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Google Tag Manager among unicorns

Google Tag Manager was detected on 664 of 1,000 crawled Unicorns company websites, a share of 66.4%.

1,000 of 1,111 Unicorns domains returned a usable record and form the denominator. 1,000 were counted from a rendered homepage crawl on 4 September 2026, 0 from a plain fetch only, and 111 returned no usable record. Company list: list of companies valued at $1bn or more. Rank 1 of the 5 Analytics tools published for this group.

Software used by unicorns · Analytics across all four groups · Google Tag Manager across every group and the wider sample

<a href="https://installmap.com/groups/unicorns/google-tag-manager"><img src="https://installmap.com/badges/unicorns/google-tag-manager.svg" alt="Google Tag Manager is the most detected Analytics tool among unicorns, 66.4% of the 1,000 crawled companies"></a>

[![Google Tag Manager is the most detected Analytics tool among unicorns, 66.4% of the 1,000 crawled companies](https://installmap.com/badges/unicorns/google-tag-manager.svg)](https://installmap.com/groups/unicorns/google-tag-manager)

Cite

Google Tag Manager was detected on 664 of 1,000 crawled Unicorns company websites (66.4%). Installmap, 4 September 2026, https://installmap.com/groups/unicorns/google-tag-manager.

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Other Analytics tools in this group

• Google Analytics 4 56.0%
• Google Universal Analytics 14.1%
• Microsoft Clarity 12.8%
• Cloudflare Web Analytics 11.4%
• Segment 7.8%
• Hotjar 7.6%
• Amplitude 2.3%
• FullStory 2.0%