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A/B Testing and Personalization among the Inc 5000, Y Combinator companies, the Fortune 500 and unicorns
Every A/B Testing and Personalization tool the four group crawls count, with each group's share. Bases: Inc 5000 4,885, Y Combinator 5,386, Fortune 500 472, Unicorns 1,000.
| Tool | Inc 5000 | Y Combinator | Fortune 500 | Unicorns |
|---|---|---|---|---|
| VWO | 2.2% | 1.4% | 1.7% | 7.5% |
| Optimizely | 0.2% | 0.4% | 3.0% | 2.6% |
| Adobe Target | n/a | 0.0% | 2.3% | n/a |
| Monetate | n/a | n/a | 1.1% | n/a |
| Convert Experiences | 0.6% | 0.2% | n/a | 1.0% |
| Google Optimize | 0.3% | 0.4% | 0.6% | n/a |
| AB Tasty | 0.1% | n/a | n/a | 0.6% |
| Kameleoon | n/a | n/a | n/a | 0.3% |
n/a means the tool is outside the counts published for that group.
In each group
- A/B Testing and Personalization among the Inc 5000
- A/B Testing and Personalization among Y Combinator companies
- A/B Testing and Personalization among the Fortune 500
- A/B Testing and Personalization among unicorns
- A/B Testing and Personalization in the wider sample
A/B Testing and Personalization in the four groups, 4 September 2026, https://installmap.com/categories/a-b-testing-personalization. Free to cite with a link.