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Advertising and Attribution among the Inc 5000, Y Combinator companies, the Fortune 500 and unicorns
Every Advertising and Attribution tool the four group crawls count, with each group's share. Bases: Inc 5000 4,885, Y Combinator 5,386, Fortune 500 472, Unicorns 1,000.
| Tool | Inc 5000 | Y Combinator | Fortune 500 | Unicorns |
|---|---|---|---|---|
| Google Ads Conversion | 31.0% | 19.4% | 18.6% | 33.4% |
| Meta Pixel | 30.2% | 16.9% | 22.2% | 24.3% |
| LinkedIn Insight Tag | 21.2% | 13.6% | 18.0% | 21.8% |
| Microsoft Advertising UET | 10.6% | 4.4% | 12.9% | 16.1% |
| Google Campaign Manager | 6.8% | 3.9% | 12.1% | 13.2% |
| Reddit Pixel | 4.6% | 5.0% | 6.6% | 8.5% |
n/a means the tool is outside the counts published for that group.
In each group
- Advertising and Attribution among the Inc 5000
- Advertising and Attribution among Y Combinator companies
- Advertising and Attribution among the Fortune 500
- Advertising and Attribution among unicorns
- Advertising and Attribution in the wider sample
Advertising and Attribution in the four groups, 4 September 2026, https://installmap.com/categories/advertising-attribution. Free to cite with a link.