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Google Universal Analytics among SaaS companies

Google Universal Analytics was detected on 503 of 8,173 crawled SaaS company websites, a share of 6.2%.

8,173 of the 9,008 SaaS domains fetched so far returned a usable record and form the denominator. 56 were counted from a rendered homepage crawl on 4 September 2026, 8,117 from a plain fetch only, and 835 returned no usable record. The list holds 55,839 domains; the rest have not been crawled yet. Company list: list of SaaS company domains. <5 means fewer than 5 crawled domains in that group. Rank 3 of the 5 Analytics tools published for this group.

Software used by SaaS companies · Analytics across all groups · Google Universal Analytics across every group and the wider sample

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<a href="https://installmap.com/groups/saas/universal-analytics"><img src="https://installmap.com/badges/saas/universal-analytics.svg" alt="Google Universal Analytics runs on 6.2% of SaaS companies, 503 of 8,173 crawled companies"></a>

[![Google Universal Analytics runs on 6.2% of SaaS companies, 503 of 8,173 crawled companies](https://installmap.com/badges/saas/universal-analytics.svg)](https://installmap.com/groups/saas/universal-analytics)

Other Analytics tools in this group

• Google Tag Manager 27.5%
• Google Analytics 4 9.8%
• Hotjar 2.4%
• Microsoft Clarity 2.3%
• Cloudflare Web Analytics 1.1%
• Segment 1.1%
• Adobe Experience Platform Tags 0.9%
• Matomo 0.7%