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Google Tag Manager among Y Combinator companies

Google Tag Manager was detected on 1,581 of 5,386 crawled Y Combinator company websites, a share of 29.4%.

GroupCrawledRunning Google Tag ManagerShare
Inc 5000 (2026) 4,885 2,771 56.7%
Y Combinator companies 5,386 1,581 29.4%
Fortune 500 472 252 53.4%
Unicorns 1,000 664 66.4%

5,386 of 6,133 Y Combinator domains returned a usable record and form the denominator. 5,242 were counted from a rendered homepage crawl on 4 September 2026, 144 from a plain fetch only, and 747 returned no usable record. Company list: Y Combinator company directory. Rank 2 of the 5 Analytics tools published for this group.

Software used by Y Combinator companies · Analytics across all four groups · Google Tag Manager across every group and the wider sample

By batch year

Batch yearCrawledRunning Google Tag ManagerShare
<=2019 1,595 592 37.1%
2020-21 984 415 42.2%
2022-23 1,008 342 33.9%
2024-25 1,157 189 16.3%
2026+ 642 43 6.7%

By industry

IndustryCrawledRunning Google Tag ManagerShare
B2B 2,796 853 30.5%
Consumer 670 171 25.5%
Healthcare 620 161 26.0%
Fintech 573 232 40.5%
Industrials 420 57 13.6%
Real Estate and Construction 142 49 34.5%
Education 106 45 42.5%

By status

StatusCrawledRunning Google Tag ManagerShare
Active 4,127 1,279 31.0%
Inactive 650 63 9.7%
Acquired 592 231 39.0%
Google Tag Manager share of crawled company websites, by groupInc 5000 (2026)56.7%Y Combinator companies29.4%Fortune 50053.4%Unicorns66.4%
Google Tag Manager share of crawled company websites, by group

Badge

Google Tag Manager runs on 29.4% of Y Combinator companies, 1,581 of 5,386 crawled companiesInstallmapUsed by 29.4% of Y Combinator companies
<a href="https://installmap.com/groups/yc/google-tag-manager"><img src="https://installmap.com/badges/yc/google-tag-manager.svg" alt="Google Tag Manager runs on 29.4% of Y Combinator companies, 1,581 of 5,386 crawled companies"></a>
[![Google Tag Manager runs on 29.4% of Y Combinator companies, 1,581 of 5,386 crawled companies](https://installmap.com/badges/yc/google-tag-manager.svg)](https://installmap.com/groups/yc/google-tag-manager)

Badge URL: https://installmap.com/badges/yc/google-tag-manager.svg · all badges.

Cite

Google Tag Manager was detected on 1,581 of 5,386 crawled Y Combinator company websites (29.4%). Installmap, 4 September 2026, https://installmap.com/groups/yc/google-tag-manager.

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