Home / Groups / Inc 5000 (2026)

Software used by the Inc 5000

4,886 of 4,969 companies crawled on 4 September 2026.

4,886 Crawled
4,969 Companies on list
272 Tools counted

4,886 of the 4,929 Inc 5000 domains fetched so far returned a usable record and form the denominator. 4,814 were counted from a rendered homepage crawl on 4 September 2026, 72 from a plain fetch only, and 43 returned no usable record. The list holds 4,969 domains; the rest have not been crawled yet. Company list: Inc 5000 2026 list.

Summary

  • HubSpot runs on 25.6% of the 4,886 Inc 5000 domains crawled (1,252 domains), ahead of Klaviyo at 6.7%.
  • Google Ads Conversion runs on 31.0% of the 4,886 Inc 5000 domains crawled (1,515 domains), ahead of Meta Pixel at 30.1%.
  • CookieYes runs on 5.8% of the 4,886 Inc 5000 domains crawled (285 domains), ahead of Cookiebot at 2.5%.
  • HubSpot Chat runs on 6.3% of the 4,886 Inc 5000 domains crawled (309 domains), ahead of Gorgias at 2.0%.
  • ZoomInfo WebSights runs on 6.6% of the 4,886 Inc 5000 domains crawled (322 domains), ahead of Apollo.io Tracker at 2.8%.
  • Microsoft Clarity runs on 18.8% of the 4,886 Inc 5000 domains crawled (918 domains), ahead of Hotjar at 7.5%.
  • Webflow runs on 8.4% of the 4,886 Inc 5000 domains crawled (410 domains), ahead of HubSpot CMS at 5.2%.
  • Gravity Forms runs on 12.8% of the 4,886 Inc 5000 domains crawled (626 domains), ahead of HubSpot Forms at 8.8%.
  • OneTrust runs on 2.3% of the Inc 5000 and 44.9% of the Fortune 500.
  • Google Ads Conversion runs on 31.0% of the Inc 5000 and 5.1% of SaaS companies.
  • By size band, HubSpot runs from 12.6% at 1-10 employees to 33.0% at 501-1000 employees, a spread of 20.4 points.
  • By industry, Meta Pixel runs from 4.4% in Government Services to 63.2% in Consumer Services, a spread of 58.8 points.
  • By state, HubSpot runs from 12.7% in Maryland to 43.0% in Massachusetts, a spread of 30.3 points.
Top tools by share of 4,886 crawled Inc 5000 company websitesGoogle Analytics 465.9%Google Tag Manager56.7%WordPress52.6%Google Ads Conversion31.0%Meta Pixel30.1%HubSpot25.6%LinkedIn Insight Tag21.2%Microsoft Clarity18.8%Google Universal Analytics15.8%YouTube Embed15.4%
Top tools by share of 4,886 crawled Inc 5000 company websites

Source: Installmap crawl, 4 September 2026

By category

CRM and Marketing Automation

ToolDomainsShare
HubSpot 1,252 25.6%
Klaviyo 326 6.7%
Salesforce Pardot 93 1.9%
HighLevel 85 1.7%
Mailchimp 84 1.7%

CRM and Marketing Automation across all groups.

Analytics

ToolDomainsShare
Google Analytics 4 3,221 65.9%
Google Tag Manager 2,772 56.7%
Microsoft Clarity 918 18.8%
Google Universal Analytics 770 15.8%
Hotjar 366 7.5%

Analytics across all groups.

Live Chat and Support

ToolDomainsShare
HubSpot Chat 309 6.3%
Gorgias 96 2.0%
Intercom 52 1.1%
Zoho SalesIQ 44 0.9%
Zendesk Web Widget 32 0.7%

Live Chat and Support across all groups.

Ecommerce

ToolDomainsShare
Shopify 354 7.2%
WooCommerce 162 3.3%
Rebuy 65 1.3%
Recharge 54 1.1%
Squarespace Commerce 35 0.7%

Ecommerce across all groups.

Payments

ToolDomainsShare
Stripe 36 0.7%
Afterpay 32 0.7%
Klarna 25 0.5%
Affirm 13 0.3%
PayPal 13 0.3%

Payments across all groups.

Advertising and Attribution

ToolDomainsShare
Google Ads Conversion 1,515 31.0%
Meta Pixel 1,473 30.1%
LinkedIn Insight Tag 1,036 21.2%
Microsoft Advertising UET 516 10.6%
Google Campaign Manager 333 6.8%

Advertising and Attribution across all groups.

Scheduling and Forms

ToolDomainsShare
Gravity Forms 626 12.8%
HubSpot Forms 428 8.8%
Calendly 51 1.0%
Marketo Forms 31 0.6%
Jotform 30 0.6%

Scheduling and Forms across all groups.

Visitor Identification and ABM

ToolDomainsShare
ZoomInfo WebSights 322 6.6%
Apollo.io Tracker 138 2.8%
RB2B 117 2.4%
Dealfront Leadfeeder 93 1.9%
6sense 62 1.3%

Visitor Identification and ABM across all groups.

A/B Testing and Personalization

ToolDomainsShare
VWO 109 2.2%
Intelligems 47 1.0%
Webflow Optimize (Intellimize) 44 0.9%
Zoho PageSense 30 0.6%
Convert Experiences 27 0.6%

A/B Testing and Personalization across all groups.

ToolDomainsShare
CookieYes 285 5.8%
Cookiebot 121 2.5%
OneTrust 114 2.3%
Complianz 99 2.0%
Osano 61 1.2%

Consent and Privacy across all groups.

Video

ToolDomainsShare
YouTube Embed 752 15.4%
Video.js 331 6.8%
Vimeo 300 6.1%
Wistia 121 2.5%
Tolstoy 21 0.4%

Video across all groups.

Search and Reviews

ToolDomainsShare
Trustindex 99 2.0%
G2 95 1.9%
Yotpo 83 1.7%
Judge.me 79 1.6%
Trustpilot 77 1.6%

Search and Reviews across all groups.

Call Tracking

ToolDomainsShare
CallRail 274 5.6%
CallTrackingMetrics 43 0.9%
Invoca 15 0.3%

Call Tracking across all groups.

Affiliate and Referral

ToolDomainsShare
ShopMy 45 0.9%
ShareASale 28 0.6%
Awin 17 0.3%
Superfiliate 13 0.3%
Social Snowball 9 0.2%

Affiliate and Referral across all groups.

Accessibility

ToolDomainsShare
accessiBe 239 4.9%
UserWay 159 3.3%
AudioEye 28 0.6%
Accessibly 11 0.2%
EqualWeb 10 0.2%

Accessibility across all groups.

Interactive Demos

ToolDomainsShare
Navattic 22 0.5%
Storylane 8 0.2%
Arcade 2 0.0%

Interactive Demos across all groups.

Popups and Widgets

ToolDomainsShare
Elfsight 94 1.9%
AddToAny 54 1.1%
Instafeed 48 1.0%
OptinMonster 26 0.5%
Embedly 25 0.5%

Popups and Widgets across all groups.

Localization

ToolDomainsShare
Weglot 20 0.4%
GTranslate 7 0.1%

Localization across all groups.

Security and Fraud Prevention

ToolDomainsShare
ClickCease 119 2.4%
CleanTalk 52 1.1%
TrustedSite 43 0.9%
NoFraud 12 0.2%
Fraud Blocker 7 0.1%

Security and Fraud Prevention across all groups.

Recruiting and Careers

ToolDomainsShare
Greenhouse 40 0.8%
Workable 21 0.4%
BambooHR 11 0.2%
Lever 11 0.2%
Ashby 11 0.2%

Recruiting and Careers across all groups.

CMS

ToolDomainsShare
WordPress 2,569 52.6%
Webflow 410 8.4%
HubSpot CMS 256 5.2%
Wix 192 3.9%
Squarespace 176 3.6%

CMS across all groups.

Infrastructure categories

Hosting and CDN

ToolDomainsShare
Cloudflare 2,699 55.2%
jsDelivr 883 18.1%
Nginx 788 16.1%
WP Engine 747 15.3%
Fastly 345 7.1%

Hosting and CDN across all groups.

JavaScript Framework

ToolDomainsShare
jQuery 3,239 66.3%
React 512 10.5%
Next.js 302 6.2%
Vue.js 186 3.8%
Alpine.js 77 1.6%

JavaScript Framework across all groups.

UI Framework

ToolDomainsShare
Google Fonts 2,488 50.9%
Font Awesome 1,057 21.6%
Bootstrap 587 12.0%
Adobe Fonts 500 10.2%
Swiper 445 9.1%

UI Framework across all groups.

Developer Tools

ToolDomainsShare
Google reCAPTCHA 1,338 27.4%
hCaptcha 355 7.3%
Sentry 281 5.8%
Cloudflare Turnstile 247 5.1%
New Relic Browser 49 1.0%

Developer Tools across all groups.

By size band

Share of each segment's own crawled domains. Segments under 100 crawled domains are left out.

Tool All 1-10 (436)11-50 (2,019)51-200 (1,471)201-500 (528)501-1000 (221)1001-5000 (175)
Google Analytics 4 65.9% 60.8%66.0%66.2%66.5%72.9%64.0%
Google Tag Manager 56.7% 40.8%52.8%58.8%66.9%69.7%74.9%
WordPress 52.6% 38.1%51.8%54.5%58.0%54.8%58.3%
Google Ads Conversion 31.0% 25.2%30.8%32.6%31.8%33.5%30.9%
Meta Pixel 30.1% 34.2%31.2%29.3%27.8%28.1%27.4%
HubSpot 25.6% 12.6%23.0%29.9%31.6%33.0%25.7%
LinkedIn Insight Tag 21.2% 8.9%19.1%24.7%25.6%26.2%24.0%
Microsoft Clarity 18.8% 16.5%18.0%18.2%22.9%19.0%23.4%
Google Universal Analytics 15.8% 13.8%16.6%15.2%16.9%16.7%12.6%
YouTube Embed 15.4% 13.1%16.7%14.7%13.6%14.0%15.4%
Gravity Forms 12.8% 9.2%13.4%12.8%13.4%11.8%13.7%
Microsoft Advertising UET 10.6% 6.2%7.6%12.6%15.0%16.3%13.7%
HubSpot Forms 8.8% 3.4%7.2%11.3%11.6%11.3%8.6%
Webflow 8.4% 5.7%7.7%9.3%10.2%10.9%7.4%
Hotjar 7.5% 6.9%7.5%8.5%7.8%4.1%4.6%

By industry

Share of each segment's own crawled domains. Segments under 100 crawled domains are left out.

Tool All Advertising, Marketing & PR (439)Healthcare & Medical (424)Financial Services (412)IT Services (389)Software (350)Business & Corporate Services (311)Construction (306)Consumer Products (262)Legal (185)Food & Beverage (168)Government Services (158)Logistics & Transportation (156)Manufacturing (154)Human Resources (133)Artificial Intelligence & Data (125)Consumer Services (125)Real Estate (112)
Google Analytics 4 65.9% 67.7%68.6%71.1%63.8%67.1%63.7%63.1%63.4%74.1%64.3%46.8%67.9%67.5%63.2%66.4%74.4%72.3%
Google Tag Manager 56.7% 60.4%56.1%63.3%49.6%73.4%54.7%50.3%51.1%78.4%51.2%19.6%48.1%48.7%49.6%72.8%76.8%55.4%
WordPress 52.6% 52.4%63.9%60.2%60.2%42.3%56.9%59.2%8.0%76.2%27.4%63.9%46.8%47.4%61.7%38.4%53.6%54.5%
Google Ads Conversion 31.0% 27.8%29.7%34.0%20.6%42.6%24.1%26.1%48.9%40.0%42.9%8.9%23.1%29.2%22.6%41.6%49.6%33.0%
Meta Pixel 30.1% 34.6%25.2%30.3%13.9%29.7%21.5%29.1%57.3%51.4%51.2%4.4%28.2%28.6%18.8%16.8%63.2%40.2%
HubSpot 25.6% 30.1%23.8%31.3%30.1%49.7%32.5%11.4%6.5%15.1%8.9%8.2%23.1%21.4%29.3%49.6%12.8%23.2%
LinkedIn Insight Tag 21.2% 31.0%18.9%24.8%24.7%40.9%27.0%8.8%3.8%13.5%8.3%12.7%22.4%17.5%25.6%39.2%8.0%16.1%
Microsoft Clarity 18.8% 16.4%14.2%16.0%21.6%24.0%14.8%14.7%37.8%25.9%22.0%5.1%14.7%18.8%15.0%20.8%34.4%17.0%
Google Universal Analytics 15.8% 21.2%14.6%16.3%17.5%12.9%12.9%18.0%8.8%20.5%7.1%14.6%14.7%18.8%14.3%18.4%16.0%18.8%
YouTube Embed 15.4% 16.6%16.3%16.5%18.3%14.6%12.2%20.6%8.4%39.5%6.5%5.7%16.0%16.2%17.3%8.0%18.4%11.6%
Gravity Forms 12.8% 14.6%14.2%18.0%12.3%6.0%13.5%16.0%1.5%35.7%6.0%6.3%9.6%11.7%14.3%5.6%10.4%16.1%
Microsoft Advertising UET 10.6% 6.4%8.5%10.0%6.9%24.3%8.4%6.9%19.8%13.0%11.9%1.9%9.0%12.3%8.3%16.0%14.4%10.7%
HubSpot Forms 8.8% 10.3%7.1%11.2%9.0%19.1%11.6%3.6%1.5%5.9%4.2%1.9%6.4%11.7%8.3%19.2%4.0%8.0%
Webflow 8.4% 11.4%7.8%7.0%6.7%18.9%8.0%4.6%0.8%3.8%7.1%7.0%12.8%5.2%5.3%20.0%6.4%9.8%
Hotjar 7.5% 9.3%6.1%6.8%5.9%11.1%9.0%5.2%8.8%8.6%8.9%3.8%9.0%5.2%6.0%4.8%10.4%12.5%

By state

Share of each segment's own crawled domains. Segments under 100 crawled domains are left out.

Tool All California (645)Texas (497)Florida (455)New York (331)Virginia (236)Georgia (226)Illinois (223)Pennsylvania (157)New Jersey (146)Colorado (133)Arizona (130)North Carolina (128)Ohio (126)Massachusetts (121)Maryland (118)Tennessee (104)
Google Analytics 4 65.9% 64.2%64.6%63.3%72.5%59.7%64.6%72.2%66.9%65.1%66.9%62.3%63.3%63.5%70.2%58.5%68.3%
Google Tag Manager 56.7% 57.7%55.1%56.9%63.1%39.4%60.6%57.8%61.8%53.4%69.2%51.5%57.8%58.7%65.3%46.6%52.9%
WordPress 52.6% 41.7%52.5%55.6%45.6%64.4%56.6%53.8%64.3%54.1%51.1%60.8%58.6%50.0%49.6%67.8%52.9%
Google Ads Conversion 31.0% 35.0%27.4%29.2%34.7%21.2%28.3%26.5%35.7%32.2%36.8%32.3%27.3%29.4%39.7%17.8%27.9%
Meta Pixel 30.1% 32.1%27.6%33.8%30.8%15.3%27.0%27.4%32.5%34.9%34.6%27.7%26.6%25.4%30.6%19.5%26.9%
HubSpot 25.6% 22.6%26.2%24.2%26.6%17.8%30.5%32.3%31.2%25.3%34.6%23.1%31.2%26.2%43.0%12.7%23.1%
LinkedIn Insight Tag 21.2% 23.1%22.7%18.5%24.8%12.3%25.2%24.2%22.9%19.9%21.1%14.6%24.2%22.2%28.9%15.3%23.1%
Microsoft Clarity 18.8% 18.6%18.5%18.2%20.8%13.6%15.5%17.5%24.8%23.3%18.0%20.0%18.0%21.4%21.5%15.3%18.3%
Google Universal Analytics 15.8% 16.1%14.1%13.2%15.7%16.1%13.3%15.7%19.1%14.4%19.5%13.8%9.4%11.1%21.5%16.9%22.1%
YouTube Embed 15.4% 12.7%15.1%19.1%11.8%16.9%13.3%15.7%17.8%13.7%12.8%20.8%18.0%15.9%11.6%13.6%13.5%
Gravity Forms 12.8% 9.8%11.7%11.0%11.2%13.1%14.2%13.9%14.6%11.6%12.0%16.9%12.5%11.1%14.0%18.6%18.3%
Microsoft Advertising UET 10.6% 15.2%10.5%8.8%12.4%3.0%10.2%10.8%15.3%11.0%9.8%9.2%10.2%7.9%10.7%5.1%6.7%
HubSpot Forms 8.8% 7.0%8.2%9.5%9.7%6.8%10.2%9.0%12.1%8.2%9.8%6.2%11.7%9.5%19.8%3.4%9.6%
Webflow 8.4% 11.8%8.0%6.2%12.7%4.2%7.5%7.6%0.0%7.5%11.3%4.6%8.6%7.1%17.4%4.2%8.7%
Hotjar 7.5% 7.6%8.2%9.9%6.9%3.4%5.8%5.8%11.5%4.1%9.0%6.2%7.0%7.1%7.4%5.1%9.6%

Cite this

Installmap, software used by the Inc 5000, crawl of 4 September 2026, https://installmap.com/groups/inc5000_2026.

Canonical URL
https://installmap.com/groups/inc5000_2026
Denominator
4,886 of 4,969 Inc 5000 domains returned a usable record

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Tools counted in this group