Home / Stats / A/B Testing and Personalization in the wider sample

A/B Testing and Personalization in the wider sample

11 A/B Testing and Personalization tools counted across 8,291 company websites, a plain fetch separate from the group crawls. A/B Testing and Personalization in the groups.

Last updated 2026-10-15

• VWO runs on 0.9% of the 8,291 company websites crawled, the most of any A/B Testing and Personalization tool.
• VWO is most common at 51-200 employees, on 1.8% of sites in that band.
• VWO share is highest in Canada, at 1.0% of crawled sites there.
• In Artificial Intelligence (AI), VWO is the most used A/B Testing and Personalization tool, on 0.9% of crawled sites.
• In Financial Services, VWO is the most used A/B Testing and Personalization tool, on 0.9% of crawled sites.
• In Biotechnology, VWO is the most used A/B Testing and Personalization tool, on 0.2% of crawled sites.
• VWO, Google Optimize, Optimizely hold 86% of all A/B Testing and Personalization installs counted.
• Convert Experiences share is flat across employee bands, from 0.1% to 0.1%, a null result.

VWO runs on 0.9% of the 8,291 company websites crawled, the most of any A/B Testing and Personalization tool.

VWO was found on 74 sites. Google Optimize came second with 18. Shares are of the whole sample, and a site can run more than one tool, so the bars do not add up to 100. VWO leads A/B Testing and Personalization at 0.9%.

VWO is most common at 51-200 employees, on 1.8% of sites in that band.

37 of the 2,042 crawled sites with 51-200 employees run VWO. At 11-50 employees the share is 0.6%. VWO skews to 51-200 employee companies.

VWO share is highest in Canada, at 1.0% of crawled sites there.

5 of the 480 crawled Canada sites run VWO, against 0.9% across all countries. Countries with fewer than 150 crawled sites are not compared. VWO is strongest in Canada.

In Artificial Intelligence (AI), VWO is the most used A/B Testing and Personalization tool, on 0.9% of crawled sites.

1,631 crawled sites are labelled Artificial Intelligence (AI), and 15 of them run VWO. Google Optimize follows at 0.4%. VWO leads A/B Testing and Personalization in Artificial Intelligence (AI).

In Financial Services, VWO is the most used A/B Testing and Personalization tool, on 0.9% of crawled sites.

548 crawled sites are labelled Financial Services, and 5 of them run VWO. Optimizely follows at 0.2%. VWO leads A/B Testing and Personalization in Financial Services.

In Biotechnology, VWO is the most used A/B Testing and Personalization tool, on 0.2% of crawled sites.

521 crawled sites are labelled Biotechnology, and 1 of them run VWO. Google Optimize follows at 0.0%. VWO leads A/B Testing and Personalization in Biotechnology.

VWO, Google Optimize, Optimizely hold 86% of all A/B Testing and Personalization installs counted.

117 installs were counted across 11 A/B Testing and Personalization tools. This chart divides by that total, so the bars add up to 100. Three tools hold 86% of A/B Testing and Personalization.

Convert Experiences share is flat across employee bands, from 0.1% to 0.1%, a null result.

Company size does not separate Convert Experiences adoption in this sample. Size does not predict Convert Experiences use.

Attrition funnel

Named failures