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Google Tag Manager among unicorns

Google Tag Manager was detected on 664 of 1,000 crawled Unicorns company websites, a share of 66.4%.

66.4% Share
664 Running Google Tag Manager
1,000 Crawled
GroupCrawledRunning Google Tag ManagerShare
Inc 5000 (2026) 4,886 2,772 56.7%
Y Combinator companies 5,386 1,581 29.4%
Fortune 500 472 252 53.4%
Unicorns 1,000 664 66.4%
SaaS companies 8,173 2,248 27.5%
Tranco top 10,000 1,572 659 41.9%

1,000 of the 1,000 Unicorns domains fetched so far returned a usable record and form the denominator. 1,000 were counted from a rendered homepage crawl on 4 September 2026, 0 from a plain fetch only, and 0 returned no usable record. The list holds 1,111 domains; the rest have not been crawled yet. Company list: list of companies valued at $1bn or more. <5 means fewer than 5 crawled domains in that group. Rank 1 of the 5 Analytics tools published for this group.

Software used by unicorns · Analytics across all groups · Google Tag Manager across every group and the wider sample

Google Tag Manager runs on these unicorns

  • 0x.org
  • abnormalsecurity.com
  • accelins.com
  • acko.com
  • acorns.com
  • acronis.com
  • activecampaign.com
  • addepar.com
  • afiniti.com
  • agentsync.io
  • agile-robots.com
  • aircall.io
  • airslate.com
  • airtable.com
  • airwallex.com
  • aiven.io
  • ajaib.co.id
  • alation.com
  • algolia.com
  • alloy.com

20 of 664, ordered by domain, A to Z.

Full list: 664 unicorns running Google Tag Manager, with domain and company columns. CSV, $29 one-time.

Google Tag Manager share of crawled company websites, by groupInc 5000 (2026)56.7%Y Combinator companies29.4%Fortune 50053.4%Unicorns66.4%SaaS companies27.5%Tranco top 10,00041.9%
Google Tag Manager share of crawled company websites, by group

Source: Installmap crawl, 4 September 2026

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Google Tag Manager is the most detected Analytics tool among unicorns: 664 of 1,000 crawled unicorns (66.4%)Installmap#1 Analytics ยท 664 unicorns
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Cite this

Installmap, Google Tag Manager among unicorns, crawl of 4 September 2026, https://installmap.com/groups/unicorns/google-tag-manager.

Canonical URL
https://installmap.com/groups/unicorns/google-tag-manager
Denominator
664 of 1,000 crawled Unicorns company websites, a share of 66.4%

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