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Meta Pixel among unicorns

Meta Pixel was detected on 243 of 1,000 crawled Unicorns company websites, a share of 24.3%.

1,000 of 1,111 Unicorns domains returned a usable record and form the denominator. 1,000 were counted from a rendered homepage crawl on 4 September 2026, 0 from a plain fetch only, and 111 returned no usable record. Company list: list of companies valued at $1bn or more. Rank 2 of the 5 Advertising and Attribution tools published for this group.

Software used by unicorns · Advertising and Attribution across all four groups · Meta Pixel across every group and the wider sample

<a href="https://installmap.com/groups/unicorns/meta-pixel"><img src="https://installmap.com/badges/unicorns/meta-pixel.svg" alt="Meta Pixel runs on 24.3% of unicorns, 243 of 1,000 crawled companies"></a>

[![Meta Pixel runs on 24.3% of unicorns, 243 of 1,000 crawled companies](https://installmap.com/badges/unicorns/meta-pixel.svg)](https://installmap.com/groups/unicorns/meta-pixel)

Cite

Meta Pixel was detected on 243 of 1,000 crawled Unicorns company websites (24.3%). Installmap, 4 September 2026, https://installmap.com/groups/unicorns/meta-pixel.

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Other Advertising and Attribution tools in this group

• Google Ads Conversion 33.4%
• LinkedIn Insight Tag 21.8%
• Microsoft Advertising UET 16.1%
• Google Campaign Manager 13.2%
• Reddit Pixel 8.5%
• X Ads Pixel 6.5%
• TikTok Pixel 5.6%
• Adobe Marketo Measure 3.0%