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CRM and Marketing Automation among the Inc 5000, Y Combinator companies, the Fortune 500 and unicorns

Every CRM and Marketing Automation tool the four group crawls count, with each group's share. Bases: Inc 5000 4,885, Y Combinator 5,386, Fortune 500 472, Unicorns 1,000.

Tool Inc 5000Y CombinatorFortune 500Unicorns
HubSpot 25.6% 11.2% 2.5% 17.2%
Marketo n/a 1.2% 5.9% 12.1%
Klaviyo 6.7% 0.8% n/a 1.9%
Oracle Eloqua n/a n/a 2.3% n/a
Salesforce Pardot 1.9% n/a 1.9% 1.8%
Mailchimp 1.7% 0.9% n/a 0.6%
ActiveCampaign 1.6% n/a n/a n/a
Braze n/a n/a 0.4% n/a
Customer.io n/a 0.3% n/a n/a

n/a means the tool is outside the counts published for that group.

In each group

CRM and Marketing Automation in the four groups, 4 September 2026, https://installmap.com/categories/crm-marketing-automation. Free to cite with a link.