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Salesforce Pardot

Salesforce Pardot in each crawled group, and in the wider sample. CRM and Marketing Automation.

GroupCrawledRunning Salesforce PardotShare
Inc 5000 (2026) 4,886 93 1.9%
Y Combinator companies 5,386 13 0.2%
Fortune 500 472 9 1.9%
Unicorns 1,000 18 1.8%
SaaS companies 8,173 41 0.5%
Tranco top 10,000 1,572 5 0.3%
Wider sample 8,291 45 0.5%

Group rows come from rendered homepage crawls; the wider sample is a plain fetch, so it undercounts tools a tag manager injects after the page loads. <5 means fewer than 5 crawled domains in that group. Method · CRM and Marketing Automation across all groups · Pardot visitor tracking, which sets an account id and loads pd.js.

Detected by: html piAId = '1118163 html piAId = '877691

Wider sample

Salesforce Pardot was detected on 45 of 8,291 company websites drawn from Crunchbase company records, companies with 11 to 1,000 employees. The cuts below divide by each segment's own crawled base.

By industry

IndustryCrawledRunning Salesforce PardotShare
Artificial Intelligence (AI) 1,631 7 0.4%
Financial Services 548 6 1.1%
Biotechnology 521 1 0.2%
Information Technology 503 7 1.4%
Health Care 420 4 1.0%
Apps 395 4 1.0%
Data and Analytics 373 1 0.3%
Commerce and Shopping 347 2 0.6%
Administrative Services 344 1 0.3%
Energy 294 2 0.7%

By employee size band

Size bandCrawledRunning Salesforce PardotShare
11-50 6,249 20 0.3%
51-200 2,042 25 1.2%

By country

CountryCrawledRunning Salesforce PardotShare
United States 5,475 35 0.6%
United Kingdom 803 2 0.2%
Canada 480 0 0.0%
Germany 430 2 0.5%
France 422 1 0.2%
Australia 212 2 0.9%
Netherlands 146 1 0.7%
Sweden 84 1 1.2%
Denmark 75 1 1.3%
Finland 68 0 0.0%

Cite this

Installmap, Salesforce Pardot adoption, crawl of 2026-09-03, https://installmap.com/tools/pardot.

Canonical URL
https://installmap.com/tools/pardot
Denominator
45 of 8,291 crawled company websites in the wider sample, a share of 0.5%

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