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Google Analytics 4 among unicorns

Google Analytics 4 was detected on 560 of 1,000 crawled Unicorns company websites, a share of 56.0%.

1,000 of the 1,000 Unicorns domains fetched so far returned a usable record and form the denominator. 1,000 were counted from a rendered homepage crawl on 4 September 2026, 0 from a plain fetch only, and 0 returned no usable record. The list holds 1,111 domains; the rest have not been crawled yet. Company list: list of companies valued at $1bn or more. <5 means fewer than 5 crawled domains in that group. Rank 2 of the 5 Analytics tools published for this group.

Software used by unicorns · Analytics across all groups · Google Analytics 4 across every group and the wider sample

Google Analytics 4 runs on these unicorns

• 1password.com
• abnormalsecurity.com
• accelins.com
• acorns.com
• activecampaign.com
• ada.gov
• advancegroup.com
• agentsync.io
• aircall.io
• airslate.com
• airtable.com
• airwallex.com
• akulaku.com
• alan.app
• alation.com
• algolia.com
• alloy.com
• alpha-sense.com
• alto.com
• alzheon.com

20 of 560, ordered by domain, A to Z.

<a href="https://installmap.com/groups/unicorns/google-analytics-4"><img src="https://installmap.com/badges/unicorns/google-analytics-4.svg" alt="Google Analytics 4 runs on 560 of 1,000 crawled unicorns (56.0%)"></a>

[![Google Analytics 4 runs on 560 of 1,000 crawled unicorns (56.0%)](https://installmap.com/badges/unicorns/google-analytics-4.svg)](https://installmap.com/groups/unicorns/google-analytics-4)

Other Analytics tools in this group

• Google Tag Manager 66.4%
• Google Universal Analytics 14.1%
• Microsoft Clarity 12.8%
• Cloudflare Web Analytics 11.4%
• Segment 7.8%
• Hotjar 7.6%
• Amplitude 2.3%
• Ahrefs Web Analytics 2.0%