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Software used by the Tranco top 10,000

1,572 of 10,000 companies crawled on 4 September 2026.

1,572 Crawled
10,000 Companies on list
66 Tools counted

1,572 of 10,000 Tranco domains returned a usable record and form the denominator. 1,572 were counted from a rendered homepage crawl on 4 September 2026, 0 from a plain fetch only, and 8,428 returned no usable record. Company list: Tranco top 10,000 ranked domains.

Summary

  • HubSpot runs on 4.0% of the 1,572 Tranco domains crawled (63 domains), ahead of Marketo at 3.4%.
  • Google Campaign Manager runs on 18.8% of the 1,572 Tranco domains crawled (295 domains), ahead of Google Ads Conversion at 14.4%.
  • OneTrust runs on 17.0% of the 1,572 Tranco domains crawled (268 domains), ahead of TrustArc at 2.2%.
  • HubSpot Chat runs on 2.5% of the 1,572 Tranco domains crawled (39 domains), ahead of Intercom at 0.4%.
  • 6sense runs on 1.3% of the 1,572 Tranco domains crawled (20 domains), ahead of ZoomInfo WebSights at 1.2%.
  • Cloudflare Web Analytics runs on 9.3% of the 1,572 Tranco domains crawled (146 domains), ahead of Microsoft Clarity at 8.0%.
  • Adobe Experience Manager runs on 5.9% of the 1,572 Tranco domains crawled (92 domains), ahead of Drupal at 3.2%.
  • HubSpot Forms runs on 1.9% of the 1,572 Tranco domains crawled (30 domains), ahead of Marketo Forms at 1.6%.
  • OneTrust runs on 17.0% of the Tranco top 10,000 and 44.9% of the Fortune 500.
  • Adobe Experience Manager runs on 5.9% of the Tranco top 10,000 and 27.5% of the Fortune 500.
Top tools by share of 1,572 crawled Tranco company websitesGoogle Tag Manager41.9%Google Analytics 440.8%Google Campaign Manager18.8%OneTrust17.0%Google Ads Conversion14.4%Meta Pixel12.7%Google Universal Analytics10.8%WordPress10.1%Cloudflare Web Analytics9.3%Microsoft Advertising UET8.0%
Top tools by share of 1,572 crawled Tranco company websites

Source: Installmap crawl, 4 September 2026

By category

CRM and Marketing Automation

ToolDomainsShare
HubSpot 63 4.0%
Marketo 54 3.4%
Oracle Eloqua 11 0.7%
Braze 7 0.4%
Mailchimp 7 0.4%

CRM and Marketing Automation across all groups.

Analytics

ToolDomainsShare
Google Tag Manager 659 41.9%
Google Analytics 4 642 40.8%
Google Universal Analytics 170 10.8%
Cloudflare Web Analytics 146 9.3%
Microsoft Clarity 125 8.0%

Analytics across all groups.

Live Chat and Support

ToolDomainsShare
HubSpot Chat 39 2.5%
Intercom 7 0.4%
Zendesk Web Widget 4 0.3%
LiveChat 3 0.2%
Help Scout Beacon 2 0.1%

Live Chat and Support across all groups.

Ecommerce

ToolDomainsShare
Adobe Commerce 3 0.2%
Squarespace Commerce 3 0.2%
Shopify 2 0.1%

Ecommerce across all groups.

Payments

ToolDomainsShare
Stripe 11 0.7%
Chargebee 2 0.1%
Paddle 2 0.1%
Klarna 2 0.1%
Recurly 1 0.1%

Payments across all groups.

Advertising and Attribution

ToolDomainsShare
Google Campaign Manager 295 18.8%
Google Ads Conversion 227 14.4%
Meta Pixel 199 12.7%
Microsoft Advertising UET 125 8.0%
LinkedIn Insight Tag 114 7.3%

Advertising and Attribution across all groups.

Scheduling and Forms

ToolDomainsShare
HubSpot Forms 30 1.9%
Marketo Forms 25 1.6%
Google Forms 7 0.4%
Gravity Forms 4 0.3%
Calendly 3 0.2%

Scheduling and Forms across all groups.

Visitor Identification and ABM

ToolDomainsShare
6sense 20 1.3%
ZoomInfo WebSights 19 1.2%
Demandbase 13 0.8%
Vector 5 0.3%
Dealfront Leadfeeder 5 0.3%

Visitor Identification and ABM across all groups.

A/B Testing and Personalization

ToolDomainsShare
VWO 36 2.3%
Optimizely 31 2.0%
Adobe Target 20 1.3%
AB Tasty 6 0.4%
Kameleoon 5 0.3%

A/B Testing and Personalization across all groups.

ToolDomainsShare
OneTrust 268 17.0%
TrustArc 35 2.2%
Didomi 31 2.0%
Cookiebot 27 1.7%
Osano 21 1.3%

Consent and Privacy across all groups.

Video

ToolDomainsShare
YouTube Embed 114 7.3%
Video.js 42 2.7%
Wistia 24 1.5%
Vidyard 19 1.2%
Vimeo 16 1.0%

Video across all groups.

Search and Reviews

ToolDomainsShare
G2 21 1.3%
Trustpilot 10 0.6%
Algolia 4 0.3%
Coveo 3 0.2%
Yotpo 1 0.1%

Search and Reviews across all groups.

Recruiting and Careers

ToolDomainsShare
Workday Recruiting 5 0.3%
Greenhouse 4 0.3%
Lever 2 0.1%
JazzHR 1 0.1%
Ashby 1 0.1%

Recruiting and Careers across all groups.

CMS

ToolDomainsShare
WordPress 159 10.1%
Adobe Experience Manager 92 5.9%
Drupal 50 3.2%
Contentful 30 1.9%
Webflow 25 1.6%

CMS across all groups.

Infrastructure categories

Hosting and CDN

ToolDomainsShare
Cloudflare 466 29.6%
Nginx 295 18.8%
Amazon CloudFront 226 14.4%
Varnish 146 9.3%
Akamai 144 9.2%

Hosting and CDN across all groups.

JavaScript Framework

ToolDomainsShare
jQuery 405 25.8%
React 256 16.3%
Next.js 223 14.2%
Vue.js 77 4.9%
Nuxt 33 2.1%

JavaScript Framework across all groups.

UI Framework

ToolDomainsShare
Google Fonts 295 18.8%
Bootstrap 120 7.6%
Font Awesome 94 6.0%
Adobe Fonts 43 2.7%
Swiper 42 2.7%

UI Framework across all groups.

Developer Tools

ToolDomainsShare
Google reCAPTCHA 129 8.2%
New Relic Browser 48 3.1%
Sentry 45 2.9%
Cloudflare Turnstile 25 1.6%
Datadog RUM 20 1.3%

Developer Tools across all groups.

Exports

The company-level list behind this group is not on sale yet. Exports.

Cite this

Installmap, software used by the Tranco top 10,000, crawl of 4 September 2026, https://installmap.com/groups/tranco10k.

Canonical URL
https://installmap.com/groups/tranco10k
Denominator
1,572 of 10,000 Tranco domains returned a usable record

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Tools counted in this group