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Advertising and Attribution in the wider sample

18 Advertising and Attribution tools counted across 8,291 company websites, a plain fetch separate from the group crawls. Advertising and Attribution in the groups.

Last updated 2026-10-15

• LinkedIn Insight Tag runs on 4.2% of the 8,291 company websites crawled, the most of any Advertising and Attribution tool.
• LinkedIn Insight Tag share runs from 1.3% in Biotechnology to 6.7% in Administrative Services.
• LinkedIn Insight Tag is most common at 51-200 employees, on 5.0% of sites in that band.
• LinkedIn Insight Tag share is highest in Australia, at 7.5% of crawled sites there.
• Meta Pixel share runs from 1.0% in Biotechnology to 6.3% in Apps.
• In Artificial Intelligence (AI), LinkedIn Insight Tag is the most used Advertising and Attribution tool, on 6.3% of crawled sites.
• In Financial Services, Meta Pixel is the most used Advertising and Attribution tool, on 5.8% of crawled sites.
• In Biotechnology, LinkedIn Insight Tag is the most used Advertising and Attribution tool, on 1.3% of crawled sites.

LinkedIn Insight Tag runs on 4.2% of the 8,291 company websites crawled, the most of any Advertising and Attribution tool.

LinkedIn Insight Tag was found on 348 sites. Meta Pixel came second with 330. Shares are of the whole sample, and a site can run more than one tool, so the bars do not add up to 100. LinkedIn Insight Tag leads Advertising and Attribution at 4.2%.

LinkedIn Insight Tag share runs from 1.3% in Biotechnology to 6.7% in Administrative Services.

Administrative Services: 23 of 344 crawled sites run LinkedIn Insight Tag. Biotechnology: 7 of 521. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest. LinkedIn Insight Tag is 5.0 times as common in Administrative Services as in Biotechnology.

LinkedIn Insight Tag is most common at 51-200 employees, on 5.0% of sites in that band.

103 of the 2,042 crawled sites with 51-200 employees run LinkedIn Insight Tag. At 11-50 employees the share is 3.9%. LinkedIn Insight Tag skews to 51-200 employee companies.

LinkedIn Insight Tag share is highest in Australia, at 7.5% of crawled sites there.

16 of the 212 crawled Australia sites run LinkedIn Insight Tag, against 4.2% across all countries. Countries with fewer than 150 crawled sites are not compared. LinkedIn Insight Tag is strongest in Australia.

Meta Pixel share runs from 1.0% in Biotechnology to 6.3% in Apps.

Apps: 25 of 395 crawled sites run Meta Pixel. Biotechnology: 5 of 521. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest. Meta Pixel is 6.6 times as common in Apps as in Biotechnology.

In Artificial Intelligence (AI), LinkedIn Insight Tag is the most used Advertising and Attribution tool, on 6.3% of crawled sites.

1,631 crawled sites are labelled Artificial Intelligence (AI), and 102 of them run LinkedIn Insight Tag. Google Ads Conversion follows at 4.2%. LinkedIn Insight Tag leads Advertising and Attribution in Artificial Intelligence (AI).

In Financial Services, Meta Pixel is the most used Advertising and Attribution tool, on 5.8% of crawled sites.

548 crawled sites are labelled Financial Services, and 32 of them run Meta Pixel. LinkedIn Insight Tag follows at 4.4%. Meta Pixel leads Advertising and Attribution in Financial Services.

In Biotechnology, LinkedIn Insight Tag is the most used Advertising and Attribution tool, on 1.3% of crawled sites.

521 crawled sites are labelled Biotechnology, and 7 of them run LinkedIn Insight Tag. Meta Pixel follows at 1.0%. LinkedIn Insight Tag leads Advertising and Attribution in Biotechnology.

Attrition funnel

Named failures