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TikTok Pixel

Name: TikTok Pixel adoption
Creator: Installmap
License: https://creativecommons.org/licenses/by/4.0/

TikTok Pixel in each crawled group, and in the wider sample. Advertising and Attribution.

Group	Crawled	Running TikTok Pixel	Share
Inc 5000 (2026)	4,886	187	3.8%
Y Combinator companies	5,386	165	3.1%
Fortune 500	472	18	3.8%
Unicorns	1,000	56	5.6%
SaaS companies	8,173	17	0.2%
Tranco top 10,000	1,572	58	3.7%
Wider sample	8,291	25	0.3%

Group rows come from rendered homepage crawls; the wider sample is a plain fetch, so it undercounts tools a tag manager injects after the page loads. <5 means fewer than 5 crawled domains in that group. Method · Advertising and Attribution across all groups · TikTok advertising pixel loaded from the analytics i18n pixel endpoint.

Detected by: html ttq.load(

Wider sample

TikTok Pixel was detected on 25 of 8,291 company websites drawn from Crunchbase company records, companies with 11 to 1,000 employees. The cuts below divide by each segment's own crawled base.

By industry

Industry	Crawled	Running TikTok Pixel	Share
Artificial Intelligence (AI)	1,631	7	0.4%
Financial Services	548	0	0.0%
Biotechnology	521	0	0.0%
Information Technology	503	0	0.0%
Health Care	420	1	0.2%
Apps	395	3	0.8%
Data and Analytics	373	0	0.0%
Commerce and Shopping	347	2	0.6%
Administrative Services	344	0	0.0%
Energy	294	0	0.0%

By employee size band

Size band	Crawled	Running TikTok Pixel	Share
11-50	6,249	19	0.3%
51-200	2,042	6	0.3%

By country

Country	Crawled	Running TikTok Pixel	Share
United States	5,475	16	0.3%
United Kingdom	803	2	0.2%
Canada	480	0	0.0%
Germany	430	2	0.5%
France	422	2	0.5%
Australia	212	2	0.9%
Netherlands	146	1	0.7%
Sweden	84	0	0.0%
Denmark	75	0	0.0%
Finland	68	0	0.0%

Cite this

Installmap, TikTok Pixel adoption, crawl of 2026-09-03, https://installmap.com/tools/tiktok-pixel.

Canonical URL: https://installmap.com/tools/tiktok-pixel
Denominator: 25 of 8,291 crawled company websites in the wider sample, a share of 0.3%

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