Advertising and Attribution adoption 2026
Last updated 2026-09-03
Key findings
- LinkedIn Insight Tag runs on 4.2% of the 8,130 company websites crawled, the most of any Advertising and Attribution tool.
- LinkedIn Insight Tag share runs from 1.3% in Biotechnology to 6.7% in Administrative Services.
- LinkedIn Insight Tag is most common at 51-200 employees, on 5.1% of sites in that band.
- LinkedIn Insight Tag share is highest in Australia, at 7.8% of crawled sites there.
- Meta Pixel share runs from 1.0% in Biotechnology to 6.5% in Apps.
- In Artificial Intelligence (AI), LinkedIn Insight Tag is the most used Advertising and Attribution tool, on 6.2% of crawled sites.
- In Financial Services, Meta Pixel is the most used Advertising and Attribution tool, on 6.0% of crawled sites.
- In Biotechnology, LinkedIn Insight Tag is the most used Advertising and Attribution tool, on 1.3% of crawled sites.
LinkedIn Insight Tag runs on 4.2% of the 8,130 company websites crawled, the most of any Advertising and Attribution tool.
LinkedIn Insight Tag was found on 341 sites. Meta Pixel came second with 325. Shares are of the whole sample, and a site can run more than one tool, so the bars do not add up to 100.
LinkedIn Insight Tag share runs from 1.3% in Biotechnology to 6.7% in Administrative Services.
Administrative Services: 22 of 328 crawled sites run LinkedIn Insight Tag. Biotechnology: 7 of 521. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest.
LinkedIn Insight Tag is most common at 51-200 employees, on 5.1% of sites in that band.
96 of the 1,881 crawled sites with 51-200 employees run LinkedIn Insight Tag. At 11-50 employees the share is 3.9%.
LinkedIn Insight Tag share is highest in Australia, at 7.8% of crawled sites there.
16 of the 206 crawled Australia sites run LinkedIn Insight Tag, against 4.2% across all countries. Countries with fewer than 150 crawled sites are not compared.
Meta Pixel share runs from 1.0% in Biotechnology to 6.5% in Apps.
Apps: 25 of 384 crawled sites run Meta Pixel. Biotechnology: 5 of 521. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest.
In Artificial Intelligence (AI), LinkedIn Insight Tag is the most used Advertising and Attribution tool, on 6.2% of crawled sites.
1,606 crawled sites are labelled Artificial Intelligence (AI), and 100 of them run LinkedIn Insight Tag. Google Ads Conversion follows at 4.2%.
In Financial Services, Meta Pixel is the most used Advertising and Attribution tool, on 6.0% of crawled sites.
536 crawled sites are labelled Financial Services, and 32 of them run Meta Pixel. LinkedIn Insight Tag follows at 4.5%.
In Biotechnology, LinkedIn Insight Tag is the most used Advertising and Attribution tool, on 1.3% of crawled sites.
521 crawled sites are labelled Biotechnology, and 7 of them run LinkedIn Insight Tag. Meta Pixel follows at 1.0%.
Attrition funnel
| Step | Count |
|---|---|
| Domains selected for the sample Company domains drawn from the source universe. |
30,000 |
| Homepage fetched A response was returned for the request. |
8,948 |
| Fetch succeeded A 200 response with a readable HTML body. |
8,130 |
| Firmographics joined Industry, country and employee band all present. The base every share on this site is divided by. |
8,130 |
Named failures
| Reason | Count | Share of attempted |
|---|---|---|
| HTTP 502 | 249 | 2.8% |
| HTTP 403 | 243 | 2.7% |
| Connection timeout | 205 | 2.3% |
| SSL error | 55 | 0.6% |
| HTTP 429 (rate limited) | 20 | 0.2% |
| HTTP 503 | 11 | 0.1% |
| HTTP 500 | 9 | 0.1% |
| Connect | 5 | 0.1% |
| Proxy error | 4 | 0.0% |
| HTTP 401 | 4 | 0.0% |
| HTTP 526 | 3 | 0.0% |
| HTTP 530 | 2 | 0.0% |
| HTTP 521 | 2 | 0.0% |
| HTTP 525 | 2 | 0.0% |
| Too many redirects | 2 | 0.0% |
| HTTP 523 | 1 | 0.0% |
| Http520 | 1 | 0.0% |
Cite this
LinkedIn Insight Tag runs on 4.2% of the 8,130 company websites crawled, the most of any Advertising and Attribution tool, https://installmap.com/stats/advertising-attribution, Installmap, September 2026.