Home / Groups / Inc 5000 (2026)
Software used by the Inc 5000
4,885 of 4,969 companies crawled on 4 September 2026.
4,885 of 4,969 Inc 5000 domains returned a usable record and form the denominator. 4,813 were counted from a rendered homepage crawl on 4 September 2026, 72 from a plain fetch only, and 84 returned no usable record. Company list: Inc 5000 2026 list.
Summary
- Google Analytics 4 runs on 65.9% of the 4,885 Inc 5000 domains crawled, 3,219 domains, the most of any business tool in the group.
- Google Tag Manager follows at 56.7% (2,771 domains) and WordPress at 52.6% (2,568).
- The most common infrastructure entry is jQuery at 66.3% (3,237 domains).
- Google Ads Conversion leads Advertising and Attribution at 31.0% (1,513 domains), against 30.2% for Meta Pixel.
- HubSpot leads CRM and Marketing Automation at 25.6% (1,252 domains), against 6.7% for Klaviyo.
- HubSpot Chat leads Live Chat and Support at 18.9% (925 domains), against 1.9% for Gorgias.
- YouTube Embed leads Video at 15.4% (751 domains), against 6.8% for Video.js.
- By size band, Google Tag Manager runs from 40.8% at 1-10 employees to 74.9% at 1001-5000 employees, a spread of 34.0 points.
- By industry, WordPress runs from 8.0% in Consumer Products to 76.2% in Legal, a spread of 68.2 points.
- By state, HubSpot runs from 12.7% in Maryland to 43.0% in Massachusetts, a spread of 30.3 points.
By category
CRM and Marketing Automation
| Tool | Domains | Share |
|---|---|---|
| HubSpot | 1,252 | 25.6% |
| Klaviyo | 326 | 6.7% |
| Salesforce Pardot | 93 | 1.9% |
| Mailchimp | 84 | 1.7% |
| ActiveCampaign | 78 | 1.6% |
CRM and Marketing Automation across all four groups.
Analytics
| Tool | Domains | Share |
|---|---|---|
| Google Analytics 4 | 3,219 | 65.9% |
| Google Tag Manager | 2,771 | 56.7% |
| Microsoft Clarity | 917 | 18.8% |
| Google Universal Analytics | 770 | 15.8% |
| Hotjar | 365 | 7.5% |
Analytics across all four groups.
Live Chat and Support
| Tool | Domains | Share |
|---|---|---|
| HubSpot Chat | 925 | 18.9% |
| Gorgias | 95 | 1.9% |
| Intercom | 52 | 1.1% |
| Zoho SalesIQ | 44 | 0.9% |
| Zendesk Web Widget | 32 | 0.7% |
Live Chat and Support across all four groups.
Ecommerce
| Tool | Domains | Share |
|---|---|---|
| Shopify | 354 | 7.2% |
| WooCommerce | 162 | 3.3% |
| Recharge | 54 | 1.1% |
| Squarespace Commerce | 35 | 0.7% |
| Adobe Commerce | 6 | 0.1% |
Ecommerce across all four groups.
Payments
Payments across all four groups.
Advertising and Attribution
| Tool | Domains | Share |
|---|---|---|
| Google Ads Conversion | 1,513 | 31.0% |
| Meta Pixel | 1,473 | 30.2% |
| LinkedIn Insight Tag | 1,035 | 21.2% |
| Microsoft Advertising UET | 516 | 10.6% |
| Google Campaign Manager | 330 | 6.8% |
Advertising and Attribution across all four groups.
Scheduling and Forms
| Tool | Domains | Share |
|---|---|---|
| Gravity Forms | 626 | 12.8% |
| HubSpot Forms | 428 | 8.8% |
| Calendly | 51 | 1.0% |
| Marketo Forms | 31 | 0.6% |
| Jotform | 30 | 0.6% |
Scheduling and Forms across all four groups.
Visitor Identification and ABM
| Tool | Domains | Share |
|---|---|---|
| ZoomInfo WebSights | 321 | 6.6% |
| Apollo.io Tracker | 138 | 2.8% |
| RB2B | 117 | 2.4% |
| Dealfront Leadfeeder | 93 | 1.9% |
| 6sense | 62 | 1.3% |
Visitor Identification and ABM across all four groups.
A/B Testing and Personalization
| Tool | Domains | Share |
|---|---|---|
| VWO | 109 | 2.2% |
| Convert Experiences | 27 | 0.6% |
| Google Optimize | 15 | 0.3% |
| Optimizely | 10 | 0.2% |
| AB Tasty | 6 | 0.1% |
A/B Testing and Personalization across all four groups.
Consent and Privacy
| Tool | Domains | Share |
|---|---|---|
| CookieYes | 285 | 5.8% |
| Cookiebot | 121 | 2.5% |
| OneTrust | 114 | 2.3% |
| Complianz | 99 | 2.0% |
| Osano | 61 | 1.2% |
Consent and Privacy across all four groups.
Video
| Tool | Domains | Share |
|---|---|---|
| YouTube Embed | 751 | 15.4% |
| Video.js | 331 | 6.8% |
| Vimeo | 300 | 6.1% |
| Wistia | 121 | 2.5% |
| Mux | 17 | 0.3% |
Search and Reviews
| Tool | Domains | Share |
|---|---|---|
| G2 | 95 | 1.9% |
| Yotpo | 83 | 1.7% |
| Judge.me | 79 | 1.6% |
| Trustpilot | 77 | 1.6% |
| Bazaarvoice | 16 | 0.3% |
Search and Reviews across all four groups.
Recruiting and Careers
| Tool | Domains | Share |
|---|---|---|
| Greenhouse | 40 | 0.8% |
| Workable | 21 | 0.4% |
| Lever | 11 | 0.2% |
| Ashby | 11 | 0.2% |
| BambooHR | 11 | 0.2% |
Recruiting and Careers across all four groups.
CMS
| Tool | Domains | Share |
|---|---|---|
| WordPress | 2,568 | 52.6% |
| Webflow | 410 | 8.4% |
| HubSpot CMS | 256 | 5.2% |
| Wix | 192 | 3.9% |
| Squarespace | 176 | 3.6% |
Infrastructure categories
Hosting and CDN
| Tool | Domains | Share |
|---|---|---|
| Cloudflare | 2,698 | 55.2% |
| jsDelivr | 883 | 18.1% |
| Nginx | 788 | 16.1% |
| WP Engine | 747 | 15.3% |
| Fastly | 345 | 7.1% |
Hosting and CDN across all four groups.
JavaScript Framework
| Tool | Domains | Share |
|---|---|---|
| jQuery | 3,237 | 66.3% |
| React | 510 | 10.4% |
| Next.js | 301 | 6.2% |
| Vue.js | 186 | 3.8% |
| Alpine.js | 77 | 1.6% |
JavaScript Framework across all four groups.
UI Framework
| Tool | Domains | Share |
|---|---|---|
| Google Fonts | 2,487 | 50.9% |
| Font Awesome | 1,057 | 21.6% |
| Bootstrap | 587 | 12.0% |
| Adobe Fonts | 500 | 10.2% |
| Swiper | 445 | 9.1% |
UI Framework across all four groups.
Developer Tools
| Tool | Domains | Share |
|---|---|---|
| Google reCAPTCHA | 1,338 | 27.4% |
| hCaptcha | 355 | 7.3% |
| Sentry | 281 | 5.8% |
| Cloudflare Turnstile | 245 | 5.0% |
| New Relic Browser | 49 | 1.0% |
By size band
Share of each segment's own crawled domains. Segments under 100 crawled domains are left out.
| Tool | All | 1-10 (436) | 11-50 (2,019) | 51-100 (1,471) | 101-250 (528) | 501-1000 (221) | 1001-5000 (175) |
|---|---|---|---|---|---|---|---|
| Google Analytics 4 | 65.9% | 60.8% | 65.9% | 66.1% | 66.5% | 72.9% | 64.0% |
| Google Tag Manager | 56.7% | 40.8% | 52.8% | 58.7% | 66.9% | 69.7% | 74.9% |
| WordPress | 52.6% | 38.1% | 51.8% | 54.5% | 58.0% | 54.8% | 58.3% |
| Google Ads Conversion | 31.0% | 25.2% | 30.8% | 32.5% | 31.8% | 33.5% | 30.9% |
| Meta Pixel | 30.2% | 34.2% | 31.2% | 29.3% | 27.8% | 28.1% | 27.4% |
| HubSpot | 25.6% | 12.6% | 23.0% | 29.8% | 31.6% | 33.5% | 26.3% |
| LinkedIn Insight Tag | 21.2% | 8.9% | 19.1% | 24.6% | 25.6% | 26.2% | 24.0% |
| HubSpot Chat | 18.9% | 8.7% | 16.8% | 22.6% | 23.3% | 24.0% | 20.0% |
| Microsoft Clarity | 18.8% | 16.5% | 18.0% | 18.2% | 22.9% | 19.0% | 23.4% |
| Google Universal Analytics | 15.8% | 13.8% | 16.6% | 15.2% | 16.9% | 16.7% | 12.6% |
| YouTube Embed | 15.4% | 13.1% | 16.7% | 14.7% | 13.6% | 14.0% | 15.4% |
| Gravity Forms | 12.8% | 9.2% | 13.4% | 12.8% | 13.4% | 11.8% | 13.7% |
| Microsoft Advertising UET | 10.6% | 6.2% | 7.6% | 12.6% | 15.0% | 16.3% | 13.7% |
| HubSpot Forms | 8.8% | 3.4% | 7.2% | 11.3% | 11.6% | 11.3% | 8.6% |
| Webflow | 8.4% | 5.7% | 7.7% | 9.3% | 10.2% | 10.9% | 7.4% |
By industry
Share of each segment's own crawled domains. Segments under 100 crawled domains are left out.
| Tool | All | Advertising, Marketing & PR (439) | Healthcare & Medical (424) | Financial Services (412) | IT Services (389) | Software (350) | Business & Corporate Services (311) | Construction (305) | Consumer Products (262) | Legal (185) | Food & Beverage (168) | Government Services (158) | Logistics & Transportation (156) | Manufacturing (154) | Human Resources (133) | Consumer Services (125) | Artificial Intelligence & Data (125) | Real Estate (112) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Analytics 4 | 65.9% | 67.4% | 68.6% | 71.1% | 63.8% | 66.9% | 63.7% | 63.3% | 63.4% | 74.1% | 64.3% | 46.8% | 67.9% | 67.5% | 63.2% | 74.4% | 66.4% | 72.3% |
| Google Tag Manager | 56.7% | 60.4% | 56.1% | 63.3% | 49.6% | 73.1% | 54.7% | 50.5% | 51.1% | 78.4% | 51.2% | 19.6% | 48.1% | 48.7% | 49.6% | 76.8% | 72.8% | 55.4% |
| WordPress | 52.6% | 52.4% | 63.9% | 60.2% | 60.2% | 42.3% | 56.9% | 59.0% | 8.0% | 76.2% | 27.4% | 63.9% | 46.8% | 47.4% | 61.7% | 53.6% | 38.4% | 54.5% |
| Google Ads Conversion | 31.0% | 27.8% | 29.7% | 34.0% | 20.6% | 42.0% | 24.1% | 26.2% | 48.9% | 40.0% | 42.9% | 8.9% | 23.1% | 29.2% | 22.6% | 49.6% | 41.6% | 33.0% |
| Meta Pixel | 30.2% | 34.6% | 25.2% | 30.3% | 13.9% | 29.7% | 21.5% | 29.2% | 57.3% | 51.4% | 51.2% | 4.4% | 28.2% | 28.6% | 18.8% | 63.2% | 16.8% | 40.2% |
| HubSpot | 25.6% | 29.8% | 23.8% | 31.6% | 30.1% | 49.4% | 32.5% | 11.5% | 6.5% | 15.1% | 8.9% | 8.2% | 23.1% | 21.4% | 29.3% | 12.8% | 50.4% | 23.2% |
| LinkedIn Insight Tag | 21.2% | 31.0% | 18.9% | 24.8% | 24.7% | 40.6% | 27.0% | 8.9% | 3.8% | 13.5% | 8.3% | 12.7% | 22.4% | 17.5% | 25.6% | 8.0% | 39.2% | 16.1% |
| HubSpot Chat | 18.9% | 21.4% | 15.3% | 24.8% | 22.1% | 38.3% | 26.0% | 8.2% | 5.3% | 9.7% | 5.4% | 5.1% | 18.6% | 14.9% | 23.3% | 12.8% | 36.8% | 17.0% |
| Microsoft Clarity | 18.8% | 16.4% | 14.2% | 16.0% | 21.6% | 23.7% | 14.8% | 14.8% | 37.8% | 25.9% | 22.0% | 5.1% | 14.7% | 18.8% | 15.0% | 34.4% | 20.8% | 17.0% |
| Google Universal Analytics | 15.8% | 21.2% | 14.6% | 16.3% | 17.5% | 12.9% | 12.9% | 18.0% | 8.8% | 20.5% | 7.1% | 14.6% | 14.7% | 18.8% | 14.3% | 16.0% | 18.4% | 18.8% |
| YouTube Embed | 15.4% | 16.6% | 16.3% | 16.5% | 18.3% | 14.6% | 12.2% | 20.3% | 8.4% | 39.5% | 6.5% | 5.7% | 16.0% | 16.2% | 17.3% | 18.4% | 8.0% | 11.6% |
| Gravity Forms | 12.8% | 14.6% | 14.2% | 18.0% | 12.3% | 6.0% | 13.5% | 16.1% | 1.5% | 35.7% | 6.0% | 6.3% | 9.6% | 11.7% | 14.3% | 10.4% | 5.6% | 16.1% |
| Microsoft Advertising UET | 10.6% | 6.4% | 8.5% | 10.0% | 6.9% | 24.3% | 8.4% | 6.9% | 19.8% | 13.0% | 11.9% | 1.9% | 9.0% | 12.3% | 8.3% | 14.4% | 16.0% | 10.7% |
| HubSpot Forms | 8.8% | 10.3% | 7.1% | 11.2% | 9.0% | 19.1% | 11.6% | 3.6% | 1.5% | 5.9% | 4.2% | 1.9% | 6.4% | 11.7% | 8.3% | 4.0% | 19.2% | 8.0% |
| Webflow | 8.4% | 11.4% | 7.8% | 7.0% | 6.7% | 18.9% | 8.0% | 4.6% | 0.8% | 3.8% | 7.1% | 7.0% | 12.8% | 5.2% | 5.3% | 6.4% | 20.0% | 9.8% |
By state
Share of each segment's own crawled domains. Segments under 100 crawled domains are left out.
| Tool | All | California (645) | Texas (497) | Florida (455) | New York (331) | Virginia (235) | Georgia (226) | Illinois (223) | Pennsylvania (157) | New Jersey (146) | Colorado (133) | Arizona (130) | North Carolina (128) | Ohio (126) | Massachusetts (121) | Maryland (118) | Tennessee (104) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Analytics 4 | 65.9% | 64.2% | 64.6% | 63.3% | 72.5% | 60.0% | 64.6% | 72.2% | 66.2% | 65.1% | 66.9% | 62.3% | 63.3% | 63.5% | 70.2% | 58.5% | 68.3% |
| Google Tag Manager | 56.7% | 57.7% | 54.9% | 56.9% | 63.1% | 39.6% | 60.6% | 57.8% | 61.8% | 53.4% | 69.2% | 51.5% | 57.8% | 58.7% | 65.3% | 46.6% | 52.9% |
| WordPress | 52.6% | 41.7% | 52.5% | 55.6% | 45.6% | 64.3% | 56.6% | 53.8% | 64.3% | 54.1% | 51.1% | 60.8% | 58.6% | 50.0% | 49.6% | 67.8% | 52.9% |
| Google Ads Conversion | 31.0% | 35.0% | 27.2% | 29.2% | 34.7% | 21.3% | 28.3% | 26.5% | 35.0% | 32.2% | 36.8% | 32.3% | 27.3% | 29.4% | 39.7% | 17.8% | 27.9% |
| Meta Pixel | 30.2% | 32.1% | 27.6% | 33.8% | 30.8% | 15.3% | 27.0% | 27.4% | 32.5% | 34.9% | 34.6% | 27.7% | 26.6% | 25.4% | 30.6% | 19.5% | 26.9% |
| HubSpot | 25.6% | 22.6% | 26.4% | 24.2% | 26.9% | 17.9% | 30.5% | 32.3% | 30.6% | 25.3% | 34.6% | 23.1% | 31.2% | 26.2% | 43.0% | 12.7% | 23.1% |
| LinkedIn Insight Tag | 21.2% | 23.1% | 22.7% | 18.5% | 24.8% | 12.3% | 25.2% | 24.2% | 22.3% | 19.9% | 21.1% | 14.6% | 24.2% | 22.2% | 28.9% | 15.3% | 23.1% |
| HubSpot Chat | 18.9% | 14.7% | 16.9% | 17.8% | 22.4% | 14.5% | 24.3% | 26.5% | 24.8% | 21.2% | 24.8% | 11.5% | 22.7% | 21.4% | 35.5% | 9.3% | 18.3% |
| Microsoft Clarity | 18.8% | 18.6% | 18.5% | 18.2% | 20.8% | 13.6% | 15.5% | 17.5% | 24.2% | 23.3% | 18.0% | 20.0% | 18.0% | 21.4% | 21.5% | 15.3% | 18.3% |
| Google Universal Analytics | 15.8% | 16.1% | 14.1% | 13.2% | 15.7% | 16.2% | 13.3% | 15.7% | 19.1% | 14.4% | 19.5% | 13.8% | 9.4% | 11.1% | 21.5% | 16.9% | 22.1% |
| YouTube Embed | 15.4% | 12.7% | 15.1% | 19.1% | 11.8% | 16.6% | 13.3% | 15.7% | 17.8% | 13.7% | 12.8% | 20.8% | 18.0% | 15.9% | 11.6% | 13.6% | 13.5% |
| Gravity Forms | 12.8% | 9.8% | 11.7% | 11.0% | 11.2% | 13.2% | 14.2% | 13.9% | 14.6% | 11.6% | 12.0% | 16.9% | 12.5% | 11.1% | 14.0% | 18.6% | 18.3% |
| Microsoft Advertising UET | 10.6% | 15.2% | 10.5% | 8.8% | 12.4% | 3.0% | 10.2% | 10.8% | 15.3% | 11.0% | 9.8% | 9.2% | 10.2% | 7.9% | 10.7% | 5.1% | 6.7% |
| HubSpot Forms | 8.8% | 7.0% | 8.2% | 9.5% | 9.7% | 6.8% | 10.2% | 9.0% | 12.1% | 8.2% | 9.8% | 6.2% | 11.7% | 9.5% | 19.8% | 3.4% | 9.6% |
| Webflow | 8.4% | 11.8% | 8.0% | 6.2% | 12.7% | 4.3% | 7.5% | 7.6% | 0.0% | 7.5% | 11.3% | 4.6% | 8.6% | 7.1% | 17.4% | 4.2% | 8.7% |
Cite
Installmap, software used by the Inc 5000, 4 September 2026, https://installmap.com/groups/inc5000_2026.
Tools counted in this group
- Google Analytics 4 65.9%
- Google Tag Manager 56.7%
- WordPress 52.6%
- Google Ads Conversion 31.0%
- Meta Pixel 30.2%
- HubSpot 25.6%
- LinkedIn Insight Tag 21.2%
- HubSpot Chat 18.9%
- Microsoft Clarity 18.8%
- Google Universal Analytics 15.8%
- YouTube Embed 15.4%
- Gravity Forms 12.8%
- Microsoft Advertising UET 10.6%
- HubSpot Forms 8.8%
- Webflow 8.4%
- Hotjar 7.5%
- Shopify 7.2%
- Cloudflare Web Analytics 7.2%
- Video.js 6.8%
- Google Campaign Manager 6.8%
- Klaviyo 6.7%
- ZoomInfo WebSights 6.6%
- Vimeo 6.1%
- CookieYes 5.8%
- Sentry 5.8%
- HubSpot CMS 5.2%
- Reddit Pixel 4.6%
- Wix 3.9%
- TikTok Pixel 3.8%
- Squarespace 3.6%
- WooCommerce 3.3%
- Apollo.io Tracker 2.8%
- Wistia 2.5%
- Cookiebot 2.5%
- RB2B 2.4%
- OneTrust 2.3%
- VWO 2.2%
- AdRoll 2.1%
- Complianz 2.0%
- G2 1.9%
- Crazy Egg 1.9%
- Gorgias 1.9%
- Dealfront Leadfeeder 1.9%
- Salesforce Pardot 1.9%
- PostHog 1.8%
- Mailchimp 1.7%
- Yotpo 1.7%
- X Ads Pixel 1.7%
- Judge.me 1.6%
- ActiveCampaign 1.6%
- Trustpilot 1.6%
- 6sense 1.3%
- Osano 1.2%
- Recharge 1.1%
- Intercom 1.1%
- Calendly 1.0%
- New Relic Browser 1.0%
- Zoho SalesIQ 0.9%
- Greenhouse 0.8%
- Squarespace Commerce 0.7%
- Stripe 0.7%
- Zendesk Web Widget 0.7%
- Afterpay 0.7%
- Marketo Forms 0.6%
- Jotform 0.6%
- Convert Experiences 0.6%
- Klarna 0.5%
- Workable 0.4%
- Mux 0.3%
- Bazaarvoice 0.3%
- Google Optimize 0.3%
- PayPal 0.3%
- Affirm 0.3%
- Lever 0.2%
- Ashby 0.2%
- BambooHR 0.2%
- Optimizely 0.2%
- AB Tasty 0.1%
- Adobe Commerce 0.1%