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Google Universal Analytics among unicorns

Google Universal Analytics was detected on 141 of 1,000 crawled Unicorns company websites, a share of 14.1%.

1,000 of 1,111 Unicorns domains returned a usable record and form the denominator. 1,000 were counted from a rendered homepage crawl on 4 September 2026, 0 from a plain fetch only, and 111 returned no usable record. Company list: list of companies valued at $1bn or more. Rank 3 of the 5 Analytics tools published for this group.

Software used by unicorns · Analytics across all four groups · Google Universal Analytics across every group and the wider sample

<a href="https://installmap.com/groups/unicorns/universal-analytics"><img src="https://installmap.com/badges/unicorns/universal-analytics.svg" alt="Google Universal Analytics runs on 14.1% of unicorns, 141 of 1,000 crawled companies"></a>

[![Google Universal Analytics runs on 14.1% of unicorns, 141 of 1,000 crawled companies](https://installmap.com/badges/unicorns/universal-analytics.svg)](https://installmap.com/groups/unicorns/universal-analytics)

Cite

Google Universal Analytics was detected on 141 of 1,000 crawled Unicorns company websites (14.1%). Installmap, 4 September 2026, https://installmap.com/groups/unicorns/universal-analytics.

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Other Analytics tools in this group

• Google Tag Manager 66.4%
• Google Analytics 4 56.0%
• Microsoft Clarity 12.8%
• Cloudflare Web Analytics 11.4%
• Segment 7.8%
• Hotjar 7.6%
• Amplitude 2.3%
• FullStory 2.0%