X Ads Pixel
X Ads Pixel in each crawled group, and in the wider sample. Advertising and Attribution.
| Group | Crawled | Running X Ads Pixel | Share |
|---|---|---|---|
| Inc 5000 (2026) | 4,886 | 81 | 1.7% |
| Y Combinator companies | 5,386 | 204 | 3.8% |
| Fortune 500 | 472 | 29 | 6.1% |
| Unicorns | 1,000 | 65 | 6.5% |
| SaaS companies | 8,173 | 47 | 0.6% |
| Tranco top 10,000 | 1,572 | 72 | 4.6% |
| Wider sample | 8,291 | 28 | 0.3% |
Group rows come from rendered homepage crawls; the wider sample is a plain fetch, so it undercounts tools a tag manager injects after the page loads. <5 means fewer than 5 crawled domains in that group. Method · Advertising and Attribution across all groups · X, formerly Twitter, universal website tag and its conversion beacon host.
Detected by:
html twq('config html twq('init
Wider sample
X Ads Pixel was detected on 28 of 8,291 company websites drawn from Crunchbase company records, companies with 11 to 1,000 employees. The cuts below divide by each segment's own crawled base.
By industry
| Industry | Crawled | Running X Ads Pixel | Share |
|---|---|---|---|
| Artificial Intelligence (AI) | 1,631 | 8 | 0.5% |
| Financial Services | 548 | 4 | 0.7% |
| Biotechnology | 521 | 0 | 0.0% |
| Information Technology | 503 | 1 | 0.2% |
| Health Care | 420 | 1 | 0.2% |
| Apps | 395 | 1 | 0.3% |
| Data and Analytics | 373 | 1 | 0.3% |
| Commerce and Shopping | 347 | 0 | 0.0% |
| Administrative Services | 344 | 0 | 0.0% |
| Energy | 294 | 2 | 0.7% |
By employee size band
| Size band | Crawled | Running X Ads Pixel | Share |
|---|---|---|---|
| 11-50 | 6,249 | 22 | 0.4% |
| 51-200 | 2,042 | 6 | 0.3% |
By country
| Country | Crawled | Running X Ads Pixel | Share |
|---|---|---|---|
| United States | 5,475 | 16 | 0.3% |
| United Kingdom | 803 | 5 | 0.6% |
| Canada | 480 | 4 | 0.8% |
| Germany | 430 | 1 | 0.2% |
| France | 422 | 1 | 0.2% |
| Australia | 212 | 0 | 0.0% |
| Netherlands | 146 | 0 | 0.0% |
| Sweden | 84 | 0 | 0.0% |
| Denmark | 75 | 1 | 1.3% |
| Finland | 68 | 0 | 0.0% |
Cite this
Installmap, X Ads Pixel adoption, crawl of 2026-09-03, https://installmap.com/tools/twitter-pixel.
Related tools in this category
- LinkedIn Insight Tag 4.2%
- Meta Pixel 4.0%
- Google Ads Conversion 3.3%
- Reddit Pixel 0.4%
- Microsoft Advertising UET 0.3%
- TikTok Pixel 0.3%
- AdRoll 0.2%
- Pinterest Tag 0.1%