How to use technographics tools in 2026
One tool, followed across every list on the site. HubSpot is on 25.6% of the crawled Inc 5000 and 2.5% of the crawled Fortune 500, on the same crawl date. This is how to get from one of those numbers to the other and to the cuts underneath them.
1. Open the tool inside one list
The tools index carries every tool tracked. A tool page gives its share of the wider sample; the group tool page, at /groups/inc5000_2026/hubspot, gives its share of one named list with that list's own denominator printed on it.
In the Inc 5000 CRM and marketing automation block the order runs HubSpot at 25.6%, Klaviyo at 6.7% and Salesforce Pardot at 1.9%. The gap between first and second is the number to write down.
What this step gives you: HubSpot on 25.6% of the 4,886 crawled Inc 5000 companies (1,252 domains).
2. Read the same tool in every other list
One chart on that page carries the tool's share in each list it was detected in. Every bar divides by its own list's denominator, which the group pages state, so the bars are comparable to each other.
The six read: Inc 5000 25.6% (1,252 of 4,886), Y Combinator 11.2% (602 of 5,386), Fortune 500 2.5% (12 of 472), Unicorns 17.0% (170 of 1,000), SaaS 7.0% (572 of 8,173) and Tranco 4.0% (63 of 1,572). Same tool, same crawl date, same fingerprint.
What this step gives you: A gap of 23.1 points between the Inc 5000 and the Fortune 500.
3. Cut the number by industry, size and place
The Inc 5000 page splits every tool by industry, employee band and state, with the base for each column printed in its heading. The spread inside a list is usually wider than the spread between lists.
For HubSpot: by industry, 49.7% in Software (base 350) against 6.5% in Consumer Products (base 262). By employee band, 33.0% at 501-1000 against 12.6% at 1-10. By state, 43.0% in Massachusetts against 12.7% in Maryland.
What this step gives you: A spread of 43.2 points by industry, 20.4 by employee band and 30.3 by state.
4. Check the floor before quoting a cell
The method page states the floor under every published cell: "A cell is published once its base reaches 20 crawled sites; below that it reads n/a. Findings on the stats pages compare only segments with at least 150 crawled sites." Group segment tables carry their own floor of 100 crawled domains in the segment, and print n/a below it.
That is why a small state or a thin industry shows n/a rather than a number: a percentage of twelve domains moves several points when one company changes a script. The bands and labels come from the lists' own records and from Crunchbase company records for the wider sample, which covers 11 to 1,000 employees.
What this step gives you: Every cell quoted above sits on a base of at least 118 crawled domains.
5. Check the tool against the wider sample
The stats pages cover a separate crawl of 8,291 company sites drawn from Crunchbase company records, in the United States, the United Kingdom, Canada, Ireland, Australia, Germany, the Netherlands, France, Sweden, Norway, Denmark, Finland and Iceland. That is a different base from the named lists, and it is fetched plain rather than rendered.
Installmap measures the gap between the two fetch methods: across the Inc 5000 domains with both records, a plain fetch finds 35.8% of the installs the rendered page shows. Tools loaded through a tag manager are the largest part of that gap. Do not put a group share and a sample share in the same sentence.
What this step gives you: 35.8% plain recall on the Inc 5000, so a plain fetch undercounts.
6. Take the badge if the tool is yours
Where a tool leads its category in a list, the badges page carries a badge stating the claim, the share and the list. HubSpot's Inc 5000 badge reads "#1 CRM · 1,252 Inc 5000 companies" and its alt text carries the full claim: "HubSpot is the most detected CRM tool among the Inc 5000: 1,252 of 4,886 crawled Inc 5000 companies (25.6%)".
The embed is printed on the tool's group page in HTML and Markdown, for example [](https://installmap.com/groups/inc5000_2026/hubspot). The image redraws when the list is crawled again and the link keeps pointing at the page holding the count, the denominator and the crawl date.
What this step gives you: One badge at /badges/inc5000_2026/hubspot.svg, linking back to the page with the base on it.
Citing it
Every group tool page carries a Cite this card. HubSpot's Inc 5000 card reads: Installmap, HubSpot among the Inc 5000, crawl of 4 September 2026, https://installmap.com/groups/inc5000_2026/hubspot.
The counts are free to cite with a link back to the page the number came from. Name the list in the sentence: 25.6% is a share of the crawled Inc 5000, and writing it as a share of companies in general is wrong by 23.1 points against the Fortune 500 alone.
What this cannot answer
Detection reads what a homepage loads. A tool used behind a login, or inside a warehouse, leaves nothing on a public page and is out of scope; the method page names the tools left out for that reason. A detected script also does not prove a paid contract, only that the site loads the code.
A share is also not a trend. Each list carries one crawl date, 4 September 2026 for every list, so a direction of travel is not something this site can give you yet. The data updates page carries one row per crawl.