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Google Tag Manager among SaaS companies

Google Tag Manager was detected on 2,248 of 8,173 crawled SaaS company websites, a share of 27.5%.

27.5% Share
2,248 Running Google Tag Manager
8,173 Crawled
GroupCrawledRunning Google Tag ManagerShare
Inc 5000 (2026) 4,886 2,772 56.7%
Y Combinator companies 5,386 1,581 29.4%
Fortune 500 472 252 53.4%
Unicorns 1,000 664 66.4%
SaaS companies 8,173 2,248 27.5%
Tranco top 10,000 1,572 659 41.9%

8,173 of the 9,008 SaaS domains fetched so far returned a usable record and form the denominator. 56 were counted from a rendered homepage crawl on 4 September 2026, 8,117 from a plain fetch only, and 835 returned no usable record. The list holds 55,839 domains; the rest have not been crawled yet. Company list: list of SaaS company domains. <5 means fewer than 5 crawled domains in that group. Rank 1 of the 5 Analytics tools published for this group.

Software used by SaaS companies · Analytics across all groups · Google Tag Manager across every group and the wider sample

Google Tag Manager runs on these SaaS companies

  • avaya.com
  • Equifax
  • Landin Ofshore
  • 3D4Medical from Elsevier
  • acquia.com
  • agora.io
  • boomi.com
  • calsoftinc.com
  • carecloud.com
  • carta.com
  • CDK Global
  • certinia.com
  • comscore.com
  • druva.com
  • exact.com
  • five9.com
  • grammarly.com
  • housecallpro.com
  • kofax.com
  • lucidchart.com

20 of 2,248, ordered by employee count, largest first.

Full list: 2,248 SaaS companies running Google Tag Manager, with domain and company columns. CSV, $29 one-time.

By state

StateCrawledRunning Google Tag ManagerShare
California 521 160 30.7%
New York 129 35 27.1%
Google Tag Manager share of crawled company websites, by groupInc 5000 (2026)56.7%Y Combinator companies29.4%Fortune 50053.4%Unicorns66.4%SaaS companies27.5%Tranco top 10,00041.9%
Google Tag Manager share of crawled company websites, by group

Source: Installmap crawl, 4 September 2026

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Google Tag Manager is the most detected Analytics tool among SaaS companies: 2,248 of 8,173 crawled SaaS companies (27.5%)Installmap#1 Analytics ยท 2,248 SaaS companies
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Installmap, Google Tag Manager among SaaS companies, crawl of 4 September 2026, https://installmap.com/groups/saas/google-tag-manager.

Canonical URL
https://installmap.com/groups/saas/google-tag-manager
Denominator
2,248 of 8,173 crawled SaaS company websites, a share of 27.5%

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