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Shopify market share

Installmap, 2026-11-05 · Download PDF

Shopify runs the homepage of 350 of the 4,888 Inc 5000 companies we crawled (7.2%). Among the 561 Inc 5000 sites that run a store platform we can detect, Shopify has 62.4%, WooCommerce 29.4% and Squarespace Commerce 6.2%. Magento and BigCommerce together are on 11.

Shopify by company list

Source: Installmap, November 2026.

Company list Sites crawled On Shopify Share of sites Sites on any store platform Shopify share of store platforms
Inc 5000 (2026) 4,888 350 7.2% 561 62.4%
Unicorns 1,000 23 2.3% 43 53.5%
Y Combinator 5,388 66 1.2% 107 61.7%
Fortune 500 472 1 0.2% 5 n/a
SaaS companies 8,048 4 0.0% 157 2.5%

Where a company sells online from its homepage, it is on Shopify about six times in ten, on the Inc 5000 and in YC alike. The Fortune 500 barely shows up: the one Shopify homepage is Constellation Brands (cbrands.com), and four more run WooCommerce. Large brands usually sell from a separate shop domain or subdomain, which a homepage crawl does not see. SaaS sites go the other way: 130 of their 157 store installs are WooCommerce.

Store platforms side by side

Company list Shopify WooCommerce Squarespace Commerce Magento BigCommerce Other
Inc 5000 (2026) 350 165 35 6 5 0
Y Combinator 66 20 13 7 1 0
Unicorns 23 10 1 4 2 3
SaaS companies 4 130 16 6 0 1

"Other" for unicorns is one site each on Salesforce Commerce Cloud, Shopware and PrestaShop. No site in these lists runs two store platforms on its homepage.

Inc 5000: Shopify by industry

Industries with at least 50 companies and at least one Shopify homepage.

Industry Companies On Shopify Share
Consumer Products 261 206 78.9%
Food & Beverage 167 77 46.1%
Manufacturing 154 23 14.9%
Business Products 60 7 11.7%
Education 89 5 5.6%
Consumer Services 126 7 5.6%
Healthcare & Medical 423 10 2.4%
Logistics & Transportation 158 3 1.9%
Energy & Utilities 61 1 1.6%
Security 81 1 1.2%
Advertising, Marketing & PR 439 4 0.9%

Four in five Inc 5000 consumer products companies run their site on Shopify. In Consumer Products, WooCommerce is on 9 sites against Shopify's 206. Software, IT services, financial services and legal firms have one Shopify homepage between them.

Inc 5000: Shopify by company size

Employees Companies On Shopify Share
1 to 10 436 97 22.2%
11 to 50 2,022 165 8.2%
51 to 200 1,469 71 4.8%
201 to 500 528 9 1.7%
501 to 1,000 222 6 2.7%
1,001 to 5,000 175 2 1.1%
5,000 and more 22 0 0.0%

Shopify's share falls with headcount, the opposite of Salesforce. One in five Inc 5000 companies with ten or fewer staff runs a Shopify store as its website.

What the Inc 5000 Shopify stores add

Of the 350 Inc 5000 Shopify homepages:

Tool Stores Share
Klaviyo 263 75.1%
Triple Whale 113 32.3%
Gorgias 82 23.4%
Rebuy 77 22.0%
Yotpo 75 21.4%
Recharge 71 20.3%
Attentive 54 15.4%
Okendo 51 14.6%
Postscript 37 10.6%
Afterpay 32 9.1%

Three in four load Klaviyo. 84 of the 350 (24.0%) sell subscriptions through Recharge or Skio.

How we counted

We loaded each company's homepage in a rendering browser in September and October 2026 and matched the page against our fingerprint rules. Shopify counts when the page loads assets from cdn.shopify.com/s/files/ or cdn.shopify.com/shopifycloud/, or defines the Shopify.theme object that every Shopify storefront sets. A company whose store lives on a separate domain or a shop. subdomain, with a homepage on another system, is not counted, so these numbers are a floor for Shopify use. The base is the sites that returned a page. The list of all 350 Inc 5000 Shopify companies and the full method are on the dataset link above.

Dataset

by_group.csv, inc5000_by_employees.csv, inc5000_by_industry.csv, inc5000_shopify_companies.csv, inc5000_shopify_store_tools.csv, README.md, METHOD.md

Cite this

Installmap, Shopify market share, 2026-11-05, https://installmap.com/research/shopify-market-share.

Groups referenced

Tools referenced