinkedIn Insight Tag 4.2% Groups
Scheduling and Forms 15 HubSpot Forms 3.7% Groups
Visitor Identification and ABM 40 RB2B 1.0% Groups
A/B Testing and Personalization 19 VWO 0.9% Groups
Consent and Privacy 28 CookieYes 1.6% Groups
Video 12 YouTube Embed 4.7% Groups
Search and Reviews 20 G2 1.4% Groups
Call Tracking 3 n/a n/a Groups
Affiliate and Referral 11 n/a n/a Groups
Accessibility 6 n/a n/a Groups
Interactive Demos 3 n/a n/a Groups
Popups and Widgets 13 n/a n/a Groups
Localization 3 n/a n/a Groups
Security and Fraud Prevention 9 n/a n/a Groups
Investor Relations 2 n/a n/a Groups
Recruiting and Careers 13 Ashby 0.6% Groups
CMS 27 Webflow 17.8% Groups
Hosting and CDN 24 Cloudflare 50.2% Groups
JavaScript Framework 14 jQuery 30.1% Groups
UI Framework 11 Google Fonts 21.0% Groups
Developer Tools 15 Google reCAPTCHA 5.2% Groups