Video adoption 2026
Last updated 2026-09-03
Key findings
- YouTube Embed runs on 4.7% of the 8,130 company websites crawled, the most of any Video tool.
- YouTube Embed share runs from 2.7% in Energy to 6.2% in Data and Analytics.
- YouTube Embed is most common at 11-50 employees, on 4.7% of sites in that band.
- YouTube Embed share is highest in France, at 9.4% of crawled sites there.
- Vimeo share runs from 1.0% in Apps to 3.8% in Information Technology.
- In Artificial Intelligence (AI), YouTube Embed is the most used Video tool, on 4.2% of crawled sites.
- In Financial Services, YouTube Embed is the most used Video tool, on 4.7% of crawled sites.
- In Biotechnology, YouTube Embed is the most used Video tool, on 3.3% of crawled sites.
YouTube Embed runs on 4.7% of the 8,130 company websites crawled, the most of any Video tool.
YouTube Embed was found on 381 sites. Vimeo came second with 177. Shares are of the whole sample, and a site can run more than one tool, so the bars do not add up to 100.
YouTube Embed share runs from 2.7% in Energy to 6.2% in Data and Analytics.
Data and Analytics: 22 of 356 crawled sites run YouTube Embed. Energy: 8 of 292. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest.
YouTube Embed is most common at 11-50 employees, on 4.7% of sites in that band.
296 of the 6,249 crawled sites with 11-50 employees run YouTube Embed. At 51-200 employees the share is 4.5%.
YouTube Embed share is highest in France, at 9.4% of crawled sites there.
39 of the 416 crawled France sites run YouTube Embed, against 4.7% across all countries. Countries with fewer than 150 crawled sites are not compared.
Vimeo share runs from 1.0% in Apps to 3.8% in Information Technology.
Information Technology: 18 of 480 crawled sites run Vimeo. Apps: 4 of 384. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest.
In Artificial Intelligence (AI), YouTube Embed is the most used Video tool, on 4.2% of crawled sites.
1,606 crawled sites are labelled Artificial Intelligence (AI), and 68 of them run YouTube Embed. Vimeo follows at 2.3%.
In Financial Services, YouTube Embed is the most used Video tool, on 4.7% of crawled sites.
536 crawled sites are labelled Financial Services, and 25 of them run YouTube Embed. Video.js follows at 1.7%.
In Biotechnology, YouTube Embed is the most used Video tool, on 3.3% of crawled sites.
521 crawled sites are labelled Biotechnology, and 17 of them run YouTube Embed. Vimeo follows at 1.9%.
Attrition funnel
| Step | Count |
|---|---|
| Domains selected for the sample Company domains drawn from the source universe. |
30,000 |
| Homepage fetched A response was returned for the request. |
8,948 |
| Fetch succeeded A 200 response with a readable HTML body. |
8,130 |
| Firmographics joined Industry, country and employee band all present. The base every share on this site is divided by. |
8,130 |
Named failures
| Reason | Count | Share of attempted |
|---|---|---|
| HTTP 502 | 249 | 2.8% |
| HTTP 403 | 243 | 2.7% |
| Connection timeout | 205 | 2.3% |
| SSL error | 55 | 0.6% |
| HTTP 429 (rate limited) | 20 | 0.2% |
| HTTP 503 | 11 | 0.1% |
| HTTP 500 | 9 | 0.1% |
| Connect | 5 | 0.1% |
| Proxy error | 4 | 0.0% |
| HTTP 401 | 4 | 0.0% |
| HTTP 526 | 3 | 0.0% |
| HTTP 530 | 2 | 0.0% |
| HTTP 521 | 2 | 0.0% |
| HTTP 525 | 2 | 0.0% |
| Too many redirects | 2 | 0.0% |
| HTTP 523 | 1 | 0.0% |
| Http520 | 1 | 0.0% |
Cite this
YouTube Embed runs on 4.7% of the 8,130 company websites crawled, the most of any Video tool. , https://installmap.com/stats/video, Installmap, September 2026.
Last updated 2026-09-03