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Google Optimize

Google Optimize in each crawled group, and in the wider sample. A/B Testing and Personalization.

GroupCrawledRunning Google OptimizeShare
Inc 5000 (2026) 4,886 15 0.3%
Y Combinator companies 5,386 20 0.4%
Fortune 500 472 n/a n/a
Unicorns 1,000 n/a n/a
SaaS companies 8,173 48 0.6%
Tranco top 10,000 1,572 n/a n/a
Wider sample 8,291 18 0.2%

Group rows come from rendered homepage crawls; the wider sample is a plain fetch, so it undercounts tools a tag manager injects after the page loads. <5 means fewer than 5 crawled domains in that group. Method · A/B Testing and Personalization across all groups · Google Optimize container script, a sunset product still present on older pages.

Detected by: script www.googleoptimize.com/optimize.js

Wider sample

Google Optimize was detected on 18 of 8,291 company websites drawn from Crunchbase company records, companies with 11 to 1,000 employees. The cuts below divide by each segment's own crawled base.

By industry

IndustryCrawledRunning Google OptimizeShare
Artificial Intelligence (AI) 1,631 6 0.4%
Financial Services 548 0 0.0%
Biotechnology 521 0 0.0%
Information Technology 503 0 0.0%
Health Care 420 2 0.5%
Apps 395 0 0.0%
Data and Analytics 373 0 0.0%
Commerce and Shopping 347 0 0.0%
Administrative Services 344 2 0.6%
Energy 294 2 0.7%

By employee size band

Size bandCrawledRunning Google OptimizeShare
11-50 6,249 12 0.2%
51-200 2,042 6 0.3%

By country

CountryCrawledRunning Google OptimizeShare
United States 5,475 14 0.3%
United Kingdom 803 1 0.1%
Canada 480 1 0.2%
Germany 430 1 0.2%
France 422 1 0.2%
Australia 212 0 0.0%
Netherlands 146 0 0.0%
Sweden 84 0 0.0%
Denmark 75 0 0.0%
Finland 68 0 0.0%

Cite this

Installmap, Google Optimize adoption, crawl of 2026-09-03, https://installmap.com/tools/google-optimize.

Canonical URL
https://installmap.com/tools/google-optimize
Denominator
18 of 8,291 crawled company websites in the wider sample, a share of 0.2%

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