Search and Reviews adoption 2026
Last updated 2026-09-03
Key findings
- G2 runs on 1.3% of the 8,130 company websites crawled, the most of any Search and Reviews tool.
- G2 share runs from 0.0% in Commerce and Shopping to 3.9% in Data and Analytics.
- G2 is most common at 51-200 employees, on 2.9% of sites in that band.
- G2 share is highest in the United States, at 1.5% of crawled sites there.
- Trustpilot share runs from 0.0% in Biotechnology to 2.1% in Commerce and Shopping.
- In Artificial Intelligence (AI), G2 is the most used Search and Reviews tool, on 1.9% of crawled sites.
- In Financial Services, Trustpilot is the most used Search and Reviews tool, on 2.1% of crawled sites.
- In Biotechnology, G2 is the most used Search and Reviews tool, on 0.2% of crawled sites.
G2 runs on 1.3% of the 8,130 company websites crawled, the most of any Search and Reviews tool.
G2 was found on 108 sites. Trustpilot came second with 50. Shares are of the whole sample, and a site can run more than one tool, so the bars do not add up to 100.
G2 share runs from 0.0% in Commerce and Shopping to 3.9% in Data and Analytics.
Data and Analytics: 14 of 356 crawled sites run G2. Commerce and Shopping: 0 of 341. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest.
G2 is most common at 51-200 employees, on 2.9% of sites in that band.
54 of the 1,881 crawled sites with 51-200 employees run G2. At 11-50 employees the share is 0.9%.
G2 share is highest in the United States, at 1.5% of crawled sites there.
82 of the 5,384 crawled United States sites run G2, against 1.3% across all countries. Countries with fewer than 150 crawled sites are not compared.
Trustpilot share runs from 0.0% in Biotechnology to 2.1% in Commerce and Shopping.
Commerce and Shopping: 7 of 341 crawled sites run Trustpilot. Biotechnology: 0 of 521. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest.
In Artificial Intelligence (AI), G2 is the most used Search and Reviews tool, on 1.9% of crawled sites.
1,606 crawled sites are labelled Artificial Intelligence (AI), and 31 of them run G2. Trustpilot follows at 0.2%.
In Financial Services, Trustpilot is the most used Search and Reviews tool, on 2.1% of crawled sites.
536 crawled sites are labelled Financial Services, and 11 of them run Trustpilot. G2 follows at 1.1%.
In Biotechnology, G2 is the most used Search and Reviews tool, on 0.2% of crawled sites.
521 crawled sites are labelled Biotechnology, and 1 of them run G2. Trustpilot follows at 0.0%.
Attrition funnel
| Step | Count |
|---|---|
| Domains selected for the sample Company domains drawn from the source universe. |
30,000 |
| Homepage fetched A response was returned for the request. |
8,948 |
| Fetch succeeded A 200 response with a readable HTML body. |
8,130 |
| Firmographics joined Industry, country and employee band all present. The base every share on this site is divided by. |
8,130 |
Named failures
| Reason | Count | Share of attempted |
|---|---|---|
| HTTP 502 | 249 | 2.8% |
| HTTP 403 | 243 | 2.7% |
| Connection timeout | 205 | 2.3% |
| SSL error | 55 | 0.6% |
| HTTP 429 (rate limited) | 20 | 0.2% |
| HTTP 503 | 11 | 0.1% |
| HTTP 500 | 9 | 0.1% |
| Connect | 5 | 0.1% |
| Proxy error | 4 | 0.0% |
| HTTP 401 | 4 | 0.0% |
| HTTP 526 | 3 | 0.0% |
| HTTP 530 | 2 | 0.0% |
| HTTP 521 | 2 | 0.0% |
| HTTP 525 | 2 | 0.0% |
| Too many redirects | 2 | 0.0% |
| HTTP 523 | 1 | 0.0% |
| Http520 | 1 | 0.0% |
Cite this
G2 runs on 1.3% of the 8,130 company websites crawled, the most of any Search and Reviews tool, https://installmap.com/stats/search-reviews, Installmap, September 2026.