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Software used by SaaS companies

8,173 of 55,839 companies crawled on 4 September 2026.

8,173 of the 9,008 SaaS domains fetched so far returned a usable record and form the denominator. 56 were counted from a rendered homepage crawl on 4 September 2026, 8,117 from a plain fetch only, and 835 returned no usable record. The list holds 55,839 domains; the rest have not been crawled yet. Company list: list of SaaS company domains.

Summary

• HubSpot runs on 7.0% of the 8,173 SaaS domains crawled (572 domains), ahead of Marketo at 1.9%.
• Google Ads Conversion runs on 5.1% of the 8,173 SaaS domains crawled (414 domains), ahead of Meta Pixel at 4.9%.
• OneTrust runs on 3.5% of the 8,173 SaaS domains crawled (290 domains), ahead of CookieYes at 1.4%.
• Intercom runs on 2.5% of the 8,173 SaaS domains crawled (205 domains), ahead of Tawk.to at 0.8%.
• RB2B runs on 0.5% of the 8,173 SaaS domains crawled (40 domains), ahead of 6sense at 0.2%.
• Hotjar runs on 2.4% of the 8,173 SaaS domains crawled (198 domains), ahead of Microsoft Clarity at 2.3%.
• Webflow runs on 8.5% of the 8,173 SaaS domains crawled (692 domains), ahead of Drupal at 1.4%.
• HubSpot Forms runs on 3.1% of the 8,173 SaaS domains crawled (255 domains), ahead of Marketo Forms at 1.5%.
• OneTrust runs on 3.5% of SaaS companies and 44.9% of the Fortune 500.
• Google Ads Conversion runs on 5.1% of SaaS companies and 33.4% of unicorns.

By category

By state

Share of each segment's own crawled domains. Segments under 100 crawled domains are left out.

Tools counted in this group

• Google Tag Manager 27.5%
• WordPress 13.5%
• Google Analytics 4 9.8%
• Webflow 8.5%
• HubSpot 7.0%
• YouTube Embed 6.4%
• Google Universal Analytics 6.2%
• Google Ads Conversion 5.1%
• Meta Pixel 4.9%
• G2 4.3%
• OneTrust 3.5%
• LinkedIn Insight Tag 3.3%
• HubSpot Forms 3.1%
• VWO 2.5%
• Intercom 2.5%
• Hotjar 2.4%
• Microsoft Clarity 2.3%
• Vimeo 2.0%
• Wistia 2.0%
• Marketo 1.9%
• New Relic Browser 1.6%
• Marketo Forms 1.5%
• Microsoft Advertising UET 1.4%
• Drupal 1.4%
• CookieYes 1.4%
• Cookiebot 1.3%
• Gravity Forms 1.2%
• Webflow Optimize (Intellimize) 1.2%
• Cloudflare Web Analytics 1.1%
• Segment 1.1%
• Video.js 1.0%
• Adobe Experience Platform Tags 0.9%
• Calendly 0.8%
• Osano 0.8%
• Tawk.to 0.8%
• WooCommerce 0.8%
• Matomo 0.7%
• Contentful 0.7%
• PostHog 0.7%
• Optimizely 0.7%
• Ahrefs Web Analytics 0.7%
• Adobe Experience Manager 0.7%
• Trustpilot 0.7%
• Mailchimp 0.6%
• Reddit Pixel 0.6%
• Zoho SalesIQ 0.6%
• Google Optimize 0.6%
• X Ads Pixel 0.6%
• Sentry 0.6%
• Squarespace 0.5%
• AddToAny 0.5%
• Wix 0.5%
• Salesforce Pardot 0.5%
• RB2B 0.5%
• Vidyard 0.5%
• Complianz 0.5%
• Crisp 0.5%
• Stripe 0.5%
• Atlassian Statuspage 0.5%
• Embedly 0.4%
• Termly 0.4%
• OptinMonster 0.4%
• Weglot 0.4%
• Plausible 0.4%
• Zendesk Web Widget 0.4%
• AdRoll 0.4%
• TrustArc 0.4%
• HubSpot Chat 0.4%
• Akamai mPulse 0.4%
• Sanity 0.4%
• Drift 0.4%
• Datadog RUM 0.3%
• Iubenda 0.3%
• Crazy Egg 0.3%
• accessiBe 0.3%
• Optibase 0.3%
• ActiveCampaign 0.3%
• Amplitude 0.3%
• LiveChat 0.3%
• Help Scout Beacon 0.3%
• FullStory 0.3%
• Adobe Marketo Measure 0.3%
• Quora Pixel 0.3%
• Fathom Analytics 0.3%
• Consent Pro 0.3%
• Heap 0.2%
• Workable 0.2%
• Navattic 0.2%
• Workday Recruiting 0.2%
• Usercentrics 0.2%
• Convert Experiences 0.2%
• HubSpot CMS 0.2%
• Cookie-Script 0.2%
• 6sense 0.2%
• Google Campaign Manager 0.2%
• TikTok Pixel 0.2%
• CookiePro 0.2%
• Tapfiliate 0.2%
• Prismic 0.2%
• Leadsy 0.2%
• Storylane 0.2%
• ShareThis 0.2%
• Azure Application Insights 0.2%
• ClickCease 0.2%
• HubSpot Meetings 0.2%
• Clicky 0.2%
• Tealium iQ 0.2%
• Yandex Metrica 0.2%
• Coveo 0.2%
• Mutiny 0.2%
• Olark 0.2%
• Greenhouse 0.2%
• Squarespace Commerce 0.2%
• FirstPromoter 0.2%
• Craft CMS 0.2%
• Elfsight 0.2%
• Rewardful 0.1%
• Mixpanel 0.1%
• Chili Piper 0.1%
• Typeform 0.1%
• Sitecore 0.1%
• Storyblok 0.1%
• Contentsquare 0.1%
• StatCounter 0.1%
• Awin 0.1%
• Google Forms 0.1%
• Joomla 0.1%
• Warmly 0.1%
• Oracle Eloqua 0.1%
• Zoho PageSense 0.1%
• Transcend 0.1%
• UserWay 0.1%
• Algolia 0.1%
• Duda 0.1%
• Paddle 0.1%
• AB Tasty 0.1%
• OneSignal 0.1%
• GTranslate 0.1%
• CallRail 0.1%
• Visual Visitor 0.1%
• Kameleoon 0.1%
• Brightcove 0.1%
• Zoho CRM Forms 0.1%
• Tolt 0.1%
• Lead Forensics 0.1%
• Contentstack 0.1%
• Pingdom RUM 0.1%
• BambooHR 0.1%
• DataGrail 0.1%
• Brevo 0.1%
• Adobe Target 0.1%
• Mux 0.1%
• Framer 0.1%
• Tidio 0.1%
• Transifex Live 0.1%
• Senja 0.1%
• Rollbar 0.1%
• Salesforce Web-to-Lead 0.1%
• Bugsnag 0.1%
• Hello Bar 0.1%
• Didomi 0.1%
• TYPO3 0.1%
• Tally 0.1%
• Klaviyo 0.1%
• CookieFirst 0.1%
• Ashby 0.1%
• Lever 0.1%
• Mida 0.1%
• Cal.com 0.1%
• Jotform 0.1%
• Quantcast Measure 0.1%
• HighLevel 0.1%
• consentmanager 0.1%
• Shopify 0.1%