Installmap

Scheduling and Forms adoption 2026

Last updated 2026-09-03

Key findings

  1. HubSpot Forms runs on 3.5% of the 8,130 company websites crawled, the most of any Scheduling and Forms tool.
  2. HubSpot Forms share runs from 1.0% in Biotechnology to 6.5% in Data and Analytics.
  3. HubSpot Forms is most common at 51-200 employees, on 5.6% of sites in that band.
  4. HubSpot Forms share is highest in the United States, at 3.9% of crawled sites there.
  5. Gravity Forms share runs from 0.0% in Commerce and Shopping to 2.1% in Energy.
  6. In Artificial Intelligence (AI), HubSpot Forms is the most used Scheduling and Forms tool, on 4.6% of crawled sites.
  7. In Financial Services, HubSpot Forms is the most used Scheduling and Forms tool, on 3.9% of crawled sites.
  8. In Biotechnology, Gravity Forms is the most used Scheduling and Forms tool, on 1.5% of crawled sites.

HubSpot Forms runs on 3.5% of the 8,130 company websites crawled, the most of any Scheduling and Forms tool.

Scheduling and Forms tools, share of crawled company websitesHubSpot Forms3.5%Gravity Forms1.3%Calendly0.6%HubSpot Meetings0.4%Marketo Forms0.3%Typeform0.3%Google Forms0.2%Jotform0.1%Tally0.1%Chili Piper0.0%
Scheduling and Forms tools, share of crawled company websites

HubSpot Forms was found on 287 sites. Gravity Forms came second with 103. Shares are of the whole sample, and a site can run more than one tool, so the bars do not add up to 100.

Key takeaway: HubSpot Forms leads Scheduling and Forms at 3.5%.

HubSpot Forms share runs from 1.0% in Biotechnology to 6.5% in Data and Analytics.

HubSpot Forms share by industryArtificial Intelligence (…4.6%Financial Services3.9%Biotechnology1.0%Information Technology6.2%Health Care2.9%Apps1.6%Data and Analytics6.5%Commerce and Shopping2.6%Administrative Services5.5%Energy2.1%
HubSpot Forms share by industry

Data and Analytics: 23 of 356 crawled sites run HubSpot Forms. Biotechnology: 5 of 521. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest.

Key takeaway: HubSpot Forms is 6.7 times as common in Data and Analytics as in Biotechnology.

HubSpot Forms is most common at 51-200 employees, on 5.6% of sites in that band.

HubSpot Forms share by employee band11-502.9%51-2005.6%
HubSpot Forms share by employee band

106 of the 1,881 crawled sites with 51-200 employees run HubSpot Forms. At 11-50 employees the share is 2.9%.

Key takeaway: HubSpot Forms skews to 51-200 employee companies.

HubSpot Forms share is highest in the United States, at 3.9% of crawled sites there.

HubSpot Forms share by countryUnited States3.9%United Kingdom2.6%Canada2.8%France3.4%Germany3.6%Australia1.0%Netherlands5.6%Sweden1.2%Denmark5.4%Finland1.5%
HubSpot Forms share by country

208 of the 5,384 crawled United States sites run HubSpot Forms, against 3.5% across all countries. Countries with fewer than 150 crawled sites are not compared.

Key takeaway: HubSpot Forms is strongest in the United States.

Gravity Forms share runs from 0.0% in Commerce and Shopping to 2.1% in Energy.

Gravity Forms share by industryArtificial Intelligence (…0.8%Financial Services1.7%Biotechnology1.5%Information Technology0.8%Health Care1.7%Apps0.3%Data and Analytics1.4%Commerce and Shopping0.0%Administrative Services0.9%Energy2.1%
Gravity Forms share by industry

Energy: 6 of 292 crawled sites run Gravity Forms. Commerce and Shopping: 0 of 341. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest.

Key takeaway: Gravity Forms is concentrated in Energy.

In Artificial Intelligence (AI), HubSpot Forms is the most used Scheduling and Forms tool, on 4.6% of crawled sites.

Scheduling and Forms tools in Artificial Intelligence (AI)HubSpot Forms4.6%Calendly1.0%Gravity Forms0.8%HubSpot Meetings0.6%Marketo Forms0.4%Typeform0.3%Google Forms0.3%Chili Piper0.1%Jotform0.1%Cal.com0.1%
Scheduling and Forms tools in Artificial Intelligence (AI)

1,606 crawled sites are labelled Artificial Intelligence (AI), and 74 of them run HubSpot Forms. Calendly follows at 1.0%.

Key takeaway: HubSpot Forms leads Scheduling and Forms in Artificial Intelligence (AI).

In Financial Services, HubSpot Forms is the most used Scheduling and Forms tool, on 3.9% of crawled sites.

Scheduling and Forms tools in Financial ServicesHubSpot Forms3.9%Gravity Forms1.7%Calendly1.5%HubSpot Meetings0.6%Typeform0.4%Marketo Forms0.2%Google Forms0.2%Jotform0.0%Tally0.0%Chili Piper0.0%
Scheduling and Forms tools in Financial Services

536 crawled sites are labelled Financial Services, and 21 of them run HubSpot Forms. Gravity Forms follows at 1.7%.

Key takeaway: HubSpot Forms leads Scheduling and Forms in Financial Services.

In Biotechnology, Gravity Forms is the most used Scheduling and Forms tool, on 1.5% of crawled sites.

Scheduling and Forms tools in BiotechnologyGravity Forms1.5%HubSpot Forms1.0%HubSpot Meetings0.2%Google Forms0.2%Tally0.2%Calendly0.0%Marketo Forms0.0%Typeform0.0%Jotform0.0%Chili Piper0.0%
Scheduling and Forms tools in Biotechnology

521 crawled sites are labelled Biotechnology, and 8 of them run Gravity Forms. HubSpot Forms follows at 1.0%.

Key takeaway: Gravity Forms leads Scheduling and Forms in Biotechnology.

Attrition funnel

StepCount
Domains selected for the sample
Company domains drawn from the source universe.
30,000
Homepage fetched
A response was returned for the request.
8,948
Fetch succeeded
A 200 response with a readable HTML body.
8,130
Firmographics joined
Industry, country and employee band all present. The base every share on this site is divided by.
8,130

Named failures

ReasonCountShare of attempted
HTTP 502 249 2.8%
HTTP 403 243 2.7%
Connection timeout 205 2.3%
SSL error 55 0.6%
HTTP 429 (rate limited) 20 0.2%
HTTP 503 11 0.1%
HTTP 500 9 0.1%
Connect 5 0.1%
Proxy error 4 0.0%
HTTP 401 4 0.0%
HTTP 526 3 0.0%
HTTP 530 2 0.0%
HTTP 521 2 0.0%
HTTP 525 2 0.0%
Too many redirects 2 0.0%
HTTP 523 1 0.0%
Http520 1 0.0%

Cite this

HubSpot Forms runs on 3.5% of the 8,130 company websites crawled, the most of any Scheduling and Forms tool. , https://installmap.com/stats/scheduling-forms, Installmap, September 2026.

Last updated 2026-09-03