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Google Tag Manager among the Fortune 500
Google Tag Manager was detected on 252 of 472 crawled Fortune 500 company websites, a share of 53.4%.
| Group | Crawled | Running Google Tag Manager | Share |
|---|---|---|---|
| Inc 5000 (2026) | 4,885 | 2,771 | 56.7% |
| Y Combinator companies | 5,386 | 1,581 | 29.4% |
| Fortune 500 | 472 | 252 | 53.4% |
| Unicorns | 1,000 | 664 | 66.4% |
472 of 500 Fortune 500 domains returned a usable record and form the denominator. 472 were counted from a rendered homepage crawl on 4 September 2026, 0 from a plain fetch only, and 28 returned no usable record. Company list: Fortune 500 list, 2026 edition. Rank 1 of the 5 Analytics tools published for this group.
Software used by the Fortune 500 · Analytics across all four groups · Google Tag Manager across every group and the wider sample
Badge
<a href="https://installmap.com/groups/fortune500/google-tag-manager"><img src="https://installmap.com/badges/fortune500/google-tag-manager.svg" alt="Google Tag Manager is the most detected Analytics tool among the Fortune 500, 53.4% of the 472 crawled companies"></a>
[](https://installmap.com/groups/fortune500/google-tag-manager)
Badge URL: https://installmap.com/badges/fortune500/google-tag-manager.svg · all badges.
Cite
Google Tag Manager was detected on 252 of 472 crawled Fortune 500 company websites (53.4%). Installmap, 4 September 2026, https://installmap.com/groups/fortune500/google-tag-manager.
Other Analytics tools in this group
- Google Analytics 4 43.9%
- Adobe Experience Platform Tags 25.2%
- Google Universal Analytics 13.8%
- Microsoft Clarity 9.3%
- Tealium iQ 8.5%
- Cloudflare Web Analytics 6.4%
- Hotjar 2.8%
- Segment 1.9%