Installmap vs HG Insights
What each one is
Installmap publishes the share of each list of companies that runs each piece of software. The lists crawled as sets are the Inc 5000, Y Combinator companies, the Fortune 500, unicorns, SaaS companies and the Tranco top 10,000. Each company homepage is loaded in a headless browser and matched against known fingerprints for analytics, CRM and marketing automation, advertising, chat, e-commerce, consent and hosting tools. The denominators, the crawl dates and the method are published.
HG Insights (hginsights.com): A B2B revenue intelligence platform combining firmographic, technographic, technology spend and buyer intent data with market sizing, account scoring and sales research modules.
Row by row
| Installmap | HG Insights | |
|---|---|---|
| Named company lists crawled | Inc 5000 4,886 of 4,929 fetched; Y Combinator 5,386 of 6,133; Fortune 500 472 of 472 fetched; Unicorns 1,000 of 1,000 fetched; SaaS 8,173 of 9,008 fetched; Tranco 1,572 of 1,573 fetched. | check |
| Share printed with its base and date | Yes. Every share prints the count, the crawled denominator and the crawl date. 21,489 domains returned a usable record across the 6 lists. | check |
| Same tool across every list | Yes. Every tool page shows its count and share in each of the 6 lists, from one crawl run with one detector. | check |
| Cuts by industry, size and country | Yes. Industry, employee size band and country. Segments under 20 crawled domains read n/a. | check |
| Detection fingerprints and categories | 448 fingerprints across 26 categories: script hosts, generator meta tags, response headers, form endpoints and payment iframe hosts. | check |
| Rendered against plain fetch recall | Yes. Plain fetches find 35.8% of what the rendered crawl finds on the 3,569 Inc 5000 domains with both records: 13,100 installs against 36,546. | check |
| Failure funnel published | Yes. Each list prints its own attrition above, and the method page prints every step of the segment sample from 30,000 domains selected to 8,291 usable records, with 17 named failure reasons and a count each. | check |
| Publishing floor per cell | Yes. A segment under 20 crawled domains prints n/a. A tool under 5 installs in a list gets no share. | check |
| Free to read and to cite | Yes. Every page that publishes a number carries a cite block with the number, the denominator and the crawl date. | check |
| Lookup of a single site | No. The unit is a named list of companies, not one domain. | No. The pricing page states access is by demo request or by contacting sales, with no free trial. |
| Historical records | No. One crawl per list, dated 4 September 2026. | check |
| A list of companies to take away | No. The site publishes shares of a list, not the companies in it. A research post carries the CSV behind that post. | Modules are bought separately. Seat and credit volumes are not published. |
| Contact data | No. No person, email address or phone number is held. | check |
| Price | Free to read. Nothing is for sale. | Not published as list prices. Stated as based on data consumption, with a standard 2 year contract and a 1 year term at a higher price. |
"check" marks a cell HG Insights does not state on its public pages.
What Installmap answers
- What share of a list runs HubSpot: HubSpot is on 25.6% of the 4,886 crawled Inc 5000 domains, against 2.5% of the 472 crawled Fortune 500 domains.
- How far consent tooling has reached the Fortune 500: OneTrust is on 44.9% of the 472 crawled Fortune 500 domains.
- Which analytics tool the newest companies pick: PostHog is on 12.8% of the 5,386 crawled Y Combinator domains.
What HG Insights carries that Installmap does not
- Coverage stated as 40M+ companies with firmographic, technographic and spend data.
- Technology spend estimates and buyer intent, neither of which a homepage crawl can produce.
- Market sizing and account scoring modules.
Which one for which question
| Question | Answered by |
|---|---|
| What share of the Inc 5000 runs a given tool, and what is the base | Installmap, 4,886 crawled domains |
| Whether that share holds across 6 different lists | Installmap |
| How the number was produced, and what failed | Installmap, method page |
| What does a company spend on a technology | HG Insights |
| Which accounts are in market right now | HG Insights |
Notes on HG Insights
The pricing page states that no pilot and no free trial plan is currently available.
The homepage states that RGI Fabric covers 40M+ companies with firmographic, technographic and spend data.
Access is by demo request or by contacting sales; there is no self-serve lookup.
No dollar figure appears anywhere on the public pages read, so every quantitative cell except the contract term is quote-only.
How HG Insights was read
The HG Insights column comes from hginsights.com and its pricing page, read on 3 September 2026 and 5 September 2026 with no account. A cell reads "check" where the figure is not on those pages. The Installmap column is generated from the crawl when the page is served; the method page carries the sample, the funnel and the failure counts.