Visitor Identification and ABM adoption 2026
Last updated 2026-09-03
Key findings
- RB2B runs on 1.0% of the 8,130 company websites crawled, the most of any Visitor Identification and ABM tool.
- RB2B share runs from 0.0% in Energy to 2.3% in Artificial Intelligence (AI).
- RB2B is most common at 11-50 employees, on 1.1% of sites in that band.
- RB2B share is highest in Australia, at 1.5% of crawled sites there.
- In Artificial Intelligence (AI), RB2B is the most used Visitor Identification and ABM tool, on 2.3% of crawled sites.
- In Financial Services, RB2B is the most used Visitor Identification and ABM tool, on 0.6% of crawled sites.
- In Biotechnology, RB2B is the most used Visitor Identification and ABM tool, on 0.2% of crawled sites.
- RB2B, Warmly, 6sense hold 91% of all Visitor Identification and ABM installs counted.
RB2B runs on 1.0% of the 8,130 company websites crawled, the most of any Visitor Identification and ABM tool.
RB2B was found on 83 sites. Warmly came second with 24. Shares are of the whole sample, and a site can run more than one tool, so the bars do not add up to 100.
RB2B share runs from 0.0% in Energy to 2.3% in Artificial Intelligence (AI).
Artificial Intelligence (AI): 37 of 1,606 crawled sites run RB2B. Energy: 0 of 292. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest.
RB2B is most common at 11-50 employees, on 1.1% of sites in that band.
66 of the 6,249 crawled sites with 11-50 employees run RB2B. At 51-200 employees the share is 0.9%.
RB2B share is highest in Australia, at 1.5% of crawled sites there.
3 of the 206 crawled Australia sites run RB2B, against 1.0% across all countries. Countries with fewer than 150 crawled sites are not compared.
In Artificial Intelligence (AI), RB2B is the most used Visitor Identification and ABM tool, on 2.3% of crawled sites.
1,606 crawled sites are labelled Artificial Intelligence (AI), and 37 of them run RB2B. Warmly follows at 0.5%.
In Financial Services, RB2B is the most used Visitor Identification and ABM tool, on 0.6% of crawled sites.
536 crawled sites are labelled Financial Services, and 3 of them run RB2B. Warmly follows at 0.4%.
In Biotechnology, RB2B is the most used Visitor Identification and ABM tool, on 0.2% of crawled sites.
521 crawled sites are labelled Biotechnology, and 1 of them run RB2B. Warmly follows at 0.0%.
RB2B, Warmly, 6sense hold 91% of all Visitor Identification and ABM installs counted.
129 installs were counted across 11 Visitor Identification and ABM tools. This chart divides by that total, so the bars add up to 100.
Attrition funnel
| Step | Count |
|---|---|
| Domains selected for the sample Company domains drawn from the source universe. |
30,000 |
| Homepage fetched A response was returned for the request. |
8,948 |
| Fetch succeeded A 200 response with a readable HTML body. |
8,130 |
| Firmographics joined Industry, country and employee band all present. The base every share on this site is divided by. |
8,130 |
Named failures
| Reason | Count | Share of attempted |
|---|---|---|
| HTTP 502 | 249 | 2.8% |
| HTTP 403 | 243 | 2.7% |
| Connection timeout | 205 | 2.3% |
| SSL error | 55 | 0.6% |
| HTTP 429 (rate limited) | 20 | 0.2% |
| HTTP 503 | 11 | 0.1% |
| HTTP 500 | 9 | 0.1% |
| Connect | 5 | 0.1% |
| Proxy error | 4 | 0.0% |
| HTTP 401 | 4 | 0.0% |
| HTTP 526 | 3 | 0.0% |
| HTTP 530 | 2 | 0.0% |
| HTTP 521 | 2 | 0.0% |
| HTTP 525 | 2 | 0.0% |
| Too many redirects | 2 | 0.0% |
| HTTP 523 | 1 | 0.0% |
| Http520 | 1 | 0.0% |
Cite this
RB2B runs on 1.0% of the 8,130 company websites crawled, the most of any Visitor Identification and ABM tool, https://installmap.com/stats/visitor-identification-abm, Installmap, September 2026.