Home / Groups / SaaS companies

Software used by SaaS companies

8,173 of 55,839 companies crawled on 4 September 2026.

8,173 Crawled
55,839 Companies on list
74 Tools counted

8,173 of the 9,008 SaaS domains fetched so far returned a usable record and form the denominator. 56 were counted from a rendered homepage crawl on 4 September 2026, 8,117 from a plain fetch only, and 835 returned no usable record. The list holds 55,839 domains; the rest have not been crawled yet. Company list: list of SaaS company domains.

Summary

  • HubSpot runs on 7.0% of the 8,173 SaaS domains crawled (573 domains), ahead of Marketo at 1.9%.
  • Google Ads Conversion runs on 5.1% of the 8,173 SaaS domains crawled (414 domains), ahead of Meta Pixel at 4.9%.
  • OneTrust runs on 3.5% of the 8,173 SaaS domains crawled (290 domains), ahead of CookieYes at 1.4%.
  • Intercom runs on 2.5% of the 8,173 SaaS domains crawled (205 domains), ahead of Tawk.to at 0.8%.
  • RB2B runs on 0.5% of the 8,173 SaaS domains crawled (40 domains), ahead of 6sense at 0.2%.
  • Hotjar runs on 2.4% of the 8,173 SaaS domains crawled (198 domains), ahead of Microsoft Clarity at 2.3%.
  • Webflow runs on 8.5% of the 8,173 SaaS domains crawled (692 domains), ahead of Drupal at 1.4%.
  • HubSpot Forms runs on 3.1% of the 8,173 SaaS domains crawled (255 domains), ahead of Marketo Forms at 1.5%.
  • OneTrust runs on 3.5% of SaaS companies and 44.9% of the Fortune 500.
  • Google Ads Conversion runs on 5.1% of SaaS companies and 33.4% of unicorns.
Top tools by share of 8,173 crawled SaaS company websitesGoogle Tag Manager27.5%WordPress13.5%Google Analytics 49.8%Webflow8.5%HubSpot7.0%YouTube Embed6.4%Google Universal Analytics6.2%Google Ads Conversion5.1%Meta Pixel4.9%G24.3%
Top tools by share of 8,173 crawled SaaS company websites

Source: Installmap crawl, 4 September 2026

By category

CRM and Marketing Automation

ToolDomainsShare
HubSpot 573 7.0%
Marketo 154 1.9%
Mailchimp 51 0.6%
Salesforce Pardot 41 0.5%
ActiveCampaign 24 0.3%

CRM and Marketing Automation across all groups.

Analytics

ToolDomainsShare
Google Tag Manager 2,248 27.5%
Google Analytics 4 804 9.8%
Google Universal Analytics 503 6.2%
Hotjar 198 2.4%
Microsoft Clarity 191 2.3%

Analytics across all groups.

Live Chat and Support

ToolDomainsShare
Intercom 205 2.5%
Tawk.to 63 0.8%
Zoho SalesIQ 48 0.6%
HubSpot Chat 46 0.6%
Crisp 38 0.5%

Live Chat and Support across all groups.

Ecommerce

ToolDomainsShare
WooCommerce 63 0.8%
Squarespace Commerce 14 0.2%
Shopify 5 0.1%
Adobe Commerce 1 0.0%

Ecommerce across all groups.

Payments

ToolDomainsShare
Stripe 38 0.5%
Paddle 9 0.1%
Chargebee 3 0.0%
Affirm 1 0.0%
Klarna 1 0.0%

Payments across all groups.

Advertising and Attribution

ToolDomainsShare
Google Ads Conversion 414 5.1%
Meta Pixel 398 4.9%
LinkedIn Insight Tag 271 3.3%
Microsoft Advertising UET 118 1.4%
Reddit Pixel 48 0.6%

Advertising and Attribution across all groups.

Scheduling and Forms

ToolDomainsShare
HubSpot Forms 255 3.1%
Marketo Forms 119 1.5%
Gravity Forms 101 1.2%
Calendly 69 0.8%
HubSpot Meetings 16 0.2%

Scheduling and Forms across all groups.

Visitor Identification and ABM

ToolDomainsShare
RB2B 40 0.5%
6sense 18 0.2%
Warmly 10 0.1%
Lead Forensics 7 0.1%
ZoomInfo WebSights 3 0.0%

Visitor Identification and ABM across all groups.

A/B Testing and Personalization

ToolDomainsShare
VWO 208 2.5%
Optimizely 57 0.7%
Google Optimize 48 0.6%
Convert Experiences 19 0.2%
AB Tasty 9 0.1%

A/B Testing and Personalization across all groups.

ToolDomainsShare
OneTrust 290 3.5%
CookieYes 112 1.4%
Cookiebot 105 1.3%
Osano 64 0.8%
Complianz 39 0.5%

Consent and Privacy across all groups.

Video

ToolDomainsShare
YouTube Embed 525 6.4%
Vimeo 166 2.0%
Wistia 161 2.0%
Video.js 78 1.0%
Vidyard 39 0.5%

Video across all groups.

Search and Reviews

ToolDomainsShare
G2 348 4.3%
Trustpilot 54 0.7%
Coveo 15 0.2%
Algolia 9 0.1%
REVIEWS.io 2 0.0%

Search and Reviews across all groups.

Recruiting and Careers

ToolDomainsShare
Workable 20 0.2%
Workday Recruiting 20 0.2%
Greenhouse 14 0.2%
BambooHR 7 0.1%
Lever 5 0.1%

Recruiting and Careers across all groups.

CMS

ToolDomainsShare
WordPress 1,105 13.5%
Webflow 692 8.5%
Drupal 115 1.4%
Contentful 60 0.7%
Adobe Experience Manager 56 0.7%

CMS across all groups.

Infrastructure categories

Hosting and CDN

ToolDomainsShare
Cloudflare 3,982 48.7%
Nginx 1,305 16.0%
Amazon CloudFront 1,047 12.8%
WP Engine 766 9.4%
jsDelivr 744 9.1%

Hosting and CDN across all groups.

JavaScript Framework

ToolDomainsShare
jQuery 2,261 27.7%
React 755 9.2%
Next.js 685 8.4%
Vue.js 79 1.0%
Astro 76 0.9%

JavaScript Framework across all groups.

UI Framework

ToolDomainsShare
Google Fonts 1,686 20.6%
Bootstrap 654 8.0%
Font Awesome 626 7.7%
Swiper 301 3.7%
Adobe Fonts 223 2.7%

UI Framework across all groups.

Developer Tools

ToolDomainsShare
Google reCAPTCHA 465 5.7%
New Relic Browser 129 1.6%
Sentry 45 0.6%
Cloudflare Turnstile 40 0.5%
Atlassian Statuspage 37 0.5%

Developer Tools across all groups.

By state

Share of each segment's own crawled domains. Segments under 100 crawled domains are left out.

Tool All California (521)New York (129)
Google Tag Manager 27.5% 30.7%27.1%
WordPress 13.5% 9.6%14.0%
Google Analytics 4 9.8% 8.4%5.4%
Webflow 8.5% 13.4%10.1%
HubSpot 7.0% 8.1%7.8%
YouTube Embed 6.4% 6.7%0.8%
Google Universal Analytics 6.2% 2.7%4.7%
Google Ads Conversion 5.1% 5.0%2.3%
Meta Pixel 4.9% 4.4%4.7%
G2 4.3% 6.5%5.4%
OneTrust 3.5% 7.1%7.8%
LinkedIn Insight Tag 3.3% 3.6%3.1%
HubSpot Forms 3.1% 4.0%5.4%
VWO 2.5% 3.8%3.1%
Intercom 2.5% 1.7%1.6%

Exports

The company-level list behind this group is not on sale yet. Exports.

Cite this

Installmap, software used by SaaS companies, crawl of 4 September 2026, https://installmap.com/groups/saas.

Canonical URL
https://installmap.com/groups/saas
Denominator
8,173 of 55,839 SaaS domains returned a usable record

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Tools counted in this group