CRM and Marketing Automation adoption 2026
Last updated 2026-09-03
Key findings
- HubSpot runs on 8.8% of the 8,130 company websites crawled, the most of any CRM and Marketing Automation tool.
- HubSpot share runs from 2.3% in Biotechnology to 14.6% in Data and Analytics.
- HubSpot is most common at 51-200 employees, on 11.5% of sites in that band.
- HubSpot share is highest in the United States, at 9.8% of crawled sites there.
- In Artificial Intelligence (AI), HubSpot is the most used CRM and Marketing Automation tool, on 11.8% of crawled sites.
- In Financial Services, HubSpot is the most used CRM and Marketing Automation tool, on 11.0% of crawled sites.
- In Biotechnology, HubSpot is the most used CRM and Marketing Automation tool, on 2.3% of crawled sites.
- HubSpot, Mailchimp, Salesforce Pardot hold 88% of all CRM and Marketing Automation installs counted.
HubSpot runs on 8.8% of the 8,130 company websites crawled, the most of any CRM and Marketing Automation tool.
HubSpot was found on 718 sites. Mailchimp came second with 72. Shares are of the whole sample, and a site can run more than one tool, so the bars do not add up to 100.
HubSpot share runs from 2.3% in Biotechnology to 14.6% in Data and Analytics.
Data and Analytics: 52 of 356 crawled sites run HubSpot. Biotechnology: 12 of 521. Only industries with at least 150 crawled sites are compared here; the tool page lists the rest.
HubSpot is most common at 51-200 employees, on 11.5% of sites in that band.
216 of the 1,881 crawled sites with 51-200 employees run HubSpot. At 11-50 employees the share is 8.0%.
HubSpot share is highest in the United States, at 9.8% of crawled sites there.
527 of the 5,384 crawled United States sites run HubSpot, against 8.8% across all countries. Countries with fewer than 150 crawled sites are not compared.
In Artificial Intelligence (AI), HubSpot is the most used CRM and Marketing Automation tool, on 11.8% of crawled sites.
1,606 crawled sites are labelled Artificial Intelligence (AI), and 190 of them run HubSpot. Mailchimp follows at 0.5%.
In Financial Services, HubSpot is the most used CRM and Marketing Automation tool, on 11.0% of crawled sites.
536 crawled sites are labelled Financial Services, and 59 of them run HubSpot. Salesforce Pardot follows at 0.7%.
In Biotechnology, HubSpot is the most used CRM and Marketing Automation tool, on 2.3% of crawled sites.
521 crawled sites are labelled Biotechnology, and 12 of them run HubSpot. Mailchimp follows at 1.0%.
HubSpot, Mailchimp, Salesforce Pardot hold 88% of all CRM and Marketing Automation installs counted.
944 installs were counted across 20 CRM and Marketing Automation tools. This chart divides by that total, so the bars add up to 100.
Attrition funnel
| Step | Count |
|---|---|
| Domains selected for the sample Company domains drawn from the source universe. |
30,000 |
| Homepage fetched A response was returned for the request. |
8,948 |
| Fetch succeeded A 200 response with a readable HTML body. |
8,130 |
| Firmographics joined Industry, country and employee band all present. The base every share on this site is divided by. |
8,130 |
Named failures
| Reason | Count | Share of attempted |
|---|---|---|
| HTTP 502 | 249 | 2.8% |
| HTTP 403 | 243 | 2.7% |
| Connection timeout | 205 | 2.3% |
| SSL error | 55 | 0.6% |
| HTTP 429 (rate limited) | 20 | 0.2% |
| HTTP 503 | 11 | 0.1% |
| HTTP 500 | 9 | 0.1% |
| Connect | 5 | 0.1% |
| Proxy error | 4 | 0.0% |
| HTTP 401 | 4 | 0.0% |
| HTTP 526 | 3 | 0.0% |
| HTTP 530 | 2 | 0.0% |
| HTTP 521 | 2 | 0.0% |
| HTTP 525 | 2 | 0.0% |
| Too many redirects | 2 | 0.0% |
| HTTP 523 | 1 | 0.0% |
| Http520 | 1 | 0.0% |
Cite this
HubSpot runs on 8.8% of the 8,130 company websites crawled, the most of any CRM and Marketing Automation tool, https://installmap.com/stats/crm-marketing-automation, Installmap, September 2026.