Meta Pixel
Meta Pixel in each crawled group, and in the wider sample. Advertising and Attribution.
| Group | Crawled | Running Meta Pixel | Share |
|---|---|---|---|
| Inc 5000 (2026) | 4,886 | 1,473 | 30.1% |
| Y Combinator companies | 5,386 | 916 | 17.0% |
| Fortune 500 | 472 | 105 | 22.2% |
| Unicorns | 1,000 | 243 | 24.3% |
| SaaS companies | 8,173 | 398 | 4.9% |
| Tranco top 10,000 | 1,572 | 199 | 12.7% |
| Wider sample | 8,291 | 330 | 4.0% |
Group rows come from rendered homepage crawls; the wider sample is a plain fetch, so it undercounts tools a tag manager injects after the page loads. <5 means fewer than 5 crawled domains in that group. Method · Advertising and Attribution across all groups · Meta, formerly Facebook, conversion pixel loaded from the fbevents script.
Detected by:
html fbq('init html fbq(init
Wider sample
Meta Pixel was detected on 330 of 8,291 company websites drawn from Crunchbase company records, companies with 11 to 1,000 employees. The cuts below divide by each segment's own crawled base.
By industry
| Industry | Crawled | Running Meta Pixel | Share |
|---|---|---|---|
| Artificial Intelligence (AI) | 1,631 | 53 | 3.2% |
| Financial Services | 548 | 32 | 5.8% |
| Biotechnology | 521 | 5 | 1.0% |
| Information Technology | 503 | 17 | 3.4% |
| Health Care | 420 | 20 | 4.8% |
| Apps | 395 | 25 | 6.3% |
| Data and Analytics | 373 | 9 | 2.4% |
| Commerce and Shopping | 347 | 16 | 4.6% |
| Administrative Services | 344 | 15 | 4.4% |
| Energy | 294 | 5 | 1.7% |
By employee size band
| Size band | Crawled | Running Meta Pixel | Share |
|---|---|---|---|
| 11-50 | 6,249 | 259 | 4.1% |
| 51-200 | 2,042 | 71 | 3.5% |
By country
| Country | Crawled | Running Meta Pixel | Share |
|---|---|---|---|
| United States | 5,475 | 234 | 4.3% |
| United Kingdom | 803 | 23 | 2.9% |
| Canada | 480 | 18 | 3.8% |
| Germany | 430 | 13 | 3.0% |
| France | 422 | 15 | 3.6% |
| Australia | 212 | 15 | 7.1% |
| Netherlands | 146 | 7 | 4.8% |
| Sweden | 84 | 3 | 3.6% |
| Denmark | 75 | 0 | 0.0% |
| Finland | 68 | 0 | 0.0% |
Cite this
Installmap, Meta Pixel adoption, crawl of 2026-09-03, https://installmap.com/tools/meta-pixel.
Related tools in this category
- LinkedIn Insight Tag 4.2%
- Google Ads Conversion 3.3%
- Reddit Pixel 0.4%
- X Ads Pixel 0.3%
- Microsoft Advertising UET 0.3%
- TikTok Pixel 0.3%
- AdRoll 0.2%
- Pinterest Tag 0.1%