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CRM and Marketing Automation among the Inc 5000, Y Combinator companies, the Fortune 500 and unicorns

Every CRM and Marketing Automation tool the group crawls count, with each group's share. Bases: Inc 5000 4,886, Y Combinator 5,386, Fortune 500 472, Unicorns 1,000, SaaS 8,173, Tranco 1,572.

Tool Inc 5000Y CombinatorFortune 500UnicornsSaaSTranco
HubSpot 25.6% 11.2% 2.5% 17.0% 7.0% 4.0%
Marketo 1.1% 1.2% 5.9% 12.1% 1.9% 3.4%
Salesforce Pardot 1.9% 0.2% 1.9% 1.8% 0.5% 0.3%
Mailchimp 1.7% 0.9% n/a 0.6% 0.6% 0.4%
Klaviyo 6.7% 0.8% n/a 1.9% 0.1% n/a
Oracle Eloqua n/a n/a 2.3% n/a 0.1% 0.7%
ActiveCampaign 1.6% 0.3% n/a n/a 0.3% n/a
HighLevel 1.7% n/a n/a n/a 0.1% n/a
Oktopost 0.3% n/a n/a 1.0% n/a n/a
Attentive 1.4% n/a <5 n/a n/a n/a
Braze n/a n/a n/a n/a n/a 0.4%
Customer.io n/a 0.3% n/a n/a n/a n/a

n/a means the tool is outside the counts published for that group. <5 means fewer than 5 crawled domains in that group.

In each group

CRM and Marketing Automation in the groups, 4 September 2026, https://installmap.com/categories/crm-marketing-automation. Free to cite with a link.