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A/B Testing and Personalization among the Inc 5000, Y Combinator companies, the Fortune 500 and unicorns

Every A/B Testing and Personalization tool the group crawls count, with each group's share. Bases: Inc 5000 4,886, Y Combinator 5,386, Fortune 500 472, Unicorns 1,000, SaaS 8,173, Tranco 1,572.

Tool Inc 5000Y CombinatorFortune 500UnicornsSaaSTranco
VWO 2.2% 1.4% 1.7% 7.5% 2.5% 2.3%
Optimizely 0.2% 0.4% 3.0% 2.6% 0.7% 2.0%
Webflow Optimize (Intellimize) 0.9% 1.2% n/a 3.6% 1.2% 0.4%
Convert Experiences 0.6% 0.2% n/a 1.0% 0.2% 0.3%
AB Tasty 0.1% n/a n/a 0.6% 0.1% 0.4%
Adobe Target n/a n/a 2.3% n/a 0.1% 1.3%
Google Optimize 0.3% 0.4% n/a n/a 0.6% n/a
Optibase 0.2% 0.2% n/a n/a 0.3% n/a
Salesforce Personalization (Evergage) n/a n/a 3.0% n/a n/a 0.4%
Intelligems 1.0% 0.1% n/a n/a n/a n/a
Zoho PageSense 0.6% n/a n/a n/a 0.1% n/a
Monetate n/a n/a 1.1% n/a n/a n/a

n/a means the tool is outside the counts published for that group. <5 means fewer than 5 crawled domains in that group.

In each group

A/B Testing and Personalization in the groups, 4 September 2026, https://installmap.com/categories/a-b-testing-personalization. Free to cite with a link.