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CRM and Marketing Automation in the wider sample

20 CRM and Marketing Automation tools counted across 8,291 company websites, a plain fetch separate from the group crawls. CRM and Marketing Automation in the groups.

Last updated 2026-10-15

• HubSpot runs on 9.0% of the 8,291 company websites crawled, the most of any CRM and Marketing Automation tool.
• HubSpot share runs from 2.3% in Biotechnology to 15.0% in Data and Analytics.
• HubSpot is most common at 51-200 employees, on 12.0% of sites in that band.
• HubSpot share is highest in the United States, at 10.0% of crawled sites there.
• In Artificial Intelligence (AI), HubSpot is the most used CRM and Marketing Automation tool, on 12.0% of crawled sites.
• In Financial Services, HubSpot is the most used CRM and Marketing Automation tool, on 11.1% of crawled sites.
• In Biotechnology, HubSpot is the most used CRM and Marketing Automation tool, on 2.3% of crawled sites.
• HubSpot, Mailchimp, Salesforce Pardot hold 88% of all CRM and Marketing Automation installs counted.

HubSpot runs on 9.0% of the 8,291 company websites crawled, the most of any CRM and Marketing Automation tool.

HubSpot was found on 748 sites. Mailchimp came second with 73. Shares are of the whole sample, and a site can run more than one tool, so the bars do not add up to 100. HubSpot leads CRM and Marketing Automation at 9.0%.

HubSpot share runs from 2.3% in Biotechnology to 15.0% in Data and Analytics.

Data and Analytics: 56 of 373 crawled sites run HubSpot. Biotechnology: 12 of 521. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest. HubSpot is 6.5 times as common in Data and Analytics as in Biotechnology.

HubSpot is most common at 51-200 employees, on 12.0% of sites in that band.

246 of the 2,042 crawled sites with 51-200 employees run HubSpot. At 11-50 employees the share is 8.0%. HubSpot skews to 51-200 employee companies.

HubSpot share is highest in the United States, at 10.0% of crawled sites there.

548 of the 5,475 crawled United States sites run HubSpot, against 9.0% across all countries. Countries with fewer than 150 crawled sites are not compared. HubSpot is strongest in the United States.

In Artificial Intelligence (AI), HubSpot is the most used CRM and Marketing Automation tool, on 12.0% of crawled sites.

1,631 crawled sites are labelled Artificial Intelligence (AI), and 195 of them run HubSpot. Mailchimp follows at 0.5%. HubSpot leads CRM and Marketing Automation in Artificial Intelligence (AI).

In Financial Services, HubSpot is the most used CRM and Marketing Automation tool, on 11.1% of crawled sites.

548 crawled sites are labelled Financial Services, and 61 of them run HubSpot. Salesforce Pardot follows at 1.1%. HubSpot leads CRM and Marketing Automation in Financial Services.

In Biotechnology, HubSpot is the most used CRM and Marketing Automation tool, on 2.3% of crawled sites.

521 crawled sites are labelled Biotechnology, and 12 of them run HubSpot. Mailchimp follows at 1.0%. HubSpot leads CRM and Marketing Automation in Biotechnology.

HubSpot, Mailchimp, Salesforce Pardot hold 88% of all CRM and Marketing Automation installs counted.

979 installs were counted across 20 CRM and Marketing Automation tools. This chart divides by that total, so the bars add up to 100. Three tools hold 88% of CRM and Marketing Automation.

Attrition funnel

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