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WordPress market share

Installmap, 2026-11-12 · Download PDF

WordPress runs the homepage of 2,606 of the 4,888 Inc 5000 companies we crawled (53.3%). Among the 3,830 Inc 5000 sites where we detect any CMS, WordPress has 68.0%. Webflow is second with 412 sites.

YC startups look nothing like that. WordPress is on 403 of 5,388 YC homepages (7.5%), behind Webflow (847) and just ahead of Framer (386). In the batches from 2023 on, 18 of 2,240 companies run it.

WordPress by company list

Source: Installmap, November 2026.

Company list Sites crawled On WordPress Share of sites Sites with a detected CMS WordPress share of CMS sites Most common CMS
Inc 5000 (2026) 4,888 2,606 53.3% 3,830 68.0% WordPress
SaaS companies 8,048 2,570 31.9% 4,550 56.5% WordPress
Unicorns 1,000 244 24.4% 601 40.6% WordPress
Fortune 500 472 68 14.4% 297 22.9% Adobe Experience Manager (130)
Y Combinator 5,388 403 7.5% 2,001 20.1% Webflow (847)

The Fortune 500 runs on enterprise systems: Adobe Experience Manager is on 130 homepages (27.5%), WordPress on 68, Drupal on 49 and Sitecore on 37. Unicorns sit in between, with Webflow (114) and Contentful (80) behind WordPress.

YC by batch year

Batch year Companies WordPress Webflow Framer
2005 to 2014 510 90 (17.6%) 38 (7.5%) 5 (1.0%)
2015 to 2018 768 132 (17.2%) 135 (17.6%) 15 (2.0%)
2019 to 2022 1,870 163 (8.7%) 459 (24.5%) 109 (5.8%)
2023 and later 2,240 18 (0.8%) 215 (9.6%) 257 (11.5%)

Older YC companies are about as likely to run WordPress as Webflow. From 2019 Webflow took over, and from 2023 Framer passed Webflow too. The 2024, 2025 and 2026 batches have 1,798 companies and 8 WordPress homepages between them. Of the 2,240 companies from 2023 on, 1,688 (75.4%) show no CMS at all, and 982 of those are built on Next.js.

Inc 5000: WordPress by industry

Industries with at least 50 companies.

Industry Companies On WordPress Share
Legal 187 147 78.6%
Telecommunications 55 40 72.7%
Government Services 158 102 64.6%
Healthcare & Medical 423 273 64.5%
Human Resources 133 83 62.4%
Construction 307 187 60.9%
Financial Services 411 250 60.8%
IT Services 388 235 60.6%
Business & Corporate Services 311 180 57.9%
Education 89 51 57.3%
Energy & Utilities 61 34 55.7%
Insurance 89 49 55.1%
Security 81 44 54.3%
Real Estate 113 61 54.0%
Consumer Services 126 68 54.0%
Advertising, Marketing & PR 439 232 52.8%
Manufacturing 154 74 48.1%
Logistics & Transportation 158 75 47.5%
Travel & Hospitality 55 25 45.5%
Software 352 149 42.3%
Artificial Intelligence & Data 125 48 38.4%
Business Products 60 22 36.7%
Food & Beverage 167 48 28.7%
Consumer Products 261 23 8.8%

Four in five Inc 5000 law firms run WordPress. Consumer products companies are the exception at 8.8%: 206 of the 261 run their homepage on Shopify.

Inc 5000: WordPress by company size

Employees Companies On WordPress Share
1 to 10 436 167 38.3%
11 to 50 2,022 1,065 52.7%
51 to 200 1,469 813 55.3%
201 to 500 528 310 58.7%
501 to 1,000 222 121 54.5%
1,001 to 5,000 175 103 58.9%
5,000 and more 22 17 77.3%

The smallest Inc 5000 companies use WordPress least: 97 of the 436 run their homepage on Shopify instead. Above 10 employees the share stays between 52% and 59%.

Page builders

Half of the Inc 5000 WordPress homepages (1,347 of 2,606, 51.7%) load a page builder. Elementor is on 920 of them (35.3%), Divi on 261 (10.0%), Beaver Builder on 118 (4.5%) and Avada on 64 (2.5%).

How we counted

We loaded each company's homepage in a rendering browser in September and October 2026 and matched it against our fingerprint rules. WordPress counts when the page loads files from /wp-content/ or /wp-includes/, calls /wp-json/, or carries a WordPress generator tag. A company that uses WordPress only as a headless back end, or only for a blog on a subdomain, is not counted. The base is the homepages that returned a page. Full method and the CSVs are in the dataset below.

Dataset

by_group.csv, cms_by_group.csv, inc5000_by_employees.csv, inc5000_by_industry.csv, inc5000_wordpress_companies.csv, yc_by_year.csv, README.md, METHOD.md

Cite this

Installmap, WordPress market share, 2026-11-12, https://installmap.com/research/wordpress-market-share.

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