AdRoll
AdRoll in each crawled group, and in the wider sample. Advertising and Attribution.
| Group | Crawled | Running AdRoll | Share |
|---|---|---|---|
| Inc 5000 (2026) | 4,886 | 103 | 2.1% |
| Y Combinator companies | 5,386 | 34 | 0.6% |
| Fortune 500 | 472 | n/a | n/a |
| Unicorns | 1,000 | 18 | 1.8% |
| SaaS companies | 8,173 | 31 | 0.4% |
| Tranco top 10,000 | 1,572 | 7 | 0.4% |
| Wider sample | 8,291 | 14 | 0.2% |
Group rows come from rendered homepage crawls; the wider sample is a plain fetch, so it undercounts tools a tag manager injects after the page loads. <5 means fewer than 5 crawled domains in that group. Method · Advertising and Attribution across all groups · AdRoll retargeting roundtrip script and its advertisable id globals.
Detected by:
html adroll_adv_id
Wider sample
AdRoll was detected on 14 of 8,291 company websites drawn from Crunchbase company records, companies with 11 to 1,000 employees. The cuts below divide by each segment's own crawled base.
By industry
| Industry | Crawled | Running AdRoll | Share |
|---|---|---|---|
| Artificial Intelligence (AI) | 1,631 | 3 | 0.2% |
| Financial Services | 548 | 0 | 0.0% |
| Biotechnology | 521 | 0 | 0.0% |
| Information Technology | 503 | 0 | 0.0% |
| Health Care | 420 | 1 | 0.2% |
| Apps | 395 | 3 | 0.8% |
| Data and Analytics | 373 | 1 | 0.3% |
| Commerce and Shopping | 347 | 0 | 0.0% |
| Administrative Services | 344 | 1 | 0.3% |
| Energy | 294 | 0 | 0.0% |
By employee size band
| Size band | Crawled | Running AdRoll | Share |
|---|---|---|---|
| 11-50 | 6,249 | 10 | 0.2% |
| 51-200 | 2,042 | 4 | 0.2% |
By country
| Country | Crawled | Running AdRoll | Share |
|---|---|---|---|
| United States | 5,475 | 12 | 0.2% |
| United Kingdom | 803 | 0 | 0.0% |
| Canada | 480 | 1 | 0.2% |
| Germany | 430 | 0 | 0.0% |
| France | 422 | 1 | 0.2% |
| Australia | 212 | 0 | 0.0% |
| Netherlands | 146 | 0 | 0.0% |
| Sweden | 84 | 0 | 0.0% |
| Denmark | 75 | 0 | 0.0% |
| Finland | 68 | 0 | 0.0% |
Cite this
Installmap, AdRoll adoption, crawl of 2026-09-03, https://installmap.com/tools/adroll.
Related tools in this category
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- Meta Pixel 4.0%
- Google Ads Conversion 3.3%
- Reddit Pixel 0.4%
- X Ads Pixel 0.3%
- Microsoft Advertising UET 0.3%
- TikTok Pixel 0.3%
- Pinterest Tag 0.1%