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CMS adoption 2026

Last updated 2026-09-03

Key findings

  1. Webflow runs on 17.7% of the 8,130 company websites crawled, the most of any CMS tool.
  2. Webflow share runs from 10.0% in Biotechnology to 23.7% in Artificial Intelligence (AI).
  3. Webflow is most common at 51-200 employees, on 19.7% of sites in that band.
  4. Webflow share is highest in Germany, at 27.6% of crawled sites there.
  5. WordPress share runs from 5.3% in Commerce and Shopping to 18.8% in Biotechnology.
  6. In Artificial Intelligence (AI), Webflow is the most used CMS tool, on 23.7% of crawled sites.
  7. In Financial Services, Webflow is the most used CMS tool, on 22.8% of crawled sites.
  8. In Biotechnology, WordPress is the most used CMS tool, on 18.8% of crawled sites.

Webflow runs on 17.7% of the 8,130 company websites crawled, the most of any CMS tool.

CMS tools, share of crawled company websitesWebflow17.7%WordPress11.0%Squarespace3.5%Wix2.8%Drupal0.4%Contentful0.3%Sanity0.2%Craft CMS0.2%Duda0.2%HubSpot CMS0.2%
CMS tools, share of crawled company websites

Webflow was found on 1,437 sites. WordPress came second with 893. Shares are of the whole sample, and a site can run more than one tool, so the bars do not add up to 100.

Key takeaway: Webflow leads CMS at 17.7%.

Webflow share runs from 10.0% in Biotechnology to 23.7% in Artificial Intelligence (AI).

Webflow share by industryArtificial Intelligence (…23.7%Financial Services22.8%Biotechnology10.0%Information Technology20.4%Health Care19.9%Apps17.2%Data and Analytics20.2%Commerce and Shopping13.8%Administrative Services21.3%Energy19.5%
Webflow share by industry

Artificial Intelligence (AI): 381 of 1,606 crawled sites run Webflow. Biotechnology: 52 of 521. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest.

Key takeaway: Webflow is 2.4 times as common in Artificial Intelligence (AI) as in Biotechnology.

Webflow is most common at 51-200 employees, on 19.7% of sites in that band.

Webflow share by employee band11-5017.1%51-20019.7%
Webflow share by employee band

370 of the 1,881 crawled sites with 51-200 employees run Webflow. At 11-50 employees the share is 17.1%.

Key takeaway: Webflow skews to 51-200 employee companies.

Webflow share is highest in Germany, at 27.6% of crawled sites there.

Webflow share by countryUnited States17.1%United Kingdom16.5%Canada12.5%France22.4%Germany27.6%Australia21.4%Netherlands15.4%Sweden16.2%Denmark27.0%Finland10.8%
Webflow share by country

115 of the 416 crawled Germany sites run Webflow, against 17.7% across all countries. Countries with fewer than 150 crawled sites are not compared.

Key takeaway: Webflow is strongest in Germany.

WordPress share runs from 5.3% in Commerce and Shopping to 18.8% in Biotechnology.

WordPress share by industryArtificial Intelligence (…7.1%Financial Services9.5%Biotechnology18.8%Information Technology11.9%Health Care14.6%Apps7.8%Data and Analytics12.6%Commerce and Shopping5.3%Administrative Services10.4%Energy13.4%
WordPress share by industry

Biotechnology: 98 of 521 crawled sites run WordPress. Commerce and Shopping: 18 of 341. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest.

Key takeaway: WordPress is 3.6 times as common in Biotechnology as in Commerce and Shopping.

In Artificial Intelligence (AI), Webflow is the most used CMS tool, on 23.7% of crawled sites.

CMS tools in Artificial Intelligence (AI)Webflow23.7%WordPress7.1%Squarespace2.5%Wix2.0%Sanity0.5%Contentful0.2%Craft CMS0.2%HubSpot CMS0.2%Adobe Experience Manager0.1%Framer0.1%
CMS tools in Artificial Intelligence (AI)

1,606 crawled sites are labelled Artificial Intelligence (AI), and 381 of them run Webflow. WordPress follows at 7.1%.

Key takeaway: Webflow leads CMS in Artificial Intelligence (AI).

In Financial Services, Webflow is the most used CMS tool, on 22.8% of crawled sites.

CMS tools in Financial ServicesWebflow22.8%WordPress9.5%Squarespace1.9%Wix1.3%Duda0.6%HubSpot CMS0.6%Contentful0.4%Adobe Experience Manager0.4%Joomla0.4%Sanity0.2%
CMS tools in Financial Services

536 crawled sites are labelled Financial Services, and 122 of them run Webflow. WordPress follows at 9.5%.

Key takeaway: Webflow leads CMS in Financial Services.

In Biotechnology, WordPress is the most used CMS tool, on 18.8% of crawled sites.

CMS tools in BiotechnologyWordPress18.8%Webflow10.0%Squarespace5.8%Wix3.1%Craft CMS0.4%HubSpot CMS0.4%Sitecore0.4%Drupal0.2%Duda0.2%Joomla0.2%
CMS tools in Biotechnology

521 crawled sites are labelled Biotechnology, and 98 of them run WordPress. Webflow follows at 10.0%.

Key takeaway: WordPress leads CMS in Biotechnology.

Attrition funnel

StepCount
Domains selected for the sample
Company domains drawn from the source universe.		 30,000
Homepage fetched
A response was returned for the request.		 8,948
Fetch succeeded
A 200 response with a readable HTML body.		 8,130
Firmographics joined
Industry, country and employee band all present. The base every share on this site is divided by.		 8,130

Named failures

ReasonCountShare of attempted
HTTP 502 249 2.8%
HTTP 403 243 2.7%
Connection timeout 205 2.3%
SSL error 55 0.6%
HTTP 429 (rate limited) 20 0.2%
HTTP 503 11 0.1%
HTTP 500 9 0.1%
Connect 5 0.1%
Proxy error 4 0.0%
HTTP 401 4 0.0%
HTTP 526 3 0.0%
HTTP 530 2 0.0%
HTTP 521 2 0.0%
HTTP 525 2 0.0%
Too many redirects 2 0.0%
HTTP 523 1 0.0%
Http520 1 0.0%

Cite this

Webflow runs on 17.7% of the 8,130 company websites crawled, the most of any CMS tool. , https://installmap.com/stats/cms, Installmap, September 2026.

Last updated 2026-09-03