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Google Campaign Manager among unicorns

Google Campaign Manager was detected on 132 of 1,000 crawled Unicorns company websites, a share of 13.2%.

1,000 of 1,111 Unicorns domains returned a usable record and form the denominator. 1,000 were counted from a rendered homepage crawl on 4 September 2026, 0 from a plain fetch only, and 111 returned no usable record. Company list: list of companies valued at $1bn or more. Rank 5 of the 5 Advertising and Attribution tools published for this group.

Software used by unicorns · Advertising and Attribution across all four groups · Google Campaign Manager across every group and the wider sample

<a href="https://installmap.com/groups/unicorns/doubleclick"><img src="https://installmap.com/badges/unicorns/doubleclick.svg" alt="Google Campaign Manager runs on 13.2% of unicorns, 132 of 1,000 crawled companies"></a>

[![Google Campaign Manager runs on 13.2% of unicorns, 132 of 1,000 crawled companies](https://installmap.com/badges/unicorns/doubleclick.svg)](https://installmap.com/groups/unicorns/doubleclick)

Cite

Google Campaign Manager was detected on 132 of 1,000 crawled Unicorns company websites (13.2%). Installmap, 4 September 2026, https://installmap.com/groups/unicorns/doubleclick.

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Other Advertising and Attribution tools in this group

• Google Ads Conversion 33.4%
• Meta Pixel 24.3%
• LinkedIn Insight Tag 21.8%
• Microsoft Advertising UET 16.1%
• Reddit Pixel 8.5%
• X Ads Pixel 6.5%
• TikTok Pixel 5.6%
• Adobe Marketo Measure 3.0%