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Software used by the Fortune 500

Name: Software used by the Fortune 500
Creator: Installmap
License: https://creativecommons.org/licenses/by/4.0/

472 of 500 companies crawled on 4 September 2026.

472 Crawled

500 Companies on list

78 Tools counted

472 of the 472 Fortune 500 domains fetched so far returned a usable record and form the denominator. 472 were counted from a rendered homepage crawl on 4 September 2026, 0 from a plain fetch only, and 0 returned no usable record. The list holds 500 domains; the rest have not been crawled yet. Company list: Fortune 500 list, 2026 edition.

Summary

Marketo runs on 5.9% of the 472 Fortune 500 domains crawled (28 domains), ahead of HubSpot at 2.5%.
Meta Pixel runs on 22.2% of the 472 Fortune 500 domains crawled (105 domains), ahead of Google Ads Conversion at 18.6%.
OneTrust runs on 44.9% of the 472 Fortune 500 domains crawled (212 domains), ahead of TrustArc at 6.1%.
Demandbase runs on 2.3% of the 472 Fortune 500 domains crawled (11 domains), ahead of ZoomInfo WebSights at 2.1%.
Adobe Experience Platform Tags runs on 25.2% of the 472 Fortune 500 domains crawled (119 domains), ahead of Akamai mPulse at 14.2%.
Adobe Experience Manager runs on 27.5% of the 472 Fortune 500 domains crawled (130 domains), ahead of Drupal at 10.4%.
Marketo Forms runs on 2.3% of the 472 Fortune 500 domains crawled (11 domains), ahead of Gravity Forms at 2.1%.
Workday Recruiting runs on 5.9% of the 472 Fortune 500 domains crawled (28 domains).
OneTrust runs on 44.9% of the Fortune 500 and 2.2% of Y Combinator companies.
Adobe Experience Manager runs on 27.5% of the Fortune 500 and 0.3% of Y Combinator companies.

Top tools by share of 472 crawled Fortune 500 company websites

Source: Installmap crawl, 4 September 2026

By category

CRM and Marketing Automation

Tool	Domains	Share
Marketo	28	5.9%
HubSpot	12	2.5%
Oracle Eloqua	11	2.3%
Salesforce Pardot	9	1.9%
Attentive	2	0.4%

CRM and Marketing Automation across all groups.

Analytics

Tool	Domains	Share
Google Tag Manager	252	53.4%
Google Analytics 4	207	43.9%
Adobe Experience Platform Tags	119	25.2%
Akamai mPulse	67	14.2%
Google Universal Analytics	65	13.8%

Analytics across all groups.

Live Chat and Support

Tool	Domains	Share
Drift	3	0.6%
HubSpot Chat	2	0.4%
Intercom	1	0.2%
Gorgias	1	0.2%

Live Chat and Support across all groups.

Ecommerce

Tool	Domains	Share
WooCommerce	4	0.8%
Shopify	1	0.2%

Ecommerce across all groups.

Payments

Tool	Domains	Share
Stripe	2	0.4%
Klarna	2	0.4%

Payments across all groups.

Advertising and Attribution

Tool	Domains	Share
Meta Pixel	105	22.2%
Google Ads Conversion	88	18.6%
LinkedIn Insight Tag	85	18.0%
Microsoft Advertising UET	61	12.9%
Google Campaign Manager	57	12.1%

Advertising and Attribution across all groups.

Scheduling and Forms

Tool	Domains	Share
Marketo Forms	11	2.3%
Gravity Forms	10	2.1%
HubSpot Forms	4	0.8%

Scheduling and Forms across all groups.

Visitor Identification and ABM

Tool	Domains	Share
Demandbase	11	2.3%
ZoomInfo WebSights	10	2.1%
Dealfront Leadfeeder	5	1.1%
6sense	5	1.1%
Clickagy	2	0.4%

Visitor Identification and ABM across all groups.

A/B Testing and Personalization

Tool	Domains	Share
Salesforce Personalization (Evergage)	14	3.0%
Optimizely	14	3.0%
Adobe Target	11	2.3%
VWO	8	1.7%
Monetate	5	1.1%

A/B Testing and Personalization across all groups.

Tool	Domains	Share
OneTrust	212	44.9%
TrustArc	29	6.1%
Securiti	13	2.8%
Osano	10	2.1%
Cookiebot	9	1.9%

Consent and Privacy across all groups.

Video

Tool	Domains	Share
YouTube Embed	59	12.5%
Vimeo	30	6.4%
Video.js	29	6.1%
Brightcove	18	3.8%
Vidyard	13	2.8%

Video across all groups.

Search and Reviews

Tool	Domains	Share
Coveo	15	3.2%
Elastic Site Search	3	0.6%
Algolia	2	0.4%
Bazaarvoice	2	0.4%
G2	1	0.2%

Search and Reviews across all groups.

Call Tracking

Tool	Domains	Share
Invoca	8	1.7%

Call Tracking across all groups.

Affiliate and Referral

Tool	Domains	Share
Awin	1	0.2%

Affiliate and Referral across all groups.

Accessibility

Tool	Domains	Share
accessiBe	16	3.4%
UserWay	15	3.2%
AudioEye	3	0.6%
EqualWeb	1	0.2%

Accessibility across all groups.

Popups and Widgets

Tool	Domains	Share
AddToAny	4	0.8%
ShareThis	2	0.4%
OptinMonster	1	0.2%
Elfsight	1	0.2%

Popups and Widgets across all groups.

Localization

Tool	Domains	Share
Weglot	1	0.2%

Localization across all groups.

Security and Fraud Prevention

Tool	Domains	Share
Forter	3	0.6%
TrustedSite	1	0.2%
Riskified	1	0.2%

Security and Fraud Prevention across all groups.

Investor Relations

Tool	Domains	Share
Q4	12	2.5%
QuoteMedia	5	1.1%

Investor Relations across all groups.

Recruiting and Careers

Tool	Domains	Share
Workday Recruiting	28	5.9%

Recruiting and Careers across all groups.

CMS

Tool	Domains	Share
Adobe Experience Manager	130	27.5%
WordPress	68	14.4%
Drupal	49	10.4%
Sitecore	37	7.8%
Contentful	6	1.3%

CMS across all groups.

Infrastructure categories

Hosting and CDN

Tool	Domains	Share
Cloudflare	143	30.3%
Akamai	125	26.5%
Fastly	80	16.9%
jsDelivr	59	12.5%
Apache HTTP Server	52	11.0%

Hosting and CDN across all groups.

JavaScript Framework

Tool	Domains	Share
jQuery	156	33.1%
React	73	15.5%
Next.js	61	12.9%
Angular	10	2.1%
Vue.js	9	1.9%

JavaScript Framework across all groups.

UI Framework

Tool	Domains	Share
Google Fonts	108	22.9%
Bootstrap	72	15.3%
Adobe Fonts	46	9.7%
Font Awesome	41	8.7%
Swiper	20	4.2%

UI Framework across all groups.

Developer Tools

Tool	Domains	Share
Google reCAPTCHA	61	12.9%
New Relic Browser	19	4.0%
Datadog RUM	10	2.1%
Cloudflare Turnstile	9	1.9%
Sentry	9	1.9%

Developer Tools across all groups.

Cite this

Installmap, software used by the Fortune 500, crawl of 4 September 2026, https://installmap.com/groups/fortune500.

Canonical URL: https://installmap.com/groups/fortune500
Denominator: 472 of 500 Fortune 500 domains returned a usable record

Copy citation

Tools counted in this group

Google Tag Manager 53.4%
OneTrust 44.9%
Google Analytics 4 43.9%
Adobe Experience Manager 27.5%
Adobe Experience Platform Tags 25.2%
Meta Pixel 22.2%
Google Ads Conversion 18.6%
LinkedIn Insight Tag 18.0%
WordPress 14.4%
Akamai mPulse 14.2%
Google Universal Analytics 13.8%
Microsoft Advertising UET 12.9%
YouTube Embed 12.5%
Google Campaign Manager 12.1%
Drupal 10.4%
Microsoft Clarity 9.3%
Tealium iQ 8.5%
Sitecore 7.8%
Qualtrics 7.2%
Reddit Pixel 6.6%
Vimeo 6.4%
Cloudflare Web Analytics 6.4%
TrustArc 6.1%
Video.js 6.1%
X Ads Pixel 6.1%
Marketo 5.9%
Workday Recruiting 5.9%
Dynatrace 4.2%
New Relic Browser 4.0%
TikTok Pixel 3.8%
Pinterest Tag 3.8%
Brightcove 3.8%
accessiBe 3.4%
Coveo 3.2%
UserWay 3.2%
Salesforce Personalization (Evergage) 3.0%
Quantum Metric 3.0%
Optimizely 3.0%
StackAdapt 2.8%
Vidyard 2.8%
Hotjar 2.8%
Securiti 2.8%
HubSpot 2.5%
Contentsquare 2.5%
Q4 2.5%
Oracle Eloqua 2.3%
Marketo Forms 2.3%
Demandbase 2.3%
Adobe Target 2.3%
Snap Pixel 2.1%
ZoomInfo WebSights 2.1%
Gravity Forms 2.1%
Datadog RUM 2.1%
Osano 2.1%
Wistia 2.1%
Salesforce Pardot 1.9%
Azure Application Insights 1.9%
Cookiebot 1.9%
Impact 1.9%
Segment 1.9%
Sentry 1.9%
VWO 1.7%
Invoca 1.7%
FullStory 1.7%
Adobe Analytics 1.5%
Usercentrics 1.5%
Siteimprove Analytics 1.3%
Crazy Egg 1.3%
Contentful 1.3%
Monetate 1.1%
CookieYes 1.1%
Dealfront Leadfeeder 1.1%
Contentstack 1.1%
Ketch 1.1%
6sense 1.1%
QuoteMedia 1.1%
JW Player 1.1%
Webflow 1.1%