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Analytics among the Inc 5000, Y Combinator companies, the Fortune 500 and unicorns
Every Analytics tool the group crawls count, with each group's share. Bases: Inc 5000 4,886, Y Combinator 5,386, Fortune 500 472, Unicorns 1,000, SaaS 8,173, Tranco 1,572.
| Tool | Inc 5000 | Y Combinator | Fortune 500 | Unicorns | SaaS | Tranco |
|---|---|---|---|---|---|---|
| Google Tag Manager | 56.7% | 29.4% | 53.4% | 66.4% | 27.5% | 41.9% |
| Google Analytics 4 | 65.9% | 41.0% | 43.9% | 56.0% | 9.8% | 40.8% |
| Adobe Experience Platform Tags | 0.4% | 0.4% | 25.2% | 1.2% | 0.9% | 6.0% |
| Microsoft Clarity | 18.8% | 7.8% | 9.3% | 12.8% | 2.3% | 8.0% |
| Google Universal Analytics | 15.8% | 7.9% | 13.8% | 14.1% | 6.2% | 10.8% |
| Akamai mPulse | 0.1% | 0.1% | 14.2% | 0.9% | 0.4% | 4.6% |
| Cloudflare Web Analytics | 7.3% | 9.5% | 6.4% | 11.4% | 1.1% | 9.3% |
| Hotjar | 7.5% | 3.8% | 2.8% | 7.6% | 2.4% | 3.4% |
| PostHog | 1.8% | 12.8% | n/a | 1.5% | 0.7% | 0.5% |
n/a means the tool is outside the counts published for that group. <5 means fewer than 5 crawled domains in that group.
In each group
- Analytics among the Inc 5000
- Analytics among Y Combinator companies
- Analytics among the Fortune 500
- Analytics among unicorns
- Analytics among SaaS companies
- Analytics among the Tranco top 10,000
- Analytics in the wider sample
Analytics in the groups, 4 September 2026, https://installmap.com/categories/analytics. Free to cite with a link.