Installmap

Payments adoption 2026

Last updated 2026-09-03

Key findings

  1. Stripe runs on 0.3% of the 8,130 company websites crawled, the most of any Payments tool.
  2. Stripe is most common at 11-50 employees, on 0.3% of sites in that band.
  3. Stripe share is highest in the United Kingdom, at 0.6% of crawled sites there.
  4. In Biotechnology, Stripe is the most used Payments tool, on 0.4% of crawled sites.
  5. Stripe, Paddle, PayPal hold 96% of all Payments installs counted.
  6. Adyen share is flat across employee bands, from 0.0% to 0.0%, a null result.

Stripe runs on 0.3% of the 8,130 company websites crawled, the most of any Payments tool.

Payments tools, share of crawled company websitesStripe0.3%Paddle0.0%PayPal0.0%Chargebee0.0%Adyen0.0%Affirm0.0%Afterpay0.0%Authorize.net0.0%Braintree0.0%Klarna0.0%
Payments tools, share of crawled company websites

Stripe was found on 21 sites. Paddle came second with 3. Shares are of the whole sample, and a site can run more than one tool, so the bars do not add up to 100.

Key takeaway: Stripe leads Payments at 0.3%.

Stripe is most common at 11-50 employees, on 0.3% of sites in that band.

Stripe share by employee band11-500.3%51-2000.2%
Stripe share by employee band

18 of the 6,249 crawled sites with 11-50 employees run Stripe. At 51-200 employees the share is 0.2%.

Key takeaway: Stripe skews to 11-50 employee companies.

Stripe share is highest in the United Kingdom, at 0.6% of crawled sites there.

Stripe share by countryUnited States0.2%United Kingdom0.6%Canada0.4%France0.0%Germany0.5%Australia0.0%Netherlands0.0%Sweden0.0%Denmark0.0%Finland0.0%
Stripe share by country

5 of the 783 crawled United Kingdom sites run Stripe, against 0.3% across all countries. Countries with fewer than 150 crawled sites are not compared.

Key takeaway: Stripe is strongest in the United Kingdom.

In Biotechnology, Stripe is the most used Payments tool, on 0.4% of crawled sites.

Payments tools in BiotechnologyStripe0.4%PayPal0.2%Paddle0.0%Chargebee0.0%Adyen0.0%Affirm0.0%Afterpay0.0%Authorize.net0.0%Braintree0.0%Klarna0.0%
Payments tools in Biotechnology

521 crawled sites are labelled Biotechnology, and 2 of them run Stripe. PayPal follows at 0.2%.

Key takeaway: Stripe leads Payments in Biotechnology.

Stripe, Paddle, PayPal hold 96% of all Payments installs counted.

Share of Payments installs by toolStripe75.0%Paddle10.7%PayPal10.7%Chargebee3.6%Adyen0.0%Affirm0.0%Afterpay0.0%Authorize.net0.0%
Share of Payments installs by tool

28 installs were counted across 14 Payments tools. This chart divides by that total, so the bars add up to 100.

Key takeaway: Three tools hold 96% of Payments.

Adyen share is flat across employee bands, from 0.0% to 0.0%, a null result.

Adyen share by employee band11-500.0%51-2000.0%
Adyen share by employee band

Company size does not separate Adyen adoption in this sample. The cut is reported because it found nothing.

Key takeaway: Size does not predict Adyen use.

Attrition funnel

StepCount
Domains selected for the sample
Company domains drawn from the source universe.
30,000
Homepage fetched
A response was returned for the request.
8,948
Fetch succeeded
A 200 response with a readable HTML body.
8,130
Firmographics joined
Industry, country and employee band all present. The base every share on this site is divided by.
8,130

Named failures

ReasonCountShare of attempted
HTTP 502 249 2.8%
HTTP 403 243 2.7%
Connection timeout 205 2.3%
SSL error 55 0.6%
HTTP 429 (rate limited) 20 0.2%
HTTP 503 11 0.1%
HTTP 500 9 0.1%
Connect 5 0.1%
Proxy error 4 0.0%
HTTP 401 4 0.0%
HTTP 526 3 0.0%
HTTP 530 2 0.0%
HTTP 521 2 0.0%
HTTP 525 2 0.0%
Too many redirects 2 0.0%
HTTP 523 1 0.0%
Http520 1 0.0%

Null result

Adyen share is flat across employee bands, from 0.0% to 0.0%, a null result. Company size does not separate Adyen adoption in this sample. The cut is reported because it found nothing.

Cite this

Stripe runs on 0.3% of the 8,130 company websites crawled, the most of any Payments tool. , https://installmap.com/stats/payments, Installmap, September 2026.

Last updated 2026-09-03