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Google Tag Manager among SaaS companies

Google Tag Manager was detected on 2,248 of 8,173 crawled SaaS company websites, a share of 27.5%.

8,173 of the 9,008 SaaS domains fetched so far returned a usable record and form the denominator. 56 were counted from a rendered homepage crawl on 4 September 2026, 8,117 from a plain fetch only, and 835 returned no usable record. The list holds 55,839 domains; the rest have not been crawled yet. Company list: list of SaaS company domains. <5 means fewer than 5 crawled domains in that group. Rank 1 of the 5 Analytics tools published for this group.

Software used by SaaS companies · Analytics across all groups · Google Tag Manager across every group and the wider sample

By state

<a href="https://installmap.com/groups/saas/google-tag-manager"><img src="https://installmap.com/badges/saas/google-tag-manager.svg" alt="Google Tag Manager is the most detected Analytics tool among SaaS companies, 27.5% of the 8,173 crawled companies"></a>

[![Google Tag Manager is the most detected Analytics tool among SaaS companies, 27.5% of the 8,173 crawled companies](https://installmap.com/badges/saas/google-tag-manager.svg)](https://installmap.com/groups/saas/google-tag-manager)

Other Analytics tools in this group

• Google Analytics 4 9.8%
• Google Universal Analytics 6.2%
• Hotjar 2.4%
• Microsoft Clarity 2.3%
• Cloudflare Web Analytics 1.1%
• Segment 1.1%
• Adobe Experience Platform Tags 0.9%
• Matomo 0.7%