Software used by the Fortune 500
472 of 500 companies crawled on 4 September 2026.
472 of 500 Fortune 500 domains returned a usable record and form the denominator. 472 were counted from a rendered homepage crawl on 4 September 2026, 0 from a plain fetch only, and 28 returned no usable record. Company list: Fortune 500 list, 2026 edition.
Summary
- Google Tag Manager runs on 53.4% of the 472 Fortune 500 domains crawled, 252 domains, the most of any business tool in the group.
- OneTrust follows at 44.9% (212 domains) and Google Analytics 4 at 43.9% (207).
- The most common infrastructure entry is jQuery at 33.1% (156 domains).
- Adobe Experience Manager leads CMS at 27.5% (130 domains), against 14.4% for WordPress.
- Meta Pixel leads Advertising and Attribution at 22.2% (105 domains), against 18.6% for Google Ads Conversion.
- YouTube Embed leads Video at 12.5% (59 domains), against 6.4% for Vimeo.
- Marketo leads CRM and Marketing Automation at 5.9% (28 domains), against 2.5% for HubSpot.
By category
CRM and Marketing Automation
| Tool | Domains | Share |
|---|---|---|
| Marketo | 28 | 5.9% |
| HubSpot | 12 | 2.5% |
| Oracle Eloqua | 11 | 2.3% |
| Salesforce Pardot | 9 | 1.9% |
| Braze | 2 | 0.4% |
CRM and Marketing Automation across all four groups.
Analytics
| Tool | Domains | Share |
|---|---|---|
| Google Tag Manager | 252 | 53.4% |
| Google Analytics 4 | 207 | 43.9% |
| Adobe Experience Platform Tags | 119 | 25.2% |
| Google Universal Analytics | 65 | 13.8% |
| Microsoft Clarity | 44 | 9.3% |
Analytics across all four groups.
Live Chat and Support
| Tool | Domains | Share |
|---|---|---|
| HubSpot Chat | 6 | 1.3% |
| Drift | 3 | 0.6% |
| Gorgias | 1 | 0.2% |
| Intercom | 1 | 0.2% |
Live Chat and Support across all four groups.
Ecommerce
| Tool | Domains | Share |
|---|---|---|
| WooCommerce | 4 | 0.8% |
| Shopify | 1 | 0.2% |
Ecommerce across all four groups.
Payments
| Tool | Domains | Share |
|---|---|---|
| Stripe | 2 | 0.4% |
| Klarna | 2 | 0.4% |
Payments across all four groups.
Advertising and Attribution
| Tool | Domains | Share |
|---|---|---|
| Meta Pixel | 105 | 22.2% |
| Google Ads Conversion | 88 | 18.6% |
| LinkedIn Insight Tag | 85 | 18.0% |
| Microsoft Advertising UET | 61 | 12.9% |
| Google Campaign Manager | 57 | 12.1% |
Advertising and Attribution across all four groups.
Scheduling and Forms
| Tool | Domains | Share |
|---|---|---|
| Marketo Forms | 11 | 2.3% |
| Gravity Forms | 10 | 2.1% |
| HubSpot Forms | 4 | 0.8% |
Scheduling and Forms across all four groups.
Visitor Identification and ABM
| Tool | Domains | Share |
|---|---|---|
| Demandbase | 11 | 2.3% |
| ZoomInfo WebSights | 10 | 2.1% |
| 6sense | 5 | 1.1% |
| Dealfront Leadfeeder | 5 | 1.1% |
| Lead Forensics | 1 | 0.2% |
Visitor Identification and ABM across all four groups.
A/B Testing and Personalization
| Tool | Domains | Share |
|---|---|---|
| Optimizely | 14 | 3.0% |
| Adobe Target | 11 | 2.3% |
| VWO | 8 | 1.7% |
| Monetate | 5 | 1.1% |
| Google Optimize | 3 | 0.6% |
A/B Testing and Personalization across all four groups.
Consent and Privacy
| Tool | Domains | Share |
|---|---|---|
| OneTrust | 212 | 44.9% |
| TrustArc | 29 | 6.1% |
| Osano | 10 | 2.1% |
| Cookiebot | 9 | 1.9% |
| Usercentrics | 7 | 1.5% |
Consent and Privacy across all four groups.
Video
| Tool | Domains | Share |
|---|---|---|
| YouTube Embed | 59 | 12.5% |
| Vimeo | 30 | 6.4% |
| Video.js | 29 | 6.1% |
| Brightcove | 18 | 3.8% |
| Vidyard | 13 | 2.8% |
Search and Reviews
| Tool | Domains | Share |
|---|---|---|
| Coveo | 15 | 3.2% |
| Elastic Site Search | 3 | 0.6% |
| Bazaarvoice | 2 | 0.4% |
| Algolia | 2 | 0.4% |
| G2 | 1 | 0.2% |
Search and Reviews across all four groups.
Recruiting and Careers
| Tool | Domains | Share |
|---|---|---|
| Workday Recruiting | 28 | 5.9% |
Recruiting and Careers across all four groups.
CMS
| Tool | Domains | Share |
|---|---|---|
| Adobe Experience Manager | 130 | 27.5% |
| WordPress | 68 | 14.4% |
| Drupal | 49 | 10.4% |
| Sitecore | 37 | 7.8% |
| Contentful | 6 | 1.3% |
Infrastructure categories
Hosting and CDN
| Tool | Domains | Share |
|---|---|---|
| Cloudflare | 143 | 30.3% |
| Akamai | 125 | 26.5% |
| Fastly | 80 | 16.9% |
| jsDelivr | 59 | 12.5% |
| Apache HTTP Server | 52 | 11.0% |
Hosting and CDN across all four groups.
JavaScript Framework
| Tool | Domains | Share |
|---|---|---|
| jQuery | 156 | 33.1% |
| React | 73 | 15.5% |
| Next.js | 61 | 12.9% |
| Angular | 10 | 2.1% |
| Vue.js | 9 | 1.9% |
JavaScript Framework across all four groups.
UI Framework
| Tool | Domains | Share |
|---|---|---|
| Google Fonts | 108 | 22.9% |
| Bootstrap | 72 | 15.3% |
| Adobe Fonts | 46 | 9.7% |
| Font Awesome | 41 | 8.7% |
| Swiper | 20 | 4.2% |
UI Framework across all four groups.
Developer Tools
| Tool | Domains | Share |
|---|---|---|
| Google reCAPTCHA | 61 | 12.9% |
| New Relic Browser | 19 | 4.0% |
| Datadog RUM | 10 | 2.1% |
| Cloudflare Turnstile | 9 | 1.9% |
| Sentry | 9 | 1.9% |
Cite
Installmap, software used by the Fortune 500, 4 September 2026, https://installmap.com/groups/fortune500.
Tools counted in this group
- Google Tag Manager 53.4%
- OneTrust 44.9%
- Google Analytics 4 43.9%
- Adobe Experience Manager 27.5%
- Adobe Experience Platform Tags 25.2%
- Meta Pixel 22.2%
- Google Ads Conversion 18.6%
- LinkedIn Insight Tag 18.0%
- WordPress 14.4%
- Google Universal Analytics 13.8%
- Microsoft Advertising UET 12.9%
- YouTube Embed 12.5%
- Google Campaign Manager 12.1%
- Drupal 10.4%
- Microsoft Clarity 9.3%
- Tealium iQ 8.5%
- Sitecore 7.8%
- Reddit Pixel 6.6%
- Cloudflare Web Analytics 6.4%
- Vimeo 6.4%
- X Ads Pixel 6.1%
- TrustArc 6.1%
- Video.js 6.1%
- Marketo 5.9%
- Workday Recruiting 5.9%
- New Relic Browser 4.0%
- TikTok Pixel 3.8%
- Brightcove 3.8%
- Pinterest Tag 3.8%
- Coveo 3.2%
- Optimizely 3.0%
- StackAdapt 2.8%
- Hotjar 2.8%
- Vidyard 2.8%
- HubSpot 2.5%
- Demandbase 2.3%
- Oracle Eloqua 2.3%
- Marketo Forms 2.3%
- Adobe Target 2.3%
- Osano 2.1%
- Wistia 2.1%
- Snap Pixel 2.1%
- Gravity Forms 2.1%
- Datadog RUM 2.1%
- ZoomInfo WebSights 2.1%
- Segment 1.9%
- Salesforce Pardot 1.9%
- Cookiebot 1.9%
- Sentry 1.9%
- Impact 1.9%
- VWO 1.7%
- Usercentrics 1.5%
- Contentful 1.3%
- HubSpot Chat 1.3%
- Monetate 1.1%
- 6sense 1.1%
- Dealfront Leadfeeder 1.1%