Stats by category

Adoption counts for every category tracked, each cut by industry, employee size band and country.

CRM and Marketing Automation adoption 2026 20 tools tracked · top tool HubSpot (8.8%) Analytics adoption 2026 28 tools tracked · top tool Google Tag Manager (20.0%) Live Chat and Support adoption 2026 16 tools tracked · top tool Intercom (1.5%) Ecommerce adoption 2026 12 tools tracked · top tool Shopify (2.2%) Payments adoption 2026 14 tools tracked · top tool Stripe (0.3%) Advertising and Attribution adoption 2026 18 tools tracked · top tool LinkedIn Insight Tag (4.2%) Scheduling and Forms adoption 2026 13 tools tracked · top tool HubSpot Forms (3.5%) Visitor Identification and ABM adoption 2026 11 tools tracked · top tool RB2B (1.0%) A/B Testing and Personalization adoption 2026 11 tools tracked · top tool VWO (0.8%) Consent and Privacy adoption 2026 11 tools tracked · top tool CookieYes (1.6%) Video adoption 2026 10 tools tracked · top tool YouTube Embed (4.7%) Search and Reviews adoption 2026 10 tools tracked · top tool G2 (1.3%) Recruiting and Careers adoption 2026 13 tools tracked · top tool Ashby (0.6%) CMS adoption 2026 25 tools tracked · top tool Webflow (17.7%) Hosting and CDN adoption 2026 24 tools tracked · top tool Cloudflare (50.0%) JavaScript Framework adoption 2026 14 tools tracked · top tool jQuery (30.0%) UI Framework adoption 2026 11 tools tracked · top tool Google Fonts (20.9%) Developer Tools adoption 2026 14 tools tracked · top tool Google reCAPTCHA (5.2%)