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Google Tag Manager
Google Tag Manager in each crawled group, and in the wider sample. Analytics.
| Group | Crawled | Running Google Tag Manager | Share |
|---|---|---|---|
| Inc 5000 (2026) | 4,886 | 2,772 | 56.7% |
| Y Combinator companies | 5,386 | 1,581 | 29.4% |
| Fortune 500 | 472 | 252 | 53.4% |
| Unicorns | 1,000 | 664 | 66.4% |
| SaaS companies | 8,173 | 2,248 | 27.5% |
| Tranco top 10,000 | 1,572 | 659 | 41.9% |
| Wider sample | 8,291 | 1,685 | 20.3% |
Group rows come from rendered homepage crawls; the wider sample is a plain fetch, so it undercounts tools a tag manager injects after the page loads. <5 means fewer than 5 crawled domains in that group. Method · Analytics across all groups · Google Tag Manager container loader or its noscript iframe fallback.
Detected by:
html googletagmanager.com/ns.html?id=GTM- html googletagmanager.com/gtm.js
Wider sample
Google Tag Manager was detected on 1,685 of 8,291 company websites drawn from Crunchbase company records, companies with 11 to 1,000 employees. The cuts below divide by each segment's own crawled base.
By industry
| Industry | Crawled | Running Google Tag Manager | Share |
|---|---|---|---|
| Artificial Intelligence (AI) | 1,631 | 353 | 21.6% |
| Financial Services | 548 | 125 | 22.8% |
| Biotechnology | 521 | 49 | 9.4% |
| Information Technology | 503 | 139 | 27.6% |
| Health Care | 420 | 83 | 19.8% |
| Apps | 395 | 88 | 22.3% |
| Data and Analytics | 373 | 97 | 26.0% |
| Commerce and Shopping | 347 | 71 | 20.5% |
| Administrative Services | 344 | 92 | 26.7% |
| Energy | 294 | 55 | 18.7% |
By employee size band
| Size band | Crawled | Running Google Tag Manager | Share |
|---|---|---|---|
| 11-50 | 6,249 | 1,141 | 18.3% |
| 51-200 | 2,042 | 544 | 26.6% |
By country
| Country | Crawled | Running Google Tag Manager | Share |
|---|---|---|---|
| United States | 5,475 | 1,060 | 19.4% |
| United Kingdom | 803 | 136 | 16.9% |
| Canada | 480 | 88 | 18.3% |
| Germany | 430 | 116 | 27.0% |
| France | 422 | 121 | 28.7% |
| Australia | 212 | 47 | 22.2% |
| Netherlands | 146 | 33 | 22.6% |
| Sweden | 84 | 20 | 23.8% |
| Denmark | 75 | 23 | 30.7% |
| Finland | 68 | 18 | 26.5% |
Cite this
Installmap, Google Tag Manager adoption, crawl of 2026-09-03, https://installmap.com/tools/google-tag-manager.
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