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Software install base data
Install base data lists the companies that use a given product. Sales teams use it to find companies that run a competitor's product, or a product their own connects to. Installmap sells it as one CSV per tool, 364 tools in all, from $49 one-time.
Install base lists from Installmap
Installmap sells one CSV per tool with the companies that use it, found on their homepage, in DNS records or in a job post from the last 90 days. 364 lists are on sale. A list under 1,000 rows costs $49, 1,000 to 9,999 rows cost $99 and 10,000 rows or more cost $199, one-time. 306 lists cost $49, 52 cost $99 and 6 cost $199. 19 lists, including Salesforce, NetSuite and Workday HCM, come from job posts only.
A row holds the company name, domain, industry, employee count, country, region, city, founding year, company email and phone where found, LinkedIn and X pages, email provider and the crawled lists the company is on. A row found through a job post adds the job title, its URL and the posting date. Up to three named people per company come with name, email and LinkedIn. In the Salesforce list, 12,896 of the 15,941 companies carry a LinkedIn page and 12,764 carry at least one named person.
| List | Companies | Price |
|---|---|---|
| Companies using Salesforce | 15,941 | $199 |
| Companies using HubSpot | 11,155 | $199 |
| Companies using NetSuite | 4,494 | $99 |
| Companies using Zendesk | 1,988 | $99 |
| Companies using Marketo | 1,332 | $99 |
| Companies using Workday HCM | 1,117 | $99 |
| Companies using Stripe | 1,114 | $99 |
| Companies using Shopify | 445 | $49 |
Amazon seller lists cost $99 per marketplace or $299 for all 7, with 1,033,838 sellers in all: Amazon sellers by marketplace.
Each list page shows the row count, the fill rate of every column and 25 rows before you pay, and mails a 20-row sample CSV with all columns.
Source: Installmap lists, October 2026.
Salesforce and HubSpot: what each provider counts
| Provider | Salesforce | HubSpot | What is counted | Price for the list |
|---|---|---|---|---|
| BuiltWith | 167,804 live websites | 513,259 live websites | Live websites in its index | $295 a month (Basic, 2 technologies) |
| Wappalyzer | 110,000 websites | 650,000 websites | Websites | $250 a month (Pro, 2 lead list technology targets) |
| TheirStack | 309,089 companies | 218,442 companies | Companies, from job posts and technographics | $109 per 1,000 company credits |
| Installmap | 15,941 companies | 11,155 companies | Companies in six crawled lists, DNS records and job posts from the last 90 days | $199 one-time each |
BuiltWith and Wappalyzer count websites, so a company with several sites can appear more than once. TheirStack and Installmap count companies. All 15,941 rows in the Installmap Salesforce list come from job posts. The HubSpot list holds 3,218 companies found on their homepage and 8,321 found through job posts; some were found both ways.
Source: builtwith.com, wappalyzer.com and theirstack.com, October 2026 (builtwith.com, theirstack.com/en/technology/hubspot, theirstack.com/en/technology/salesforce, trends.builtwith.com/crm/Salesforce, www.wappalyzer.com/technologies/crm/salesforce, www.wappalyzer.com/technologies/marketing-automation/hubspot). Prices: each provider's pricing page, October 2026. Installmap lists, October 2026.
Where each provider gets its install base
| Provider | Signal | Unit counted | Price stated |
|---|---|---|---|
| BuiltWith | Technology detected on websites in its index, stated as 491.9 million domains | Websites | $295, $495, $995 a month |
| Wappalyzer | Technology detected on websites, with company and contact details where available | Websites | $250, $450, $850 and up a month |
| TheirStack | Job postings and company technographics, stated as 33k technologies | Companies | $109 per 1,000 credits, API $49 a month |
| NerdyData | Code search over the HTML, scripts, headers and cookies of 14,720,877 crawled domains | Domains | $200, $300 a month. Enterprise on request |
| Enlyft | Technographic and other signals, stated as 22K+ technologies across 45M+ companies | Companies | None published anywhere on the site |
| HG Insights | Firmographic, technographic and spend data, stated as 40M+ companies | Companies | Not published. Starter, Growth, Enterprise |
| Installmap | Homepage crawls of six named company lists, MX and SPF records in DNS, and job posts from the last 90 days | Companies | $49, $99 or $199 one-time per tool |
Source: each provider's own pages, September 2026; prices, October 2026. Installmap lists, October 2026.
A homepage crawl finds tools that load on a public page, such as HubSpot, Shopify or Stripe. The homepage crawl found no NetSuite or Workday HCM installs, so those two lists, like 19 lists in all, come from job posts only. DNS records show the email and sending services a company uses.
Lists by category
| Category | Lists | Largest lists |
|---|---|---|
| Email Hosting | 7 | Google Workspace 34,357 ($199); Microsoft 365 15,142 ($199); Zoho Mail 1,261 ($99); GoDaddy Email 281 ($49) |
| Data & Analytics | 3 | Power BI 17,582 ($199); Tableau 8,770 ($99); Snowflake 4,333 ($99) |
| CRM & Marketing Automation | 19 | Salesforce 15,941 ($199); HubSpot 11,155 ($199); Marketo 1,332 ($99); Klaviyo 1,202 ($99) |
| Analytics | 44 | Google Tag Manager 10,009 ($199); Google Analytics 4 8,311 ($99); Google Universal Analytics 2,365 ($99); Cloudflare Web Analytics 2,146 ($99) |
| Hosting & CDN | 29 | Cloudflare 9,943 ($99); jsDelivr 3,131 ($99); Nginx 2,836 ($99); Vercel 2,191 ($99) |
| IT Service & Support | 2 | Jira 9,893 ($99); ServiceNow 3,609 ($99) |
| JavaScript Framework | 12 | jQuery 9,302 ($99); React 3,949 ($99); Next.js 3,355 ($99); Vue.js 610 ($49) |
| UI Framework | 10 | Google Fonts 8,125 ($99); Font Awesome 2,676 ($99); Swiper 2,149 ($99); Bootstrap 2,129 ($99) |
| CMS | 24 | WordPress 5,910 ($99); Webflow 2,100 ($99); Elementor 1,584 ($99); HubSpot CMS 700 ($49) |
| ERP & Finance | 7 | NetSuite 4,494 ($99); Microsoft Dynamics 365 2,960 ($99); SAP S/4HANA 2,835 ($99); QuickBooks 2,479 ($99) |
| Advertising & Attribution | 22 | Google Ads Conversion 3,873 ($99); Meta Pixel 3,611 ($99); LinkedIn Insight Tag 2,629 ($99); Microsoft Advertising UET 1,268 ($99) |
| SEO | 1 | Yoast SEO 3,286 ($99) |
| Developer Tools | 9 | Google reCAPTCHA 2,807 ($99); Sentry 621 ($49); Cloudflare Turnstile 581 ($49); hCaptcha 478 ($49) |
| Video | 11 | YouTube Embed 2,322 ($99); Vimeo 811 ($49); Video.js 742 ($49); Wistia 583 ($49) |
| Email Security | 9 | Proofpoint 2,130 ($99); Mimecast 935 ($49); Barracuda Email Protection 316 ($49); AppRiver 92 ($49) |
| Live Chat & Support | 14 | Zendesk 1,988 ($99); Intercom 658 ($49); HubSpot Chat 545 ($49); Zoho SalesIQ 141 ($49) |
| HR & Payroll | 3 | SAP SuccessFactors 1,506 ($99); Workday HCM 1,117 ($99); Rippling 538 ($49) |
| Consent & Privacy | 21 | OneTrust 1,274 ($99); CookieYes 722 ($49); Cookiebot 529 ($49); Osano 260 ($49) |
| Scheduling & Forms | 11 | HubSpot Forms 1,210 ($99); Gravity Forms 957 ($49); Marketo Forms 317 ($49); Calendly 258 ($49) |
| Payments | 5 | Stripe 1,114 ($99); Klarna 41 ($49); Afterpay 40 ($49); PayPal 23 ($49) |
| Search & Reviews | 11 | G2 1,015 ($99); Trustpilot 305 ($49); Trustindex 114 ($49); Judge.me 99 ($49) |
| A/B Testing & Personalization | 13 | VWO 607 ($49); Webflow Optimize (Intellimize) 240 ($49); Optimizely 179 ($49); Google Optimize 110 ($49) |
| Visitor Identification & ABM | 31 | ZoomInfo WebSights 486 ($49); RB2B 356 ($49); Apollo.io Tracker 326 ($49); Qualified 316 ($49) |
| Ecommerce | 7 | Shopify 445 ($49); WooCommerce 328 ($49); Recharge 84 ($49); Rebuy 79 ($49) |
| Accessibility | 4 | accessiBe 347 ($49); UserWay 216 ($49); AudioEye 37 ($49); EqualWeb 20 ($49) |
| Recruiting & Careers | 6 | BambooHR 340 ($49); Ashby 137 ($49); Greenhouse 108 ($49); Workday Recruiting 81 ($49) |
| Call Tracking | 3 | CallRail 301 ($49); CallTrackingMetrics 48 ($49); Invoca 31 ($49) |
| Security & Fraud Prevention | 4 | ClickCease 191 ($49); CleanTalk 64 ($49); TrustedSite 57 ($49); Oneleet 20 ($49) |
| Popups & Widgets | 8 | AddToAny 166 ($49); Elfsight 138 ($49); Embedly 108 ($49); OptinMonster 100 ($49) |
| Localization | 2 | Weglot 94 ($49); GTranslate 30 ($49) |
| Interactive Demos | 3 | Navattic 78 ($49); Storylane 63 ($49); Arcade 22 ($49) |
| Affiliate & Referral | 9 | Rewardful 77 ($49); FirstPromoter 59 ($49); Awin 49 ($49); ShopMy 46 ($49) |
Source: Installmap lists, October 2026. Count is companies per list; price is one-time.
Other providers
- BuiltWith alternatives
- BuiltWith vs Wappalyzer
- HG Insights alternatives
- Best technographics data providers
- Technographic data cost
Sources
- BuiltWith: builtwith.com/plans and builtwith.com, read 3 September 2026; builtwith.com/plans, prices read 28 October 2026.
- Wappalyzer: wappalyzer.com/pricing/, wappalyzer.com and wappalyzer.com/lookup/, read 3 September 2026; www.wappalyzer.com/pricing/, prices read 28 October 2026.
- TheirStack: theirstack.com/en/pricing and theirstack.com/en, read 3 September 2026; theirstack.com/en/pricing, prices read 28 October 2026.
- NerdyData: nerdydata.com/pricing and nerdydata.com, read 3 September 2026; nerdydata.com/pricing, prices read 28 October 2026.
- Enlyft: enlyft.com, and enlyft.com/pricing, which returns 404, read 3 September 2026; enlyft.com/, prices read 28 October 2026.
- HG Insights: hginsights.com and its pricing page, read 3 September 2026; hginsights.com/, prices read 28 October 2026.
- builtwith.com/, read 29 October 2026.
- theirstack.com/en/technology/hubspot, read 29 October 2026.
- theirstack.com/en/technology/salesforce, read 29 October 2026.
- trends.builtwith.com/crm/Salesforce, read 29 October 2026.
- www.wappalyzer.com/technologies/crm/salesforce/, read 29 October 2026.
- www.wappalyzer.com/technologies/marketing-automation/hubspot/, read 29 October 2026.