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Microsoft Advertising UET among unicorns

Microsoft Advertising UET was detected on 161 of 1,000 crawled Unicorns company websites, a share of 16.1%.

1,000 of 1,111 Unicorns domains returned a usable record and form the denominator. 1,000 were counted from a rendered homepage crawl on 4 September 2026, 0 from a plain fetch only, and 111 returned no usable record. Company list: list of companies valued at $1bn or more. Rank 4 of the 5 Advertising and Attribution tools published for this group.

Software used by unicorns · Advertising and Attribution across all four groups · Microsoft Advertising UET across every group and the wider sample

<a href="https://installmap.com/groups/unicorns/bing-uet"><img src="https://installmap.com/badges/unicorns/bing-uet.svg" alt="Microsoft Advertising UET runs on 16.1% of unicorns, 161 of 1,000 crawled companies"></a>

[![Microsoft Advertising UET runs on 16.1% of unicorns, 161 of 1,000 crawled companies](https://installmap.com/badges/unicorns/bing-uet.svg)](https://installmap.com/groups/unicorns/bing-uet)

Cite

Microsoft Advertising UET was detected on 161 of 1,000 crawled Unicorns company websites (16.1%). Installmap, 4 September 2026, https://installmap.com/groups/unicorns/bing-uet.

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Other Advertising and Attribution tools in this group

• Google Ads Conversion 33.4%
• Meta Pixel 24.3%
• LinkedIn Insight Tag 21.8%
• Google Campaign Manager 13.2%
• Reddit Pixel 8.5%
• X Ads Pixel 6.5%
• TikTok Pixel 5.6%
• Adobe Marketo Measure 3.0%