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Google Tag Manager among the Inc 5000

Name: Google Tag Manager in the Inc 5000 (2026)
Creator: Installmap
License: https://creativecommons.org/licenses/by/4.0/

Google Tag Manager was detected on 2,771 of 4,885 crawled Inc 5000 company websites, a share of 56.7%.

Group	Crawled	Running Google Tag Manager	Share
Inc 5000 (2026)	4,885	2,771	56.7%
Y Combinator companies	5,386	1,581	29.4%
Fortune 500	472	252	53.4%
Unicorns	1,000	664	66.4%

4,885 of 4,969 Inc 5000 domains returned a usable record and form the denominator. 4,813 were counted from a rendered homepage crawl on 4 September 2026, 72 from a plain fetch only, and 84 returned no usable record. Company list: Inc 5000 2026 list. Rank 2 of the 5 Analytics tools published for this group.

Software used by the Inc 5000 · Analytics across all four groups · Google Tag Manager across every group and the wider sample

By size band

Size band	Crawled	Running Google Tag Manager	Share
1-10	436	178	40.8%
11-50	2,019	1,066	52.8%
51-100	1,471	864	58.7%
101-250	528	353	66.9%
501-1000	221	154	69.7%
1001-5000	175	131	74.9%

By industry

Industry	Crawled	Running Google Tag Manager	Share
Advertising, Marketing & PR	439	265	60.4%
Healthcare & Medical	424	238	56.1%
Financial Services	412	261	63.3%
IT Services	389	193	49.6%
Software	350	256	73.1%
Business & Corporate Services	311	170	54.7%
Construction	305	154	50.5%
Consumer Products	262	134	51.1%
Legal	185	145	78.4%
Food & Beverage	168	86	51.2%
Government Services	158	31	19.6%
Logistics & Transportation	156	75	48.1%
Manufacturing	154	75	48.7%
Human Resources	133	66	49.6%
Consumer Services	125	96	76.8%
Artificial Intelligence & Data	125	91	72.8%
Real Estate	112	62	55.4%

By state

State	Crawled	Running Google Tag Manager	Share
California	645	372	57.7%
Texas	497	273	54.9%
Florida	455	259	56.9%
New York	331	209	63.1%
Virginia	235	93	39.6%
Georgia	226	137	60.6%
Illinois	223	129	57.8%
Pennsylvania	157	97	61.8%
New Jersey	146	78	53.4%
Colorado	133	92	69.2%
Arizona	130	67	51.5%
North Carolina	128	74	57.8%
Ohio	126	74	58.7%
Massachusetts	121	79	65.3%
Maryland	118	55	46.6%
Tennessee	104	55	52.9%

Google Tag Manager share of crawled company websites, by group

Badge

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<a href="https://installmap.com/groups/inc5000_2026/google-tag-manager"><img src="https://installmap.com/badges/inc5000_2026/google-tag-manager.svg" alt="Google Tag Manager runs on 56.7% of the Inc 5000, 2,771 of 4,885 crawled companies"></a>

Markdown

[![Google Tag Manager runs on 56.7% of the Inc 5000, 2,771 of 4,885 crawled companies](https://installmap.com/badges/inc5000_2026/google-tag-manager.svg)](https://installmap.com/groups/inc5000_2026/google-tag-manager)

Badge URL: https://installmap.com/badges/inc5000_2026/google-tag-manager.svg · all badges.

Cite

Google Tag Manager was detected on 2,771 of 4,885 crawled Inc 5000 company websites (56.7%). Installmap, 4 September 2026, https://installmap.com/groups/inc5000_2026/google-tag-manager.

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