How to use technographics tools in 2026
What to do when the question is about one piece of software: where it is used, where it is not, and how far the number can be pushed.
1. Start from the tool
The tools index lists every tool tracked, 275 of them, with its category and its share. A tool page carries the share of the wider sample and the cuts underneath it.
If the question is about a market rather than a tool, the category pages rank the tools inside one category against each other.
2. Read the same tool across the six groups
The group tool page, at /groups/<group>/<tool>, carries one chart of that tool's share in every group it was detected in. That is where a tool shows a different picture per list: a tool can lead among Y Combinator companies and be near absent in the Fortune 500, on the same crawl date.
Each group's page states its own denominator, so the shares in that chart are comparable to each other and not to a number from somewhere else.
3. Cut the number by industry, size and country
The segment tables split a tool by industry, employee band and country. A cell is published once its base reaches 20 crawled sites and prints n/a below that. Findings compare only segments with at least 150 crawled sites.
The bands come from the sample's own records: 11 to 1,000 employees, in the United States, the United Kingdom, Canada, Ireland, Australia, Germany, the Netherlands, France, Sweden, Norway, Denmark, Finland and Iceland.
4. Check the tool against the wider sample
The stats pages cover the wider crawl of 8,130 company sites drawn from Crunchbase company records, which is a different base from the named lists. Use it to see whether a share in a group is the group or the market.
Do not mix the two bases in one sentence: a share of the Tranco top 10,000 is not comparable to a share of the wider sample.
5. Take the badge if the tool is yours
Where a tool is the most detected in its category in a group, the badges page carries a badge that states the claim, the share and the group. The embed snippet is printed on the tool's group page in HTML and Markdown, and the badge links back to the page holding the count, the denominator and the crawl date.
The badge redraws when the group is crawled again, and the link keeps pointing at the same page.
What the numbers do not say
Detection reads what a homepage loads. A tool used behind a login, or inside a warehouse, leaves nothing on a public page and is out of scope: the method page names the tools left out for that reason. A detected script also does not prove a paid contract.