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Google Analytics 4
Google Analytics 4 in each crawled group, and in the wider sample. Analytics.
| Group | Crawled | Running Google Analytics 4 | Share |
|---|---|---|---|
| Inc 5000 (2026) | 4,886 | 3,221 | 65.9% |
| Y Combinator companies | 5,386 | 2,207 | 41.0% |
| Fortune 500 | 472 | 207 | 43.9% |
| Unicorns | 1,000 | 560 | 56.0% |
| SaaS companies | 8,173 | 804 | 9.8% |
| Tranco top 10,000 | 1,572 | 642 | 40.8% |
| Wider sample | 8,291 | 1,283 | 15.5% |
Group rows come from rendered homepage crawls; the wider sample is a plain fetch, so it undercounts tools a tag manager injects after the page loads. <5 means fewer than 5 crawled domains in that group. Method · Analytics across all groups · Google Analytics 4 property, identified by a G- measurement id on the gtag loader.
Detected by:
html googletagmanager.com/gtag/js?id=G- html gtag('config' 'G-H3DHRKVDVM
Wider sample
Google Analytics 4 was detected on 1,283 of 8,291 company websites drawn from Crunchbase company records, companies with 11 to 1,000 employees. The cuts below divide by each segment's own crawled base.
By industry
| Industry | Crawled | Running Google Analytics 4 | Share |
|---|---|---|---|
| Artificial Intelligence (AI) | 1,631 | 276 | 16.9% |
| Financial Services | 548 | 90 | 16.4% |
| Biotechnology | 521 | 83 | 15.9% |
| Information Technology | 503 | 64 | 12.7% |
| Health Care | 420 | 80 | 19.0% |
| Apps | 395 | 46 | 11.6% |
| Data and Analytics | 373 | 57 | 15.3% |
| Commerce and Shopping | 347 | 35 | 10.1% |
| Administrative Services | 344 | 43 | 12.5% |
| Energy | 294 | 61 | 20.7% |
By employee size band
| Size band | Crawled | Running Google Analytics 4 | Share |
|---|---|---|---|
| 11-50 | 6,249 | 1,001 | 16.0% |
| 51-200 | 2,042 | 282 | 13.8% |
By country
| Country | Crawled | Running Google Analytics 4 | Share |
|---|---|---|---|
| United States | 5,475 | 858 | 15.7% |
| United Kingdom | 803 | 122 | 15.2% |
| Canada | 480 | 79 | 16.5% |
| Germany | 430 | 52 | 12.1% |
| France | 422 | 78 | 18.5% |
| Australia | 212 | 36 | 17.0% |
| Netherlands | 146 | 22 | 15.1% |
| Sweden | 84 | 4 | 4.8% |
| Denmark | 75 | 15 | 20.0% |
| Finland | 68 | 4 | 5.9% |
Cite this
Installmap, Google Analytics 4 adoption, crawl of 2026-09-03, https://installmap.com/tools/google-analytics-4.
Related tools in this category
- Google Tag Manager 20.3%
- Google Universal Analytics 2.5%
- Hotjar 2.1%
- Microsoft Clarity 1.7%
- PostHog 1.0%
- Segment 0.7%
- Cloudflare Web Analytics 0.5%
- Matomo 0.5%