Google Tag Manager
Google Tag Manager was detected on 1,630 of 8,130 crawled company websites, a share of 20.0%.
First counted 2026-09-03, no earlier crawl to compare against · last updated 2026-09-03
Google Tag Manager container loader or its noscript iframe fallback.
Detected by:
html googletagmanager.com/ns.html?id=GTM- html googletagmanager.com/gtm.js
By industry
| Industry | Crawled domains | Running Google Tag Manager | Share |
|---|---|---|---|
| Artificial Intelligence (AI) | 1,606 | 346 | 21.5% |
| Financial Services | 536 | 121 | 22.6% |
| Biotechnology | 521 | 49 | 9.4% |
| Information Technology | 480 | 131 | 27.3% |
| Health Care | 417 | 82 | 19.7% |
| Apps | 384 | 85 | 22.1% |
| Data and Analytics | 356 | 91 | 25.6% |
| Commerce and Shopping | 341 | 69 | 20.2% |
| Administrative Services | 328 | 88 | 26.8% |
| Energy | 292 | 54 | 18.5% |
By employee size band
| Size band | Crawled domains | Running Google Tag Manager | Share |
|---|---|---|---|
| 11-50 | 6,249 | 1,141 | 18.3% |
| 51-200 | 1,881 | 489 | 26.0% |
By country
| Country | Crawled domains | Running Google Tag Manager | Share |
|---|---|---|---|
| United States | 5,384 | 1,031 | 19.1% |
| United Kingdom | 783 | 131 | 16.7% |
| Canada | 471 | 85 | 18.0% |
| France | 416 | 117 | 28.1% |
| Germany | 416 | 109 | 26.2% |
| Australia | 206 | 46 | 22.3% |
| Netherlands | 143 | 32 | 22.4% |
| Sweden | 80 | 18 | 22.5% |
| Denmark | 74 | 22 | 29.7% |
| Finland | 65 | 16 | 24.6% |
Cite this
Google Tag Manager was detected on 1,630 of 8,130 crawled company websites (20.0%), https://installmap.com/tools/google-tag-manager, Installmap, September 2026.